How to DIY your blog SEO on a shoestring budget
It doesn't require expensive instruments to run SEO on your blog, and it doesn't be expensive too. The following is how you can make it happen yourself in seven simple steps.
If you're getting closer to the New Year hits its pace, you'll be spending more than your budget and expenditures, trying to determine the way you spent your money last year and how you'll reduce your expenses for the coming year. It's all happened to us, and it's not a pleasant situation.
To find ways to reduce costs It's common to find tactics and techniques you've employed that could be costly in dollars, then you'll need to find solutions to get rid of them or even bring them into the house.
There is a reason why many marketers think the need for the services of search engine optimization (SEO) specialist or tools to support their efforts in that area is a must. Well, I'm here to tell you that you can successfully perform yourself SEO and without spending money at all.
Have you been blown off by the power of your imagination?
SEO could be an essential element in your overall strategy for marketing.
In reality, 61% of marketers' primary goals when it comes to marketing on the web is enhancing the website's SEO and increasing their online presence. Due to the increase of voice search in popularity, the percentage will only increase year-over-year.
Ensuring your SEO is on the same page and boosting your site's natural visitors could help you beat the competition in your area, and increase the accessibility to your customers conducting online search results.
How can you improve your SEO strategy
1. Create a list of search terms
The initial stage of implementing the initial step of implementing your SEO plan by yourself is finding your most important keywords via the research of keywords . Keyword research may be short-tail or long tail however, it should include keywords that you want your site to rank for and phrases people use to search for related items in your particular field on the internet.
In the case of an agency that specializes in both marketing and design, you'll want to start by making a checklist that reads like:
Marketing Agency
Design agency
Design and marketing company
Quality design and high-end
Marketing strategy
The keyword that you select for the long-term might be similar to
What are the best ways for implementing a strategy for market
The most efficient designs for marketing via email
How to identify marketing goals
Different types of marketing strategies that can be employed
These are just an example. What you'll want to determine the areas in which you have a particular knowledge and develop that.
I'd recommend also talking to your sales personnel to figure out what questions prospects might be seeking answers to and the things they're stating they need assistance with. This could inform your keywords listing in addition.
Make sure to check your ranking to see if you can determine which terms you should focus on. Don't ignore to look at your competitor's rankings, as well. This will give you an idea of the aspects that aren't being addressed in order to focus on them and gain an advantage.
2. Establish or create pillar pages
Pillar websites are designed to serve as one stop shop for all information related to a particular area, that should be connected to the keywords you have chosen to utilize. They are usually longer, as they don't leave any one unfinished and cover as much ground as is possible.
There are pages on your site that need updating or created. When making or updating your pages be sure to explore various subjects.
For instance, suppose you're building a pillar website for the keywords "marketing method".
You'll want to discuss what you'll need to accomplish in order to achieve the objectives that a strategy will help you attain, the various strategies and methods that a strategy consists of, how to measure the effectiveness of your strategy and also how you can apply your plan.
Each keyword or term you wish to rank for You'll need the pillar page. This way, if you make use of the word in your articles, it will be possible to link to that specific page on the pillar, that can boost the site's potential to rank on search results related to the term.
3. Find duplicate content, broken links
If you've been creating blog posts at will, there's a good chance you've got a lot of old and duplicate content. It could even damaged pages. You must rectify those issues so that your site can continue to be ranked well. they'll work against you.
It is possible to create a spreadsheet in which you write down the keyword, as well as blog posts which are linked to that keyword in some way. And if you have many blog entries, you might need to make subgroups for each keyword. Take a look at the below image to get an idea of what I mean.
This can help you manage your time and efforts, allowing you to better understand what blog posts you're most alike to other posts.
Also, make sure to create a separate spreadsheet that houses the broken links that you find during this study to allow you to take the links off and redirect them.
4. Redirect and update your site
After you've completed the spreadsheet, look over the blog posts that are similar to yours carefully. If any seem repetitive or reiterating the same ideas, it's best to redirect the less strategic or dated blog posts to newer websites that are more professional and high-quality.
This can reduce the self-competing effect of your content (yes it's entirely possible for your website's content to compete with itself on the search results) It also helps ensure that the right pages rank by using search terms that are relevant to the content.
It's also an excellent occasion to update any blog post that doesn't have to be changed but would be enhanced by more content or an update.
In the event that you plan to continue keeping your web pages online, you'll need to ensure you've included the correct keywords in the content, and also provide with the most current details available.
5. Link to the page of pillars in the text
Now that your blog is free of duplicate content and the clutter has been eliminated, as well as broken links, you should go through the blog's pages to be sure the proper pages are linked to your the pages that form your pillars. .
Start by reviewing your subgroupings as well as the hyperlinks listed underneath them.
Let's suppose that there are three blogs with a connection to the marketing strategy and marketing via email . Review each article and add links to your page on pillars in your marketing strategy by with "marketing tactics" as anchor text.
6. Design a link plan that is able to move forward
You must ensure that you've followed this policy for all subsequent blog posts you write. You've gone through the hassle to update your content and the only thing that could harm that effort is if you do not adhere to the program.
There's no doubt that I've been talking of spreadsheets many times, however, they're extremely beneficial in this manner. They can help with just about each process, including this one. I suggest listing every keyword as well as in the following column, you should list the posts given to them.
It's also a good idea to provide various anchor texts or keywords with lengthy tails which can be used for each as well.
By outlining which pillar article is associated with which keyword(s) You'll be able to make sure that new team members are on the same page and provide an easy reference for when you edit and review the blog's content at some point in the future.
Also, it helps to be sure to keep SEO on the top of your head as you create your website content.
7. Keep track of your results
Be sure to check on how your strategy is working each month and every quarter. You'll want to indicate whether or not your content is starting to rank higher on search results, or if it's stuck in the same place, and aid in identifying any problems.
You can use instruments for free like Moz or perform the Google searches based on the keyword at any given time to determine if your content is popping up.
If you're wondering where to track this but don't want to use SEO software like Moz Then I've got a last suggestion for you. It's one that we've spoken about a number of times in the past: spreadsheets.
SEO does not have to be costly
A solid SEO strategy is crucial in order to get easily found on the internet by potential customers. Hiring an outside SEO expert can be costly However, it's not required.
If you take the SEO process in-house, and using the methods mentioned above it will allow you to get your blog in place so that your most relevant blog content starts appearing on search engines and continue to rise in rank over time.
To review, the basic steps are:
In assembling a keyword list
Creating pillar pages, or even if you have an extremely popular website that you use to create pillar pages, you can convert pages that are already in use into Pillar pages
Scoping out duplicate content
The process of refreshing old and outdated information and redirecting users to content not competing with its own
The links for the content of your cluster from your pillar pages
The implementation of a link strategy
You should definitely keep an eye for your progress.
Easy-peasy.
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