Easy creative tips

How To Create A Promo Video For Your Online Course

Jun 13, 2024

The marketing campaign that works most effectively for your particular course depends on the content of your class and the market that you're targeting However, no matter whom you're hoping to bring in your class it's important to know a truth about marketing which can increase the efficiency of your advertising campaign. It is video marketing. It's among the most effective ways to interact and connect with internet users.

If you're new to video, it might appear out of reach--but don't fret! With the right tools and some direction it is possible to produce videos that represent your strategy and catch people's attention. intended public. Before we get started with the basics, let's an overview of what video marketing is, and the reason why it's become a very an effective tool.

     What exactly is video marketing?

Video marketing is using videos to advertise your company. That's it! It's extremely easy and efficient. It's extremely simple and highly efficient. promotional video is a video designed for the goal of promoting a specific occasion, item for example, an offer an event, and when it comes to your online courses. The length of promo videos is usually less (ours generally last between 15 and 20 seconds) with only one primary objective to attract fresh students, as an example.

In reality, the idea of marketing via video isn't new. The use of video has been around for many years. What makes today's market distinct isn't necessarily a new technology in video, it's social media. Facebook, Twitter, Instagram, LinkedIn, Snapchat--these are the social media platforms which offer users with a (relatively) new way for people to share thoughts and stay connected. Since all the social media networks are accessible through apps that can be downloaded onto tablets and smartphones, people can access any time from any location. This means that your course has the capability to keep a constant connection with your targeted group of students.

     What has changed with social media? the video marketing landscape?

In addition to revolutionizing how people interact with each other, social media has altered the way you interact to the people who are interested in your courses. Unlike television or radio it doesn't shut down. Furthermore, the amount of customers video marketing via social media is able to reach is astounding. Take a look:

     Do the advantages that video marketing can bring are worth the effort it takes to produce it?

A quick and simple answer is an unequivocal yes. If you'd like to understand more about the question in a deeper method, let's consider how your target audience might be the perfect match for your videos.

  • When you make videos with top-quality content, you could make a connection which is arousing for those who view the video. Videos may bring out the aspects of your brand that resonate with the target market, as well as people who watch your videos might feel familiar with your brand better than if they were to go through the same content in written format. This is particularly important when your courses are part of your business.
  • It is much easier to be read by viewers as opposed to text. With the help of images people can focus at videos are able to communicate your message with ease that combines audio and sight, making the message more memorable.
  • Utilizing video marketing could improve the likelihood of potential customers to purchase the product that is being advertised. This means they are more likely enrol for your online training.

While engagement with target people is the main goal of videos, it is important to examine the more technological aspects of marketing through video and figure out ways you can get this engagement. You can't build a rapport with your customers without them seeing your video content. There are several methods that video marketing can add even more value to the promotion of your course in order to make your material more visible to a wider amount of viewers:

  • Many people love sharing content they enjoy on social media. video content is a simple way to share your message. When you make video content that is useful to the people that are your clients, they will be enticed to share the content with their friends, family, and professional networks--and they are more likely to join your online training course.
  • Because video marketing doesn't require costly equipment or significant editing, it is employed to advertise your goods instantly (it's more efficient to produce videos than blog posts!). It may surprise you to learn that it's possible to make a video for promotion and publish it in a matter of minutes (not hours) which makes it possible to create videos that are relevant interesting, educational, and informative. It's a result that users will want to share on social media and share.
How to create a promo video for your online course | Julie Ball |

     Can video marketing keep your course relevant?

In addition to the advantages in using videos for marketing have been discussed, another reason that adding videos into your school's marketing strategy is a good concept: relevance.

Since technology has evolved through the years, companies are required to stay on top of the latest advancements to stay relevant with people they intend to attract. Video marketing is just one phase in a series of technological advancements as well as marketing strategies. In reality, Cisco predicts that video will account for up 69% of the overall internet traffic of consumers by 2017. Nielsen estimates the 64% of marketers expect that video will become integral to the marketing strategy of their company.

These are my steps when putting together videos for promotion:

 STEP ONE: DRAW A PLAN

It's important to have an idea of what you want to achieve before you invest your time in creating the video.

  • Select the goal the video will accomplish. What action do you want viewers to perform after watching the video? Write it down! Get clear before you go more
  • What is the content you'll need for your video? List specific images or video videos you'd like to incorporate.
  • What do you want to create? Make sure to include specific offers for promotion events, details about the event Coupon codes, details about the event, or an appeal to action.

Step 2: PRODUCE

That's the place where most people get stuck due to the absence of technical skills. But you don't really need to be a tech expert anymore! We create all of our videos for promotion on smartphones.

  • Choose the ideal location to put together your video. Choose one of our preferred apps and you'll have an amazing video in just 5 minutes or lesser. Our top iPhone video programs are Quik, Legend, Stop Motion, Flipagram, Ripl and Boomerang. Some are completely free, and some are totally cost-free. Some even have templates, meaning there is no need to "design" everything. If you're not an professional, then you ought to test Flipagram first since it's an easy slideshow.
  • Add your pictures and text within the application of your choice. Be sure to only use the images you have taken or those that you have permission to use. Do not steal pictures from Google!
  • Want music? Certain apps have built-in music beds which can create a stunning sound for your video. Be aware that the vast majority of the songs that are that you have in your iTunes library are protected with copyright. This means that you could be penalized if you decide to use the songs in your video, with no license to use the clip. (i.e. the possibility of being (i.e. it is possible to be sued (i.e. the music you play could be blocked or your music could be banned on social media websites Oh my!) My preferred place to buy audio or sound effects is the Audio Jungle.
  • Once you're done, you can save the footage to your camera roll, or upload it directly via the application.

Remember that, if you are planning to upload your video on Instagram, it must be between three and sixty seconds in length. Keep in mind that attention spans can be shorter... therefore, ensure that your video is shorter.

Additionally, if you would like your videos to appear great on every platform be sure to convert them to a square-cut cut. This way, nobody is forced to open their smartphone to see the video.

Below is a short sample promo video for my course that I uploaded to Instagram (about fifteen seconds long):

Course Promo Video Example

STEP 3 STEP 3: PROMOTE

  • Upload the video to your social media accounts and include a few lines of text along with the hyperlink. Tell your followers what you want them they should do. (i.e. increase the impact of your video's call-to action)
  • Include the video on your YouTube channel, and incorporate it into a blog post or guest post for other sites, or in any other way.
  • Make use of the video whenever you're sending out emails for advertising.

Do you have the skills to create promotional videos to advertise your course online?

Promo videos are a proven way to boost enrollment for courses. When using the apps mentioned below, they're much easier than you think. Give it a try and see your engagement in social media skyrocket!

If you have any concerns about creating a promo video for your online course, you can leave them in the comment section below. It is also possible to download my video planner worksheet that will help you to plan your next video!

Julie Ball is the Founder of Grow Web Marketing, a marketing firm that aids women entrepreneurs build their business, their brand, and their own brand. If you want tips to create videos of quality to advertise your business with no expense, you could take her online class Simple Video Marketing for Small Businesses.

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