How to design a compelling About page in just four steps
A well-designed About page can help prospective customers become familiar with (and be drawn to) your brand as well as you. Create an About page using these four steps.
In the case of an individual Creator or creator, you ownyour logo.
Particularly if you run a coach, educational or lifestyle company. Your personal style, experience and distinctive outlook are all elements that distinguish you against your competitors.
This is why the About page one of the most vital pages on your site. This is a place to showcase yourself and tell your story and inform potential clients as well as customers about what you're about.
These are the steps to making the perfect About page that will help you and your business shine. We've included examples from real life About pages that will make you feel inspired.
Tip #1: Tell your tale
Instead of creating the About page that reads like an employment application, you should write your own story. This is more original and genuine than a listing of your achievements. over 86% of respondents mention authenticity as the most important element when they decide what brands they would like to support and which ones they'd prefer.
If you're not jumping with joy over the idea of writing about yourself it's no problem.
Freelance coach and writer Kaleigh Moore describes :
"Writing About-page copy is a problem that many people are struggling with because:
It's disgusting and strange to tell your story about yourself.
It can be difficult to determine what is too much (or too little) information.
It is not a good idea to make people uncomfortable or turn people off by giving away excessive information."
Your tale doesn'thave to be a lengthy dive into the darkest recesses of your private life.
Explain your way towards where you are at today: (Virtually) standing in front of your reader, introduce you and your business and invite them to read more. What were the steps you went through to arrive at this place?
In this instance, Kaleigh's About page describes the services she sells and the background of her as a reporter and eCommerce expert.
If readers want to learn more about Kaleigh she's a captivating character, they are able to read the complete version of her story by clicking"Read More" or click on the "Read More" hyperlink . If they don't you have what they're looking for within the initial couple of paragraphs.
Your About page can also be the ideal place to share the mission of your company a.k.a. the "why" of your organization. What is the reason you wake up each day and begin to do what you do?
According to the renowned writer and motivational speaker Simon Sinek , Simon Sinek "why" could be defined as "a reason, a cause or conviction. The main reason why the company is there".
Sinek puts his emphasis on the "why" as the central point of any successful business within the "how" as well as the "what" and is known as"the Golden Circle.
To determine the "why," ask yourself:
Why did you decide to start your own business?
What is it that is most exciting about working on your customer's issue?
When you've figured out your "why," everything else will be in order. When you share your "why" to everyone else, it'll be a hit to those who're interested.
Tip #2: Engage your audience
The About Me page is about the person you are. However, that does not mean that it's solelyabout the person you are.
56% of clients stay loyal to organizations that "get what they are saying".
99% of people choose brands that are in line with their values.
Keep this in mind and make your About page appear more like an exchange rather instead of an unstructured monologue. This technique can also create the feeling of being more relaxed when you share your personal information.
As an example, the professional coach in public speaking Maria Marquis uses her About page to give her clients the support they require to achieve their objectives.
Maria recognizes that her clients want a friend as well as an ally. Her profile is reflective of this. Her profile also includes a link on her LinkedIn profile so that readers are able to discover more information about her.
Similar to that the business advisor Minessa Konecky makes use of her own experiences of building the "hustle-free" life, to share her perspective and views to viewers of this website.
Minessa's readers are business owners looking to increase their companies' growth and not feel overwhelmed. Through her writing, you'll observe that she is aware of the struggles with which her clients are faced and is equipped to help her clients get through it.
Maria and Minessa will also be able to interact with their audience using a conversational writing way. Writing as you (and your customers) communicate makes them more likely to be able to connect with your audience.
This is because it's the nature of us to trust things like us much more readily than those that are identical to us. If your copywriting is written in your audience's language it's much more easy to relate with and build trust rather than using words that aren't understood by your target viewers.
In the same vein The majority of About webpages are composed in the the first person, with "I" declarations rather than using the third person. Sometimes it is formal and looks as a press release than a request to establish relations.
How will it all look as it happens in the real world? Read the final lines of the entrepreneur, author, and social charitable philanthropist Marie Forleo's profile about herself :
Marie writes in the first the first person. She appears like she's writing to the acquaintance, not as an uninitiated customer or total online stranger. Although it may appear like it's toopersonal to certain readers but her style of writing corresponds perfectly to her branding.
Utilizing your customers' words in order to relay your tale could increase the value of your story by incorporating social proof.
Tip #3: Always remember to add reviews from your customers
Social proof could be an effective tool
The only problem is that one-third of consumers think they are able to trust the brands they buy with...
... However, 70% of clients consider that reviews and feedback makes the business appear more trustworthy.
Across industries, potential buyers who view user-generated content like reviews and testimonials, are converted 161% more frequently than those who don't.
It is crucial to have testimonials from customers. This is particularly relevant for coaches and consultant. When you are in these roles, your image of your brand is based on your interactions and the way you aid your clients.
Entrepreneur and coach for online startups Shalena D.I.V.A. shares client testimonials via her About page :
The reviews of Sherica's demonstrate the benefits of working with Shalena whether that's writing bestsellers, or a product line.
When you share your clients their results and feedback it shows potential customers "This could be me".
We've now covered the most important verbal aspects of the About page, we'll take a look at the pictures.
TIP #4: Add pictures in addition to CTAs. CTA
In the first place, think about having a professional headshot, such as this one from John D. Saunders his website :
"People buy from people" is a classic marketing adage with a valid reason. Photographs of humans, specifically the ones with faces, increase trust and improve the image that people have of a company, which increases conversion.
If you're hesitant to display your face due to reasons of privacy, you may add visual elements to reflect your personality such as photos of your pet, or your preferred place to go on vacation.
It's possible to include an infographic in order to convey the story of your company. This is similar to those that are on Preting Consulting on its About Us page. Preting makes use of information graphics to display "its capabilities, clients and certifications and additional information on the business".
If your offerings include video or calls to face You should include your name as well as your company's details. Make it short and concise: 68% of people would watch a film until the end of it when it's shorter than 60 seconds.
Regarding one hand, the UX (UX) aspect of the equation, you must make sure you use headers to make you make your About page is simple to navigate so that users can get the information they're looking for.
An additional important element to an About page is to include a clear message to take action.
The About page on your website should draw people to action, whether that's joining your email list, contacting you, or even making a purchase. Let site users to go to the next stage by including the call-to-action (CTA).
The CTA can inform the customer about what they should do next, such as downloading an ebook, or enroll in a trial program for no cost. For instance, Marie Forleo invites readers to join her mailing list via email:
Kaleigh Moore invites her readers to get in touch with her
And business coaching for the mindset Becky Mollenkamp gives a masterclass no cost to help you get leads:
Whatever CTA you choose, make sure you have only one. Because of the phenomenon of "choice paralysis," giving people a variety of options makes them less likely to choose the most appropriate option. You must stick to one, crucial CTA, and your visitors will be more likely to act upon it.
With all these tips and tricks already in place and you're prepared to build an impressive About page. Continue reading to find out how makes it easy to create a stunning About page.
How can you include an About page on your site?
(Don't you have an account? Log in to avail a 14-day trial to take part in the excitement.)
Go towards then to the Editor . Click on the dropdown menu on the left upper corner. Then, select "New page".
Use the plus sign to create an entirely new section. Select "Bio" as your section type. If you've written a Bio it's possible to incorporate it into a number of pages on your website with no need to create your content on each page. Just add a Bio section to the page which you want your bio to appear.
It is possible to add your headline, photo and with a text on the About page. You can also link your accounts on social networks.
In"Design," or the "Design" option under "Design," you are in a position to modify the design, color scheme and background image for your About page.
Once you're content with your About page, click "Publish" at the top right corner.
Then the About page for your website is live on your website. It's as simple as that.
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Create an About page for yourself which reflects your personal style
In the final day, your About page should be focused on connecting with and establishing relationships with your audience.
If you want to summarize your information of your About page, follow these guidelines to design your own About page that is truly impressive:
Tell your story in your own words. Your background gives you a an unique view and you want of sharing this with the people who read your story.
Engage your audience with a conversation not an endless monologue. Your audience will see that you understand them and assist them in achieving the goals they've set for themselves.
Utilize testimonials from customers to build credibility and assist future clients understand the advantages they are able to get.
Create a memorable website with images and videos. Then, include a call-to-action to make it easier for your visitors to go elsewhere.
Design your About page that's as unique and impressive as you are.
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