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How to increase sales at Restaurants by utilizing WordPress

Apr 22, 2023

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You're incredible. Your establishment thrives post-pandemic. You've proved your worth and displayed a great deal of determination and tenacity in the business. This is likely the reason that you're in this position!
   
    Costs are rising and the slowing of the economy may cause some business owners to put their heads in the sand However, you're a different business. Your job is to stay on top of the game and be a pioneer in order to boost profits at your restaurant and ensure that your business is thriving.

Learn to create your WordPress website to ensure that you are able to accept online orders directly using a non-third-party platform. You will also be able be in complete control of your online purchases.

We'll help you discover the opportunities that your online presence and community bring to your company.

Find out how you can maximize the value of your WordPress site and make money from the popularity of membership that's taking the restaurant industry on the move.

What Tools You'll Need

If your website is just your place to display your menu and give contact details for reservations, you've got a bit of catch-up to do. But that's ok.

You only need a handful of plugins and integrations to transform your WordPress website into an efficient selling instrument, as well as to compete against large chains.

Best of all it's super simple, with a tiny bit of inside information. You don't need a bunch of tech expertise to do this.

WordPress and and make it easier for those who aren't tech-savvy to operate their businesses online. Does not require to code.

These are the tools you require:

  1. WordPress is the most popular content management system (CMS) with a total of 810 million sites.
  2. Easy Affiliate It is an "all-in-one" affiliate-related software program to be used with WordPress

The best way to boost sales in restaurants Through WordPress

Step 1: Choose the WordPress host and theme.

If you don't have an WordPress website (sorry, but the most popular sites like Wix and SquareSpace aren't equipped with all the necessary features) it's first time to pick a host.

When the domain has been granted, you'll be required to choose the WordPress theme that you want to use for your restaurant.

Step 2. Install the plugin

It's one of the most well-known WordPress plugins for monetization and membership for a reason. Its ever-growing library of extensions and integrations make it extremely adaptable, which lets you design the perfect membership program to suit your clients.

Find out how to install wordpress

You can do:

  • Profit from an rising trend in restaurants' industry to provide subscription-based services with either monthly or annual charges.
  • boost sales at restaurants through promotions for members or loyalty rewards boost sales in restaurants by offering loyalty bonuses or special discounts only for membersfor regular diners.
  • to create a network that is loyal and valued customers.

It's not just big chains that are making use of subscriptions. We'll talk more in depth about how restaurants of all kinds of sizes are taking advantage of their websites in order to create new services for members that are unique.

Step 3. Include WPCafe and WooCommerce The Plugins

It's taken a lot of time to create an excellent menu that provides top-quality services and grow your customer base. Why is it, then for the fact that third party platforms are soaring in costs and commission fees?

DoorDash is charged a staggering 30 percent for their total marketing plan. Even if you decide not to participate in their advertising and be charged the 15%delivery charge, your company is being promoted alongside those which are competing.

So you could suggest your customers to these applications from other third-party sources. But who can say that you will be able to compete with your rivals that are investing in the right marketing strategies?

In addition, you're in the hands of the platforms' ever-changing terms and conditions.

With WPCafe it is easy to post your menu. decide on your operating hours as well as the amount of reservations that are available along with cancellation and reservation policies. numerous other things.

Utilizing WPCafe as well as WooCommerce You can retain full control and have complete controlover the operations of your company at a one-third the cost of hosted platforms.

Step 4. Upload Your Menu

Now it's time to add the menu items.

In WooCommerce, under Products Upload Descriptions, include tags and categories like starter, main soft drink, cocktail, vegetarian, gluten-free, etc.

In addition, you'll have the option of uploading images of your food so that your guests can view what you're serving them.

Step 5: Develop the habit of loyalty among customers through a Membership Program

If you have everything you need to run your restaurant successfully online without a any third-party software, now is the moment to think outside the box and come up with ways to establish confidence with your patrons.

This is a great statistic: a 5% increment in loyalty to customers generates more than 25% increase in revenues.

It is crucial to encourage those patrons who are already there to come back.

     However, customer loyalty can be when there is a crisis.    

Costs are rising and altering how customers are feeling about their brand.

Here are a few less-than-happy statistics About a third (30%) of clients say price increases have affected their trust with the companies they trust. 22% feel that their loyalty to the brands is falling.

Companies must find a way to provide value (or or at least convey value) to the customers they service. Membership programs are one method to achieve this.

With a membership plan it's possible to give customers who are loyal to you exclusive deals as well as online content. It is also possible to make use of your website's new features to boost cross-selling as well as upsell of drinks and food.

Stick around for suggestions as well as examples of successful subscription programs.

The arrangement will provide an income that is predictable and steady. It allows budgeting and planning a more simple.

Plus, if you offer members with different levels of membership can upgrade their membership to become more active in your business.

All of this is possible and made easy using.

Step 6: Drive the Snowball Effect with Simple Affiliate

The restaurant industry is no exception. the improvement in customer loyalty can have an additional effect, which increases the overall revenue: it attracts more patrons!

Dining out can be social. That's what makes restaurants different from, say, grocery shops. The majority of people seek an excellent restaurant and discuss the experience with relatives, friends or partner.

This is the reason why the loyalty of your customers is so importantin the world of restaurants. Keep your customers coming to you, and they'll bring many more customers with them. Stay loyal to your guests and bring even greater numbers of people to them.

Take a look at an effect that's known as the snowball effect!

Membership programs may increase the impact that snowballs have. Give rewards to guests from family members or friends to restaurants, as well as encouraging guests to sign up for the same program.

So you're not just keeping customers who are regulars But you're also bringing new customers through the door.

Affili-what?

Affiliate programs are which people are paid through sharing the information of their businesses with other people. Every "affiliate" is given an exclusive link to your website. When someone purchases or joins a club through your link, you can offer the person a prize!

Through Easy Affiliate, your can be rewarding your members for in bringing their family as well as friends to join. How do you do that.

  1. Add Easy Affiliate's plug-in on your WordPress dashboard
  2. From the WordPress dashboard, navigate to the menu Easy Affiliate > Setup.
  3. Select the Affiliates tab.
  4. The area with "Registration Typeat on top," It says Registration Type at the top,select the Private option.
  5. You can turn on the Auto-Add Affiliates feature which allows new users to will receive an affiliate link on your site.
  6. Select the Advanced tab.
  7. Edit your welcome emailto describe how it all will be explained to your subscribers.
  8. It is also possible to select and change the email you are sending to sales affiliatesto automatically send out an email that includes, for instance an incentive voucher every time someone signs up by using your coupon.

It is important to note that Easy Affiliate is designed to offer affiliates a sum of money per purchase made via their specific link. If you'd rather offer vouchers for customers to use in restaurants make sure you modify the settings as well as Ts and Cs to reflect this.

Strategies to Reward Members also increase the sales of restaurants

Offers to reward frequent customers with special discounts

Remember, by keeping the loyal customers you have cultivated sweet and faithful and loyal, you'll be saving money over the long run.

High-margin menu items at a discounted price

Are you worried about reducing the margins of your business that are already extremely tight. Discount menu items with higher markups like drinks and food items.

Set minimum orders

You can also set the minimum amount of your order (e.g. no cost drinks after spending $X for your primary) so that you can be sure you're getting value by the bargain.

Set up a special happy hour only for members.

It is possible to run special promotions for members in order to boost sales during slow periods. Whatever makes sense for your business, while driving up perceived value for your clients.

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Always ensure that the house wins!

Create a plan to increase The Size of Orders

Participating in a membership-based restaurant program can provide you with a myriad of possibilities to increase the revenue of your business and to cross-sell or up-sell products.

This is the right time to plan strategic.

Consider ways that you can make use of promotional offers from your membership program to encourage customers to spend more.

Another option is the combination or use package packages. A patron who usually only drinks a soft or main drink of $20 could be lured by a combo deal with dessert and wine that costs $28.

It is possible to make use of data from previous customers' purchases to target promotions based on the items they've purchased previously.

For example, if your customer is accustomed to ordering the same dish when they visit the restaurant, then you could give them a discounted price on a bottle of wine that goes perfectly with your meal. Give a discount for higher priced meals with identical taste.

You're likely to find a new favorite and more costly item which they'll keep returning to.

Make an online hub that is unique and exclusive

Membership programs don't need to just be about deals and discounts. It could also provide a space where your clients can feel valued and are part of a community that is exclusive.

The setup procedure for installation is quick and simple The bbPress platform gives you access to an administrator panel, which is integrated which allows you to control and moderate forums.

The more benefit your patrons receive from their memberships, the more they'll stay to your establishment. This is a win-win situation for all the patrons and your business.

Five Examples of Membership Programs that can boost the sales of restaurants.

1. Drinking Clubs

Due to their high markups, comparatively low cost, and a positive perception of value drinks are a great selection for deals and memberships.

Provide them with discounted drinks and guess the place they'll choose to dine out? at your establishment Of course.

Three instances of businesses that have their membership programs centered around drinks:

Cooper's Hawk Wine Club

Cooper's Hawk restaurant offers monthly registration for its wine group.

Members get to take home three bottles of the restaurant's "wine that month" as well as tasting notes as well as a recipe for pairing.

It is possible to select the club among wine clubs which are either red, white, sweet, or varieties of wine clubs depending upon their tastes. The members can have the wine at home alongside their meal or order them delivered.

Members can also avail many other discounts like a birthday bonus, 10% off carryout or catering and also discounts at wine tasting events.

Cooper's Hawk also offers gift membership! A great option for those who love wine and corporate gifts. This is a fantastic way for restaurants to grow their revenue and also introduce new clients to their company.

     Boris and Horton Coffee Club

East Village's only dog-friendly café offers a coffee subscription for a month.

The members get eight each month of drinks (which would normally cost between $40 and $45) for just $25.

This program of membership is especially suitable for independent small businesses that have an established community. This is the case with B&H's loyal customers who love dogs.

Panera Sip Club

Panera introduced the $8.99/month unlimited coffee service in February 2020 which was a huge hit. The following July the year the number of loyalty members had surpassed 40 million.

Three years on, Panera has extended its selection to include a wide assortment of cold and hot drinks.

In an interview with Fast Casual, Panera's chief brand and concept officer Eduardo Luz, explains the advantages of their free drink concept:

"Subscription services could be viewed as tables stakes in a variety of sectors, and coffee was a product we thought fit into this model to provide a more economical alternative [...] as well as giving the potential to earn recurring revenue."

2. Frequent Diner Member

Through this model of membership, diners purchase carte blanche access to promotions and other specials. If a greater number of diners visit your restaurant, the more they can reduce their expenses and the higher profits you earn from them. Everyone wins!

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Everyone is a winner!

Blood & Sand

At St. Louis restaurant Blood & Sand The restaurant's members pay $15 for access to various discount coupons, such as:

  • A discount of 20 percent on their charges
  • 30% of wine for take-away
  • Sparkling wine, complimentary appetizer and champagne
  • Welcome bonus for new members
  • Preferential table assignment
  • Midweek reservations with guaranteed bookings
  • The drinks are free every time you visit 10 times.

3. A VIP Exclusive Experience

In this type of model the participants are charged an amount to treat like VIPs. It's not about creating value for your members, so much as giving them an extravagant, luxurious high-end service.

M Den

M Den is a London-based restaurant. M Den is located in London, Gaucho steakhouse and M restaurants have collaborated in the creation of M Den, a private membership community with exclusive offers and invitations.

Their annual all-venue membership costs PS1000 (about approximately $1240) and includes privileges such as VIP:

  • An invitation to The "M is for Monaco" Formula 1 Grand Prix weekend race.
  • The bottle is personalized with the highest-end spirit they choose.
  • Access to exclusive Members Lounge access to events only once per year.
  • Guaranteed restaurant bookings as well as VIP lines.
  • Access to the Members Lounge for unlimited members and 5 guests or more.
  • Four tickets to VIP events with sports celebrities.
  • Monthly social gatherings.
  • Complete concierge services to help with travel, accommodation and other events.

Members also get access to The Portal The Portal is an online platform that gives information on upcoming events as well as additional benefits.

4. Community-Supported Restaurant Memberships (CSR)

This is a fantastic alternative for restaurants in the need of cash in the beginning. The principle is along the model of GoFundMe or Kickstarter, however it's specifically designed for establishments.

Customers pay upfront in order to exchange the exact sum (or even) in services and food over time.

The business you run will gain an instant cash injection to fund things like refurbishments or expansions, and customers benefit from increased earnings.

Lenoir

Austin-based Lenoir restaurant provides patrons with the opportunity to become an integral part of their CSR.

There are three levels to investment:

  • A $1000 amount will give you $1200 to the account at their home.
  • The sum of $2000 will give you $2500 in the house account.
  • The $5,000 amount will grant the owner a residence account of $3,000 for a 5-course, private all-inclusive meal for eight people whether at home or the dining area ($3,000 value) two sharpenings of knives to be free. Priority access to certain events, and prior reservations.

5. Content Hub Membership

If the restaurant you run is established with a solid brand and real roots to your food If you're a restaurant with a strong brand and genuine roots, then you have the developed a strategy to build a dynamic web-based portal for content accessible to members.

Create behind-the scenes videos which feature culinary techniques, stories about food, and pairing suggestions.

      L'Oca d'Oro

It is also based in Austin Its restaurant L'Oca D'Oro, is a highly regarded restaurant boasting the strongest connection and branding to the Italian dishes.

Two subscription options are available on their site. For people who are passionate about food and food, they could choose Fiore's Regional Pasta Club, priced at $90/month. Meanwhile, aspiring winemakers may choose The Wine Share Club at just $65 per month.

Each month The members are members of The Pasta Club not only get the ingredients they need and essential pantry items. The Pasta Club also gives members the opportunity to experience Italian culture.

Members join Chef Fiore Tedesco on a tour of his top cities and the nations that gave him inspiration for his food, and share tales and recipes while they travel.

L'Oca d'Oro combines subscription deals along with online content to create an experience that is unique and exclusive for their clients.

This collection of examples is intended to inspire you to design your own membership program which rewards you for your loyalty, creates recurring revenues, and eventually improves transactions.

Conclusion

After we've taught you how to do it and now you're the next to learn!

Make sure you set up your site to accept deliveries to ensure that your website is not in the hands of hosted third-party platforms. Reclaim control over your website through WPCafe.

You're now in the right place to think outside the box! Make a plan of what kind of membership plans is the well for your establishment, and then start getting the income going!

Here's a list of steps you should take in order to increase restaurant sales on your website:

  1. HTML0 Choose  Pick WordPress theme and hosting service.
  2. Download the plugin.
  3.       Incorporate WPCafe as well as WooCommerce plugins.
  4. Menu download.
  5.  Improve customer loyalty through using a program for membership.
  6. You can enjoy the snowball effect using Easy Affiliate.

Are you aware of an intriguing restaurant program that is suitable for members? Are you able to offer suggestions about how to increase sales at restaurants with WordPress? Please let us know in the comment section below.

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The revenue of your restaurant could be boosted by your self-hosted member program.

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