How to Design Winning Product Pages to Boost Growth

For most online stores and eCommerce sites, your product pages are your sales pages. These pages transform your visitors from possible customers to real paying customers.

Excellent product pages ensure that your items look as, sound and feel like something shoppers want to purchase. They make it easier to make a decision on whether to place an order.

In this article we'll show you some fantastic designs, discover how to create the best page for your products, and discover the ways that a few changes can increase your sales and revenue.

The purpose of product pages

Your product pages need to offer everything needed to convince shoppers to place an order with you, and not move to another site.

Good product pages accomplish four things. They:

• Inform: Customers who shop online require data that can answer their queries and tells them if the product you offer will satisfy requirements or address the problems they face.
• Delight:Customers are looking to be thrilled with the promises that your product will deliver.
• Relax: Shoppers want to be reassured that they're buying something of high quality, from a company that is going to treat them well.
• Justify:Shoppers need to be competent to justify their purchase, in their mind or for anyone else who may have an view.

We'll explore how to design products pages, and what are the most important elements to delivering a great online shopping experience that results in five-star reviews and repeat customers.

12 key elements of an effective product page design

1. Quality product photos of the products

When you shop in a brick-and-mortar location the customers may pick up an item, go through the instructions or ingredient list, look at the labels, then compare it to nearby products. For an online shop, you need to provide at least as closely as you can to the buying experience in a brick-and-mortar store.

This starts with quality images of your products.

When it comes to clothing, it is best to display the wearer pictures of various sizes if possible and relevant. If you are selling other items, snap several product images from a variety of perspectives, and let the shopper to click on different angles.

Marey.com is an internet shop offering a variety of water heaters as well as related technology and equipment. The product pages let potential customers to view each product from different angles, see the item from a close distance, as well as review specifications, features, and other product details.

Making great photos takes time and dedication. It requires good lighting as well as a proper setting. an idea of how you will shoot every product as well as a high-quality camera.

2. Write compelling product descriptions

The most effective product descriptions don't just describe specifics and features of the product. It's not just a matter of repeating everything that's printed on the labels.

The most powerful description is the one that allow the buyer to feel and perceive the benefits of owning or consuming a product. What will they feel? How will it help them live their lives more easily or more simple? According to the old saying, you don't buy an instrument because you need a drill. A drill you purchase is bought for the reason that you need to drill.

Concentrate on the advantages, not just the features.

So it's about benefits, not features. Benefits refer to results. What will the outcome be for someone who purchases a specific item? Also, your descriptions must focus on your selling point.

For example, 'wrinkle-free' clothing is a feature. Why should we be concerned?

Since wrinkle-free clothes look better and makes a better impression in a relationship, a job interview, at social gatherings, or at school. Additionally, it reduces the requirement to iron, reducing time and effort, leaving your time to focus on activities that you love. The simple act of stating "wrinkle-free" as a benefit and not saying anything about it will not impress the majority of shoppers.

Make sure you are certain

Descriptions of the product can help remove doubts. Remember that these pages need to prove the value of the purchase as well as assure the purchaser. Doubts come from objections.

What are the factors that make potential buyers be reluctant to purchase the item aside from price? Your descriptions must take care to answer the objections.

Be succinct

What does all this mean? that you need to write lengthy product descriptions?

Not necessarily. When you do it well then you simply have to write your advantages as advantages as well as fit many of the most persuasive details within the same bullet points.

Its Roadie 2 is among the most impressive page templates for products. There's a lot of information on a single page, however the main benefit is short, easy to read and is at the top of the list, "Makes Tuning Easier & More Speedy."

On the next page on the next page, you will find a list of technical aspects however, each feature is followed by more details that explain how the technology works. For example, one feature is "OLED Screen with Built-In User Interface."

Just below the line? "For simple selection of instruments and tunings. Invisible when off, illuminates beautifully as you switch on Roadie."

The site does an excellent job at listing the features and immediately communicating why they matter without wasted time or details that aren't needed.

3. Utilize product videos to help allow you to experience items

When they were in their prime, informationmercials typically resulted in millions dollars in sales due to the power of product demonstration. Seeing that amazing knife cut through tomatoes after having were watching it cut through a T-bone steak including the bone - was all it took to convince you that you absolutely had to have the knife.

If your products are suited for demonstration, go beyond photos and insert videos of the product on your page. This isn't as hard as you might think, but the reward is well worthy of the effort.

4. Incorporate product information that consumers want to know

Every product page needs some factual information to go with it. What size is the best fit? Does the part integrate well with other components I already have? What measurements are they? What are the components?

Whatever the product, be certain to give all the details people will need to ensure they're purchasing the right product. Ultimately, this will lead to fewer questions for sales representatives and a decrease in return rates, and happier customers.

In this case, DVO Suspension sells a assortment of bicycle shocks and related equipment. This page contains detailed specifications bikers would need to know to be sure this product is compatible with their bike. If not, the page also recommends alternative shocks to investigate.

5. Price of the product and stock levels

One of the most difficult parts about online shopping happens when you must search for the price - and that's the easiest detail to include on a product page. However, with the many other content your site visitors are likely to see, it is essential to make the page so that the cost is hard to miss.

The large text, the various shades, fonts with different colors, and repetition are some of the tools you can use to be sure no one gets confused about pricing.

In the event that your inventory is low or you're out of a product it is essential to put that information on the website so that people don't buy something, then learn that they'll have to wait weeks or months for it to replenish.

For example, Offerman Woodshop creates custom wood furniture, among other things. The page for this product features two of their tables. Prices are listed, making them impossible to overlook. As of the time of post, one of their tables was also sporting an "sold out" graphic that was included within the photo of the table. It informs prospective buyers interested in the table to hold off until the table is available for purchase.

6. Use a product configurator, where applicable.

For example, Cocktail Crate lets shoppers select any three mixers they wish to purchase for a set price. The product page walks the customer through each option until they have completed their three-pack.

7. Add social evidence

Reviews and testimonials remain extremely effective in achieving the final goal of the product's page: assure the customer that they are receiving a great deal and working with a reputable company. That's why social proof is so effective and crucial.

When it comes to a page for a product reviews from customers as well as social proof may take several types. They are particularly useful because they eliminate doubt that the testimonial was generated by a bot, or AI device.

It is also possible to add star reviews to your websites, as well as other generated by social media users like images of rave reviews, or pictures of people using or using your products.

Woof & Wiggle is a fantastic tool for of highlighting genuine customer reviews using five-star icons andfurther confirmation from reviews in popular media sources. It's an incredibly strong, ominous creation of proof.

What can you do to beat it?

8. Special incentives for closing the sale

The purpose of a good product detail page is to sell the item. Product descriptions and details are crucial as do price. In some cases, shoppers require an extra push to go over the line and decide to place an order.

If you want to use sales incentives including packages, free shipping, coupons, discounts for first-time customers discount prices on large purchases, buy-one-get one deals and other similar offers, be sure to include them prominently on the website for the product.

The product page selling bracelets from April Soderstrom includes a message near the bottom that informs customers that they will save 15% for purchases of more than $200 and it includes an offer code.

9. Include product recommendations

Premier Guitar, for example provides an array of related products on their pages of products.

The purpose of product suggestions is to help shoppers find the right product if the product they're currently looking at isn't meeting the requirements of their customers.

Another use is to supplement the items that someone already bought with additional or related objects that can go to it, like an hat and the shirt or extra flavor to the food product.

10. Offer product add-ons such as gift wrapping

Many times, it's the little extra touches and personalization that make a purchase to your clients, especially when the item is an item that is a gift. Giving them the option to personalize their message and gift wrapping and include other unique features when they purchase your product makes it more likely that they'll shop at your online store.

Customers can also be provided with the option of selecting colours from a variety of product photos, and you can alter the pricing based on their selection.

This is an example of a product page of Rosery Flower Shop offering add-ons to one of the gift set options. Take note of how every add-on comes with a cost so that you don't have any confusion or surprises.

11. Offer customer support such as live chat

Sometimes your customers have quick queries that need to be answered, today. Live chat is a fast and easy solution for your customers. If your online store's visitor amount is sufficient to warrant this feature live chat, it's an ideal option to add to your product pages and will help you close more transactions.

It is also possible to include telephone as well as email support, and it can also be included on the product page.

It's important to put these details on the page in addition to the checkout, since if people need a question addressed prior to adding an item to their cart and then they don't get to the checkout page to begin with.

12. Include FAQs for more complicated product

If your customer service department receives similar questions regarding the product, it could be beneficial to respond directly on the website for the product.

An FAQ page isn't always the ideal solution, because some people won't think to look for one and there's a good chance that queries regarding specific products will be answered there.

So if an item is appropriate and if it will help your customers, you can answer the most common questions about a specific item on the product page.

How can you build pages for products with

Now that you know what information to put on your pages for products, you're ready to design them with .

1. Add product information in your WordPress dashboard

For creating a brand new product, log into your website and click Products - Add New. This will open up a blank product page, on which you'll be able to enter the details of that product. Let's go through the options here one at a time.

Add your product title and long description

On the upper left-hand side on the screen, there's an unfilled field that you can use to write your title for the product. As much as possible, try to keep it simple and concise.

Under the title is the large text box where you can add lots of details as well as information. The text appears beneath the relevant product information, so you'll need to put all "extras" here for people interested in learning more. Try breaking up any long bodies of content with bullet points, to make it easier to understand.

Pick the product of your choice and then set the price

In the bottom of the description, you'll see an Product Data box. In the middle of the box is a dropdown for product type.

In default, you have the option to select between:

• Simple product (an item that has no options)
• Product that is part of a group (a product that is part of an assortment)
• External/affiliate item (an item listed on your site but is sold elsewhere)
• Variable products (an product that can be customized in terms of size, color or even the shape)

It is also possible to check boxes for Virtual and Downloadable items. Virtual products don't ship to buyers, and include items like services. Downloadable products aren't shipped and they are made available via downloads to the customer, such as images and PDFs.

In the Regular Price box, you can set the cost of your product. It is also possible to set a Sale price if it is currently on sale Click Scheduleto create a start and end date for the sale.

Determine your inventory levels, and shipping information

Click on the Inventory tab on the left. You'll see settings for the product SKU and inventory levels. You can also set the threshold for low stock, allow backorders, and so on.

Go to the Shipping tab. Based on the way you've got your established your shipping and how you want to set it up, you are able to include the dimensions, weight, as well as the shipping class of the product.

Create cross-sells, upsells, and upsells.

Like we talked about earlier, this is a great way to increase sales while providing a better user experience for your shoppers. Click on the Linked Products tab to get started.

Then, you can choose upsells (items that offer an upgrade to the one you have) and cross-sells (items that have a similarity or go with the current item). These can be selected by product, which gives you full control over the products your customers are seeing.

Attributes are a super helpful approach to organize the products, and to add details about every one of them, which helps make shopping online more enjoyable.

Lambright Flooring, an online provider of wood flooring provides attributes such as the color of wood, its thickness, width and many more.

Customers can not only filter using these attributes on archive pages, they can also view all the information at a glance on the product page.

Write a short product description

Click down to reveal the Product brief description box. The information is placed next to the images. It should be short and concise because you don't have much space to play with.

Include your most important product information here, keeping in mind the tips we provided in the past. Talk about the main advantages of the item as well as any other information essential that buyers know in order in order to make a purchase. In addition, you should include additional details and data in the long description, which is located below the product.

Add product images

Then, on the right side on the right-hand side of your page you'll find an the option to select the product's image. This is where you'll place your main product image, which will be the most prominent image you can use for your page. The image will also show up on pages that archive the item, so make sure that it's representative of the product.

The gallery of products will be where you'll upload the images you'll want to add that visitors can scroll through. This is where you can add a variety of sizes, angles, colors, etc. to the product.

Choose product categories and tags

You can use product categories and tags to organize your products, making it simpler for customers. Categories and subcategories are the most common way that you can organize products.

As an example, for instance, you could have a T-shirts category, and subcategories for kids, adults kids, and babies.

It is also possible to use tags to organize your items, however it's not possible to create hierarchies. If you sell graphic tees, you might have tags like "cats," "superheroes," and "vintage."

Once you're happy with your product, click Publish and add it to your site!

Modify the product page template

If you're using an block theme it is possible to modify the product page template by using blocks. It's a quick way to make changes to every page of your products in one go without having to edit any code.

In Your WordPress dashboard, go to Edit - Appearance, then click Templates. Select the single-product template.

The default template is set up with a single product block. It displays all of the details for the product, such as the name, description and images and reviews, as well as related items, etc. You can also add other blocks to in order to make a customized, attractive design layout for your product.

As an example, you may decide to include to your Instagram feed to serve as a social proof tool, displaying the satisfaction of customers with your goods. You might want to incorporate a store notice about shipping policies that you can update store-wide. Maybe you'd like to display a grid of your most popular products at the bottom of each product page.

To do so, select to click the +icon on the left side to launch the Block Inserter. Choose the block you'd like to include and then drag it under the Single Product block.

In this case, we've added a Hand-picked Products block. Select the block and access the Settings section on the right side. You can modify how the block looks and performs. If you do this, you are able to alter the amount of items shown, the visible information, the order they display in, and much more.

Once you're finished, click the blue Savebutton in the upper right. You'll be able to view your edits reflected on the pages of your products.

Install and set up any applicable extensions

There are a variety of extensions you can make use of to personalize your product pages, some of which we've covered in this blog. Let's look at the most common examples:

All you need to download is the extension you'd like to use from the Marketplace, then go to plugins and add new within the WordPress dashboard. Next, select Add Pluginat the top, and then add the extension file that you downloaded. Finally, activate your new tool.

Each extension has documentation available that walks you through how to set up and use the extension. And if you have any queries, contact support.

How to get your page's product information seen

Getting your product pages seen by your target audience is a primary goal of SEO or search SEO (SEO). Though a lot of your site traffic will start on your website's homepage or blog articles, a portion of your highest value traffic coming from your most likely customers should go straight onto your product page.

Here are the biggest aspects of SEO that you can focus on:

• Keywords within your product page copy
• Subheadings and headings
• Pictures
• URLs
• Speed of the site

Let's discuss each topic in a brief manner, then we'll provide additional resources for certain topics.

Keywords

Keywords are terms that your target audience uses to search for the products that you offer. By doing some research into what people are looking for and what terms they're searching for, you can learn what types of phrases you should include on the pages of your products.

Once you've identified the that you want to include keywords, make sure you incorporate them into your page descriptions. This doesn't mean you should try to force them into every sentence, but you should be aware of ways to show search engines that your page includes information relevant to that specific keyword.

Subheadings and Headlines

Search engines such as Google and Bing zero in on headings and subheadings, as they tend to show the content of the webpage.

Be aware of how you format your titles and be sure to incorporate keywords if possible.

It is best to avoid huge blocks of text, as well as excessive paragraphs within a row. Break them up with subheadings. This is important because of two main reasons. The first is that it benefits your customers, because it makes it easier to comprehend your text. In addition, search engines are looking for the keywords within subheadings.

Images

Can product images contribute to Google's rankings? Absolutely! Images contain metadata related to them. The metadata is the search engine's criteria when they determine the content and the quality of your page.

It could also result in your photos appearing in image results on platforms like Google that can result in visitors.

URLs

Like headlines and subheadings, the URLs of your product pages are another crucial place to incorporate keywords.

Here are some tips on writing URLs for product pages:

• Don't make them too long - a focused URL is better. Anything more than 10-12 words is not a good idea.
• Avoid filler words like a, to, and the - stay with phrases that make sense on the page of the product. URLs should not be used for complete sentences.
• Make sure you include your most important keyword first in the URL if it is possible.
• Separate the words using dashes.
• You don't have to be concerned about the capitalization.
• Don't use URLs you've already used in the past, and you shouldn't use URLs that are identical, neither.

Speed of the site

One of the best places to start is the optimization of your photos, since the images that are bloated is one of the most common causes of slow sites. For online stores it's a major problem, since product pages tend to contain a large number of photos.

Jetpack offers a variety of effective performance tools, including a free CDN. The Jetpack Boost plugin takes care of key efficiency tasks such as lazy loading images, optimizing CSS and deferring the use of non-essential JavaScript.

Other methods can be used to attract traffic.

The ability to attract organic traffic, and you are able to attract targeted traffic. SEO that leads to higher rankings means your website will appear naturally in more results. This, in turn, results in organic traffic. Each click is a free one, but it takes some time and effort to reach positions for keywords that are valuable.

The paid traffic is immediate, but every click costs a cost. What's the difference? Let's look at both.

Paid traffic

It's also an excellent way to determine if traffic generated from certain terms will lead to actual sales. If this is the case, you'll then justify the expense as well as the long-term commitment required to target that term for organic rankings.

Organic traffic

Social media is powerful and is a great way to nurture and convert an audience that is loyal. If you have the patience to devote time to it, you can utilize it to bring additional warm customers the target market to your store online.

Direct post

If you are in a regional region, you could mail out postcards in order to attract those living in the area towards your online store. This method can be highly effective because it avoids all the online distractions fighting to grab people's focus.

There is also the option to make use of coupon mailers which continue to work well for certain businesses. Remember, when mailing anything, the goal is to get people to visit your website. Therefore, your advertising should clearly define how prospective customers can get in touch with you, the best way to reach you and where they can make purchases from your company.

In every print advertisement - but not just in small print at the lower corner. Include contact information. Offer a particular offer, to track the success of your campaign.

Questions about creating product pages

What is a Product Page?

A product page sells one specific item within an online store. The page names the item and provides information that helps buyers decide whether they would like to buy it. The customer can add the item to their cart and then go to the checkout page to buy it.

What is the most important thing to include on a product page?

A product page should ideally contain the following elements:

• An item that contains the name of the product
• An item description that outlines the main value proposition of the product
• Specifications and additional details that buyers might require
• Product images
• Social testimonials for the product
• Related products that are recommended
• Pricing information
• Contact details or live chat to provide customer support

How do I create a product page design?

There are several methods to organize your product pages. The template is used by default, and the design you select affects the way your product pages appear.

To add a new product you need to go to Products Add Newin your WordPress dashboard. In there, you'll be able to include all your product information, and upload it to your website.

When you're working with a block theme it is possible to alter the design of the product layout of the page without having altering the code. Visit the Appearance Editorin your dashboard. Click templates,then choose the Single Producttemplate. After that, you are able to create and modify blocks to make a custom product page design.

Finally, you can use extensions to alter your web page's layout. As an example, you could add videos, product-specific FAQs as well as customization options and many more.

The instructions for all of these methods earlier in this post.

What is the best way to write a website product page?

Begin by studying the features of your product, then utilize them to figure out the advantages it provides to its customers. Write your product description around advantages - what you want the customers will experience after purchasing your product.

In the next step, you should list all the information related to the product the customer may need to know. Make high-quality photos. Consider creating a product video as well. Choose a cost. Make a headline for the product to promote the item and draw online traffic. Write detailed descriptions. Incorporate your value proposition. Social proof is a must, such as testimonials. After that, you can build the site.

What is the purpose of a product page?

The primary purpose behind a page is to sell the item. Its goals are to:

1. Offer shoppers the data they require to take a selection.
2. Make an emotional connection that is a reflection of their needs and desires.
3. Assist them in ensuring they're dealing with a an honest company, and it's a top quality.
4. Help them justify the purchase in their minds with convincing reasons for buying it.

How can I improve product web page SEO?

The process of improving your product's SEO takes place over time as you make specific changes to the material. Start by identifying your key phrase and then any secondary keyword. Use those as subheadings and headings, URL, and contents, if appropriate. Write alt text for your product images. And expand your written text, as more content generally does a more effectively at drawing attention through search engines.