How to Create Your Social Media Video Ads Compelling

Learn how to integrate these elements into an outstanding advertisement that will make people not scroll and instead click.

We'll cover how to:

1.    Tailor your ads on social media to the behavior of your target audience
2.    Make use of storytelling techniques to guide your video marketing strategies
3.    Tie your story together by using captivating images
4.    Use user-generated content to enhance your marketing videos
5.    Amplify your video ads with engaging audio
6.    Make your marketing videos mobile-responsive

Tailor your social media ads to your audience's behaviors

Before writing a script or shooting footage examine your audience's behavior on the internet to determine the content they are engaging with. This will influence the type of content you produce as well as the message you convey as well as the social media platforms you use.
Here's how to begin:

1. Review your most effective content on social media. Which videos had the highest engagement or brought in the most sales?
2. Which social media platforms do your clients spend the most time on?
3. What social media video trends do your followers follow the most?

Make use of storytelling techniques to fuel your video marketing strategy

Beginning: Sway people in the first three seconds.

This is the most important element of your advertisement video because it determines how many people watch until the end. In creating your hook, be aware of what might spark your viewers' interest.

Make use of captivating visuals, ask a question, or offer a short preview of what the movie will be covering. Consider ways to evoke an emotion, like suspense or humor excitement, to keep people engaged in how the tale unfolds.

The middle: Call out the problem you're solving

Look back on your audience studies and find common problems and the ways your service or product can alleviate the pain. It is here that you can establish your brand's message.

You could, for instance, demonstrate a before and after scenario, or use a review to show the transformation. Let viewers experience a day in the life of an ideal customer and show what your service or product made their life better. You can also think about using visual metaphors to symbolize your problem with a fresh approach.

Make sure you focus on advantages over the features. The people want to see the results and what your product or service can help them.

The end: A simple call to actions

If your viewers stay until the end of your video it is your responsibility to direct them to take the next step. If you'd like them to purchase something, sign up for an educational class, download an ebook or to learn more about your offerings, be clear about the next steps you want them to take.

See how these brands incorporated storytelling into their video content

Connect your story with stunning images

Engaging visuals can enhance your narrative, help reinforce your message and will keep your viewers interested until the final. This is a major component of your video ads, which means you'll need to be strategic. Here are our best practices to make a video advert that's visually stunning.

Set out your brand's guidelines in order to ensure that your visuals are consistent

Your brand identity should be easy to recognize. A style guideline will make sure that all videos are consistent with color, fonts and logos, as well as the text on screen, its transitions, music, and graphic designs. This consistency builds trust with viewers as they engage with the content.

Choose your topic and then make it your primary area of focus

Use graphics, animations, and on-screen text in your video

Use stock footage and AI-powered software

Visual examples of good design

Include user-generated content in your promotional videos

User-generated content (UGC) can be defined as any material created by customers, employees or others you hire to produce videos from a first-person point of view.

Working with UGC creators can bring positive benefits for the brand. Marketing teams save the time and expense of outsourcing the production of videos, and users find UGC more reliable since it acts as social evidence.

Here are some authentic UGC-style video clips that are able to make great advertisements on social media:

• Testimonials on video that highlight customers' experiences personally with your product or product or
• The videos show makers opening packages
• Videos of demonstrations where the creators make themselves incorporate your service or product into their daily routine
• Videos that demonstrate the changes a client experienced following the use of your product or service

Have a look at these UGC videos for inspiration

Make your video advertisements more effective by adding engaging audio

Make your marketing videos mobile-responsive

Nearly 70% the video audience members across the US consume videos via their smartphones. So, video ads must be optimized for viewing via smartphones.

Here are some mobile-responsive best practices:

• Utilize aspect ratios appropriate for either square or vertical formats for posting to Meta, Instagram, or TikTok as well as posts that are horizontal on YouTube
• Choose a resolution that's still high quality but not too massive that it slows the speed of loading.
• It is important to ensure that text dimensions and fonts are visible on the screen as well as in thumbnails

When thinking about timing, the video you're promoting does not have to be a motion image. In fact advertisements for social media should be between 15 to 60 minutes that can be reused across different distribution channels.

A captivating social media video ad is powerful in establishing brand awareness and driving sales. Once you understand your audience's behavior and needs it is possible to develop video content that tells their story and resolves their concerns.

The key is to keep viewers engaged by providing engaging visuals as well as customer stories as well as great audio optimized for mobile viewers. As a result, your advertisements help build brand recognition and motivate viewers to act.