How to Create a Personal brand in 2023
Seth Godin is a branding expert , who is well-known around the world for his great thoughts. Through books such as Purple Cow and Linchpin, he's made himself a thought leader in the world of both personal and professional branding.
And, as a branding expert, Seth made an intentional choice when it came to his look. He wears super bright-colored glasses at all times. So when you see online a photo of a man who is bald with glasses with yellow or fuchsia frames, you're usually looking at Seth.
Seth's glasses may seem a silly thing to open an article about personal branding with. They became an essential part of his amazing personal branding.
When it comes to developing personal branding We all are aware of the positive outcomes that can come out of it. There are people who have great personal brand names and get job opportunities, consulting gigs or sponsorship contracts as well as a lot more.
Personal branding, however, isn't easy, particularly when you observe people with more going on for them than you do.
In this article in this article, we'll be talking about creating your personal brand. Whatever you're doing and what you want to achieve it's likely that having a brand that is personal can assist you in reaching your goals. Learn how to create your own.
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This piece...
What exactly is a personal branding?
Some examples of amazing personal brand names
How to build your personal brand
Personal branding in the workplace
What's a personal brand?
A personal brand is - basically, how people view you. Cultivating a personal brand is a conscious process of doing what you can to influence the perception of others about you. One of the things humans do is to form opinions about individuals - whether for good or worse. If we build a strong personal brand, it allows us to be in control of the judgments people make about us. In the age of LinkedIn and other social media, more and more it is our job to present that image of ourselves in the online space.
The majority of us think of personal branding as connected to careers and that's great. Therefore, a professional-oriented personal brand is the way people see you in relation to your profession.
Examples of awesome personal brand names
- Adriene Mishler - Founder of YouTube channel Yoga with Adriene (10plus million subscribers), Adriene has built an incredible personal brand about Yoga and wellness.
- Oprah - "You receive a car... you're getting the car." ..." The personal brand of Oprah is an absolute powerhouse in everything from her television show to books and magazines, we are familiar with Oprah with thoughts and ideas, paired with human.
- Jay Shetty - A former Monk , now a professional and motivational speaker, Jay has built a personal brand around the lessons he learned from his spiritual journey.
How to create a personal brand
1. Find your voice
It's not difficult to judge your self to other people. You can go to LinkedIn and view the CEOs and professional influencers that appear to have their lives together and be WAY more accomplished than the average person.
You might be struck by the imposter syndrome "What do I have to give?" Perhaps you're not feeling it, "That's not for me. "
Really, that's okay. The word "authenticity" gets thrown all the time, but your brand's personal image should at the very least - be authentic. Your brand should reflect of you as a person and a reflection of your authentic self. (It does not have to reflect all of who you are. You can keep things you want to keep for yourself. )
That's why the first step of personal branding is to figure out the things you consider to be authentic and how you would like to represent yourself. Obviously, for most of us, this is a professional branding. So whether you're trying to gain clients, work investors, customers, or even clients, presenting the side of ourselves with the highest likelihood of being successful is sensible.
Just as you'd probably create an online dating profile that is the most attractive self Your personal brand within the professional space should be a reflection of your best professional version of yourself.
2. Choose your niche
Oprah is arguably one of the most visible personal brands on the planet. However, would you want Oprah to do your taxes? Do you want to hire Gary Vee to teach you meditation? Do you want to hire Tony Robbins to create Facebook ads for you?
The likelihood is that the answer to each of these is a resounding "no. "
And it teaches us something about personal brands. Personal brand names exist within the context of a specific niche or. They are targeted to a particular type of person with a certain type of problem.
Politicians have very different individual brands than rockstars, however, both share the same characteristics.
If you're planning to create a personal brand from scratch It's important to ask yourself the question "Who are you creating it for? "
Who would you like your personal brand to attract? Create your own persona.
If your personal brand is designed to help you get work, then you'll need to attract potential employers. When you're an owner, and you want customers, your brand will convince them that you are the best individual to assist them.
Choose a niche that you would like to work in.
3. Pick a platform
When we think of personal branding, many people think of it as the idea of a platform.
Yes, your branding isn't limited to social media. Perhaps you're the one in your office everyone talks to about workplace wellness - without having ever seen your profile on Facebook.
This is a form of personal branding.
But most people utilize social media and tech to enhance and clarify their own personal brand.
The power of social media is that it provides you with the ability to influence. It doesn't matter how much your company's brand could expand.
If you become the best-known person at your company to talk to about taxes You could be rewarded with assurance of job security as well as a pay raise. If you become the best-known person who talks about taxes on LinkedIn, you could probably create your own tax-related business and consult.
The key difference lies not so much about what you're talking about so much as it is size. Online platforms have let us do personal branding at scale.
Here are a few of the possible platforms to search for:
LinkedIn is where you should go for all things career and professional. It's a "professional" network because of a reason. LinkedIn is home to thousands of professional and business-minded individuals searching for their next job as an employee, investor, or customer.
Here are some examples of those who have created amazing personal brands through LinkedIn:
- Coaches
- CEOs
- Employers
- Marketers
- Thought of leaders
- Investors
Meta
Meta kind of covers two social media platforms: Facebook as well as Instagram. They're operated by the same firm and much of the technology behind them is the same.
Both platforms offer lots of positive aspects to offer creatives. If you're a brand inspired by something you do visually, whether drawing plans on paper, painting or even graphic design These could be the platforms for you.
Additionally, Facebook and Instagram can be very effective for those who are sharing suggestions and lifestyle tips. think motivational speakers and coaches.
Both of these platforms were highly image-based, but they've done a deep push in video. This algorithm rewards more and more native video these days. So if you want to make videos, this could be the best option.
They do have some limitations. Facebook isn't an ideal platform to build groups and its organic reach does not make sense. They make you pay to connect with your followers.
However, both platforms are suitable with different kinds of personal brands.
Here are some personal brands that have a good track record in Meta:
- Fashion
- Fitness
- Motivational speech
- Career influencers
- Wellness
YouTube
YouTube is a great platform to create a variety of personal brands. Thanks to the built-in search engine, putting up YouTube videos now can yield dividends for years to come particularly if you're in a niche that's been well-planned.
Here are some interesting personal brands being built on YouTube:
- Teachers
- Entertainers
- Storytellers
- Explorers
Tiktok
If you're a teenager and you're not sure, TikTok is in existence for quite a long time. If your age is higher, you could see it as something brand modern.
However, there is no doubt that TikTok is extremely powerful and it's letting creators change from a single user to millions in a very short period duration.
The musician JVKE began releasing music via TikTok during the pandemic and quickly exploded. Today, the new track Golden Hour is playing on all radio stations.
Here are some of the great personal brands being built on TikTok:
- Musicians
- Influencers of fashion
- Makeup
- Performers
- Thought of leaders
- Cat videos
Your personal social network
One thing we love is the fact that more and more creators are leaving the mainstream platforms and building their own thing.
New creator economy platforms You have control of your voice and branding. You don't belong to them.
This is why we're happy with what we've created at Mighty. Our platform for cultural software it's possible to build the same kind of social media network that brings communities, content, courses and even commerce.
4. Build your profiles
If you decided which platform you'd like to become involved on, you are able to create your profile. Your brand's personal image, your location, and the way you present your self, everything will impact how people perceive the person you are.
Do not forget that a personal brand is comprised of a lot of things. You should put your best effort into what you have the ability to manage. For example, on the profile page of your LinkedIn account, you are able to manage your description, appearance of your photos along with your keyword selection as well as your testimonials You can even ask those whom you've worked with in your past to leave the testimonials.
Make a brand for yourself which is consistent with the target audience you're trying to reach, but - like we said in the introduction It's true to the authentic you feel for the person you are.
5. Start talking
Every thought leader and celebrity you've encountered throughout your lifetime has accomplished one important aspect... They first started publishing.
At the conclusion of the day Your personal brand does not have to be perfect in order to begin. Or, in the words that of Zig Ziglar, "You don't necessarily have to be a superstar in order to start. You just need to start to become amazing. "
A strong personal brand in the beginning just comes down to taking a leap and working out the details as you go. If you're creating your own brand on the internet, it will take some time and effort to figure out what resonates with people, how to master the algorithm, and then how to craft content that attracts likes and followers.
If you're interested in mastering the art of personal branding, don't wait until you've got everything figured out. Begin talking about it and figure it out as you move along!
6. Be consistent
The creation of a strong personal brand takes the sameness. When you've chosen the subject you talk about, your niche is to stick with your chosen topic fairly regularly. This lets those who listen to you know what they're going to get as they watch you.
If someone is following you for your awesome yoga advice, but your blog is flooded with political rants, rants, local news and anything else that's going on They'll probably stop following.
A second aspect of consistent is even more important. Keep showing up. Keep going. Many people want to establish a solid personal brandbut go off the track after just a few months after a few weeks of doing.
The people who make the most of their personal branding are the ones who build long-term, consistent names that lead to jobs, customers and many other amazing things.
7. Create your own network
Last but most definitely not least, make networking a part of developing your own brand. Begin by contacting other people in your space. Take time to get acquainted with the people you meet. Encourage the work of other people with content that adds value to your audience.
A strong personal brand is easier in the context of being plugged into the scene.
Your personal brand at work
The majority of this piece was dedicated to building your personal branding online. But the same steps apply to building your personal brand in the workplace.
- Discover your unique voice. Figure out what you'd like to discuss.
- Pick your area of interest. Become recognized by something.
- Pick your option. This could be social media, your company is likely active on LinkedIn. But you could also consider magazines for your business, emails or even hosting regular meetings in the breakroom.
- Build your profile. Decide how you want to present yourself , and create your profile.
- Get talking. Don't wait till you have everything you need to know.
- Maintain your consistency. Be recognized as someone who cares a lot about x thing (workplace wellness, healthy work-life equilibrium, productivity, etc. )
- Create your own network. Meet colleagues from across the workplace and present your business to the global community.
Conclusion
This article should have given you a great overview of how to build an individual brand. At the end of the day, building your personal brand isn't rocket science. However, it requires the determination of who you wish to be, and then putting yourself out there.
And if you want to make your own space for social interaction Come build it using Mighty. Our software for culture lets you mix content, community, courses as well as commerce. Furthermore, with Spaces that can be customized which allow for the addition of items like live events, live streaming, member profiles as well as discussion boards and messages and chat. This is the ideal place to build and grow your branding.