How To Create A Promo Video For Your Online Course

The marketing campaign that works optimally for your particular program will largely be determined by the topic of your course and also the intended audience, however regardless of who you're planning to attract in your course it's important to know one truth about marketing to increase the effectiveness of your efforts: video marketing is one of the most effective methods of reaching and engaging users on the web.

If you're new at videography, you might think it's difficult to accomplish But don't fret! If you have the right tools, and a bit of direction, you can produce videos that conform to the goals you have set and grab interest of the intended audience. Prior to getting started, let's take a look at what video marketing actually is and what it's done to be a profitable instrument.

     What exactly is video marketing?

Video clips are utilized in marketing to advertise your company. That's it! It's quick and easy. It's incredibly simple and efficient. promotional video is a kind of video created for promoting an event, service, or a product, as an example for example, in the case of classes online. Most promo videos are brief (ours generally last between 15 and 20 seconds) and designed with the identical goal in registering new students. This is an illustration.

The concept of video marketing is not an entirely new concept. The concept of video marketing has been around for years. The thing that makes the current market of marketing and advertising distinctive isn't the latest video technologies. It's social media. Facebook, Twitter, Instagram, LinkedIn, Snapchat--these are the social media websites that offer users a (relatively) modern means for users to exchange ideas and stay in contact. Since all these social sites are accessible via apps that are compatible with smartphones and tablets, they have access to anytime, any time and from any location. Your course are able to be always connected with the people who comprise the target students of your class.

     What influence has social media had on the landscape of marketing via video?

Along with revolutionizing the ways people interact with one another. The social media revolution has also altered the way people interact with the course's participants. In contrast to radio and television, social media isn't totally distinct from the other. Additionally, the number of people that video marketing through social media has the potential to connect with is astounding. Look at:

• According to Statista, the majority of those living in the United States has a social account on a social network.
• As of December 15, the world's population of 59.9 billion were active in Facebook. From those 1.59 billion people who use Facebook, 1.4 billion people are actively using Facebook via phones.
• Instagram had 400 million active users at the time of the writing date in September of 2015.
• Although they are smaller than Facebook and Twitter, Instagram, Twitter, Google+, LinkedIn, Pinterest, and Snapchat each have over 100 million active users.

     Are the benefits of video marketing greater than the effort and time for its creation?

In short, the answer is yes. To get a more comprehensive answer, let's examine the reasons why your target audience could make a great choice for the videos you produce:

• If you make videos that contain top quality content, you'll be able to create a strong emotional connection to those that are attending your classes. Videos are a great way to highlight the elements of your brand's personality that are a hit with your customers. People that are viewing your content. might feel more in tune with the company's image, than if they go through similar material in written form. This is vital if your course can be a component of your business.
• Videos are much easier to understand as opposed to text. By providing images for viewers to focus on, videos marketing lets you communicate the message you want to deliver in an easily accessible method, by mixing visuals with audio to make them more appealing.
• Video marketing can increase the chance of viewers to buy the products being advertised, which means they're more likely to enroll to take online classes.

While engagement with viewers is the main objective of video marketing, it's equally important to consider the technology aspects of video marketing for the most effective way to increase an engagement. At the end of the day, it's impossible to make a meaningful connection with people who don't view your video. There are several ways that using video marketing could bring more value to the marketing strategy for your courses through putting your materials in the hands many more people:

• The tendency of people to share content they love via social media. Videos are an effective way to promote your brand. If you're able to produce videos that are useful to the people you want to reach and they are enticed by the video content to share it with their friends, family and professional networks. Additionally, they're likely to sign up for your online education course.
• Because video marketing doesn't require the purchase of expensive equipment, nor a long editing and editing process and editing, it can be utilize as a continual marketing device (it's easier to make videos than blog posts!). You could create a promotional video and post it to the internet in minutes (not hours), and this implies that you're able to continually create content for video that is informative, relevant and engaging. It's a result that people will be inclined to share their content to social media and share.

     Can video marketing keep your course relevant?

Apart from the benefits of using videos for marketing, which we've already discussed, there's a fundamental motive that explains why including video in your school's marketing strategies is beneficial: relevance.

With the advancement of technology as time passed, companies were required to stay ahead of the curve to be credible in the eyes the people they want to reach. Video marketing is the next phase in the cycle of technology advancements and methods that are used in marketing. In reality, Cisco predicts that video will account for 60 percent of all Internet traffic for consumers in 2017. Nielsen estimates that 64% marketing experts expect video to be a fundamental aspect of marketing strategies.

These are the steps that I used to make a promo video

     Step 1: PLAN    

It is essential to establish an idea of what you're looking to achieve before spending the time and effort needed to produce an original video.

• Set out the goals the content is expected to achieve. What are you hoping your viewers to do when they watch the video? Take note of this! Verify that you're in perfect condition before proceeding further
• What kinds of material will you incorporate into the video? Write down the certain videos or pictures you'd like to incorporate.
• What type of content would you like to include? Offer specific promotional events or details of the occasion coupons, or instructions to taking steps.

STEP 2: PRODUCE

The majority of people end in a predicament due to a lack of technological abilities. In reality, you do not have to be a technical expert! Our videos are all promotional and were recorded on smartphones.

• Choose the location to create your video. Use the most popular apps to make amazing videos in 5 minutes or less. Our top choices in our iPhone video games are the Quik game, Legend, Stop Motion, Flipagram, Ripl and Boomerang. Some are paid-for while others are available for free. There are templates that can be downloaded with the intention that you don't have to "design" each and every element. If you're not a technology specialist, you can attempt Flipagram for a start, because it's just a slideshow.
• Include your images and texts to the application you like. You should only make use of your own photos or images which you have the rights to use. Don't duplicate images taken from Google!
• Want music? Certain apps have built-in music beds that produce stunning sound effects for your videos. Be aware that a majority of the tracks that are in the iTunes library are covered through copyright. It means that you can get penalized for using these songs for your videos without having consent to use the clip. (i.e. you could end up the possibility of being (i.e. there is a possibility of being sued) (i.e. that the music you use might be withdrawn or the music you play could be removed on social media platforms. Gaaaahhh!) The best place I can discover audio and music are Audio Jungle. Audio Jungle.
• When you're done, save the video to the camera roll or transfer it directly using the program.

Be aware that if you intend to post your video on Instagram you must make sure that it is between three and sixty minutes in duration. Remember that attention spans are very short... So make sure that your video's length isn't too lengthy.

Additionally, if you'd like your video to look professional, on any device opt for the crop that is square. In this way, everyone does not have to flip their phones to watch the video.

Here's an example of a promo video for my course which I posted via Instagram (about 15 seconds in length):

     Step Three Step 3: Promote    

• Upload the video to your social media channels by including a text message along with the URL. Tell your followers what they need to do. (i.e. reinforce your video's call-to-action)
• Upload the video to your YouTube channel you've made. You may incorporate it into blog articles or guest blog posts published on other websites or websites, and more.
• Make use of the video when you email your customers for marketing.

     Are you prepared to make an advert video to promote your online course?    

Promo videos have been proven to be a successful way to grow course enrolment. If you use these tools as described in the above paragraph you can create videos faster than you imagine. Check it out and see your participation through social media explode!

If you have questions about the creation of a promotional video that will advertise your online course contact me via the remarks below. It is also possible to download my video planner worksheet that will help you with planning and creating your future video!

Julie Ball is the Founder of Grow Web Marketing, a marketing firm that helps female entrepreneurs in growing their businesses along with their branding and the image they want to create. If you're looking to learn how to produce videos of the best quality to promote your company without spending lots of money go through her online course Easy Video Marketing for Small Businesses.

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