How to embed videos on Your Site (from Wordpress to Wix) |
At this point, we're likely to be conscious of the benefits of video for marketing -- especially when it comes to ecommerce sites. But what you may not be aware of about is how to incorporate video into your site in a way that can extend the duration of your website and boosts conversions during the process.
If that's the case for you then you're in the right place. This guide has all the information you need to know about how to embed video on your site. Let's dig in.
Why embed videos?
Google Analytics data shows that customers who convert experience more than 10 times more than the typical session time. The longer your visitors stay on your site and the more chance you have of making sales.
It is important to strive to keep your visitors on your site (and active) to the maximum extent feasible. Video on your site is an excellent way to increase the duration of your sessions as well as increase conversion rates in the process. For example, Marketer Blake Aylott observed a 100 percentage increase in page time after adding a single video on the homepage of a customer's.
Furthermore, those who view video content on products are between 64-85% more likely to buy. The inclusion of video on your website should be a no brainer in terms of increasing conversion rates.
Embedding videos vs hyperlinking or uploading videos
POV: after realizing how transformative video can be to your site's analytics, you're ready to add videos to your website. There are three choices:
- Upload the video directly onto your website
- Click here to go to the video
- Insert the video
Then, how do you choose which option to choose? The video you upload directly could slow your site down. We've all heard about how slow your website speed can affect the rate at which people visit your website -- you don't want to do this.
When you link videos viewers must leave your website to view the video in a new tab. This leads visitors away from your website and negates the goal of using videos to extend the duration of your site.
It's true that embedding is the best option for both. It's the Hannah Montana theme song* When you embed video, the player is displayed on your site as though it had been posted, however there's no need to worry about slowing your website because it's stored elsewhere (like on , for example). This is the ideal way to get users on your site and then keep them on your site for the long haul.
The benefits don't stop there, however. Here are a few more reasons to embed videos on your site:
- SEO. Embedding video provides you with an opportunity to improve your title, description as well as transcription.
- Bandwidth and storage limitations. Because your video is hosted somewhere else there is no need to worry about it eating the bandwidth of your website or storage.
- Video quality. When you host your videos on platforms like YouTube, each video is optimised to provide an optimal viewing experience depending on the Internet connection.
How do I embed videos
Learning the best way to embed videos is easy. What you must do is follow the steps outlined below and voila, you're in the process of embedding the first video you've ever embedded. To make it easier go through the video tutorial below to familiarize yourself with the process.
Step by step: how to embed your video
- Click embed to share or embed
Hit embed on your video settings or hit the Share button (the tiny paper airplane) on the video player itself.
- Copy and paste embed code on your site
After that, press the embed button and paste the generated code on your web page.
- To share your videos directly from
If you're directly embedding your video to any social media site it is possible to use buttons for social media to help you embed videos onto your preferred platform. Make sure to copy and paste the new embed code to allow them to go into effect.
- Modify the video player to your liking
When embedding your video on your website, be sure to customize the video player you are using by pressing "Player" on the right side of your video webpage. This will allow you to alter the format of the video that your website audience sees.
To get them, visit the "Embed" section in your settings for video. There, you are able to customize embedding player settings and even build a pre-set for your convenience. Then, click"Embed" or the "Embed code" button in the top right hand corner, and copy or paste to the destination you want.
How can I embed YouTube videos?
If you are learning embed video content from YouTube, start by navigating towards the YouTube play page. Then, click the Share button, then selecting Embed. The next thing you need to do is copy and embed the embed code.
If you want to customize the embed YouTube video, you are able to modify the player controls that display/cover the video or make your video start from a certain date and time. For further customization it is possible to include autoplay, color, looping, and additional parameters within the iframe embed.
How can I embed a Facebook video
Embedding the content of a Facebook video is extremely easy. When you find a YouTube video you want to share, all you need to do is press the three dots on the upper right-hand corner and click "Embed".
You can even incorporate the whole post by pressing on the check box. By doing this, you can upload the video to your site, along with the appropriate caption.
How do you add video content to a Shopify website
The first step for the process of adding videos to your Shopify website is to copy the embed code of the video. You do this on whatever site the video is coming from (like , YouTube, Facebook and so on. ).
After that, login to the Shopify administration dashboard and go to the website you would like for the video to play on.
When you're on the correct page, click on an editor that is rich in text, then click the video icon in the toolbar. A window should appear with an area to add your embed code. Once you've added the embed code, just click "Insert video" and then click "Done!"
Add video directly to Shopify with
Shopify has a partnership with that makes it even easy to add videos to your website. When you're building a page for your Shopify site, you can copy the video URL that you wish to include and then paste it into the page creator. Just copying the URL will instantly embed the video onto the page.
How do I embed a video within WordPress
When it comes to embedding videos in WordPress, you have three options: use the embed codes, copy/paste your URL or use the plug-in to a specific video platform
Option 1: Apply the embed code
Use the embed code if you want to customize the display of your video or the video you're hosting is in a WordPress-compatible platform. automatic embed tool doesn't support.
In order to embed the code on your WordPress website, visit the Text editor to alter the HTML of your page.
Locate the place within your HTML that you wish your video to go and then leave the cursor there. Copy your embed code and paste it onto the appropriate spot. Then, press Publish to save the work . Check the preview of your site to ensure that your video is in the right spot on your page.
Option 2: Copy/Paste
If you're using a video hosting platform such as that, you won't require the full embed code. All you have to do is to take and paste the embedding URL from and past it into your Visual editor for WordPressNo programming is required!
Option 3: Video platform plug-in
WordPress can also allow users to download plug-ins into the platform which make embedding videos easier. The options available include , YouTube and Dailymotion.
How do you add a video to Wix website
The process of embedding videos on Wix websites Wix website follows an identical process to the process used by WordPress. If the platform you're using for your video is supported by Wix, you can use your URL for your video. If not, you'll have make use of the embed code for your video.
Alternative 1: Make use of the Embed Code
Start by copying your video's embed code. After that, launch the Wix Editor and click "More" to locate the HTML iframe. Input your embed code into the iframeand click "Save", and your video should be live.
Option 2. Copy/Paste
If you want to use the Copy/Paste option Open the editor in Wix, then press the "+" icon and choose "Video." You'll then select the platform you want to host your video on, under "Single Videos Player." Then, select "Change the Video" and then paste the video's URL. You are able to customize the control and playback options by adjusting the toggles and add your description to the "What's inside the movie?" field.
Wix makes it easy to modify the position and the size of your video. All you need simply drag it and move. Be sure to hit "Save" before exiting the editor.
How do I embed a video into Squarespace
Adding a video to Squarespace is pretty like the other platforms. There is still the possibility to embed a code or URL.
Start by opening the web builder and adding a block that allows video. Then, copy and paste the URL or click the embed icon and paste your embed code.
The options for customization available on Squarespace are limited. You are able to edit the title and description of the video and create your own thumbnail by disabling the "Use Thumbnail" circle. If you're employing embed code it is possible to take advantage of the display options provided by your video host and enable autoplay.
Videos of various types to embed on your website
A variety of videos embedded on your website as well as social networks is a great way to optimize your customer's engagement in a holistic way. Below are a few examples of video content you could create in the hopes of embedding on your website's presence.
Videos about our company and the 'about us' videos
Product explainer videos
Making product-related explainer films that walk the consumer through the instructions for or specifications for the product, are crucial to any strategy for digital marketing. Short and concise, explaining videos for products enable viewers to grasp the essential information of your service or product in an easy way.
FAQ videos
FAQ videos are designed to answer questions consumers might have about the product or service you offer and offer immediate responses. Creating a FAQ video is a unique way to engage with your customers and build confidence in your company's reputation.
Testimonials and case studies
A video that showcases customer testimonials as well as their experiences with your company can be another great way to get your customers involved in the marketing. You can try this strategy now with one of our incredible testimonial templates.
Event trailer videos
Are you hosting an interesting webinar that you'd like to advertise? Are you speaking at a conference that you want your clients or coworkers to be aware of? Create an event trailer video that will get your target audience excited about the event.
It's time to begin making
Embedding video on your site is fairly easy if you are aware of the proper steps to follow to follow for the platforms you're using. Making the effort to add video on your website will bring customers to your website, and will keep them there, improving chances of them making purchases.
Once you know how to embed videos to your site (and the ins and outs of embedding video to other popular platforms), it's about time that you begin creating professional videos!