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How to Create a Loyalty Program using WordPress (7 Strategies)

Jul 8, 2023

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One of the most effective ways to improve your customer retention rates is to create an incentive program. However, it can be time consuming. In addition, if you're very tech savvy, you might not be able to figure out where to start.

It's easy to build a loyalty system with WordPress. It is possible to set up various levels of program and create a points-based system and offer discounts to the most valuable clients, and so on.

In this blog, we'll take a closer look at loyalty programs and discuss the tools required for creating one. In the next post, we'll look at seven methods to develop an incentive program that works with WordPress. Let's get rolling!

An Introduction to Loyalty Programs

  • Rewards new members who sign to create an account.
  • Rewards members who renew an existing membership
  • Provide perks for students who take a class or get over a quiz score over an amount of points
  • Rewards customers who have returned with a new purchase

It's the kind of thing.

Regarding the second technique, a popular method allows shoppers to earn points with each purchase.

Rewards can be a lot of different things. These could be free goods or early access to sales special coupons and badges, points or anything else you could come up with.

When you boil it down to it, rewarding customers gives them an incentive to make a purchase, renew a plan or join.

Also, loyalty programs can be profitable.

In this case, for example, you could develop fun contests or games so you can give clients the chance to earn more points. This way, you can distinguish your business from rivals.

But not only that the act of rewarding loyal customers shows the importance of customer support. It's an excellent way to say thank you and to show appreciation. In the end, you'll have the ability to keep strong relationships with your customers.

The tools you'll need to create a loyalty program

Before starting Here are some easy-to-use tools that you can utilize to create your loyalty program quickly and easily.

WordPress

WordPress is an open-source Content Management System (CMS) that's ideal to create and publish documents.

Because it's so easy to operate, it happens to be the most popular CMS worldwide. So you can easily install WordPress by yourself at no cost.

After you've had WordPress setup It is possible to use it to create a business website (and the loyalty program). Because WordPress can be extremely adaptable, it lets you create blogs posts and landing pages, as well as digital images, digital files coupons and much other.

After you install WordPress You can then use plugins to expand your website's capabilities.

It's pretty much the gold benchmark for managing and creating an loyalty program with WordPress. It's fast and it's easy.

MyCred

MyCred is a gamification plugin which seamlessly integrates with . It lets you create a points-based loyalty program that's sure to entertain and engage your audience.

How to create a Loyalty program using the WordPress platform (7 Strategies)

With all the tools you require, let's take a glance at the 7 easy (but efficient) strategies to create an incentive program for customers by using WordPress!

1. Create Program Levels

One excellent way to design your loyalty program is by using multiple premium levels. It is referred to as an echelon loyalty program.

It's not a surprise that tiered loyalty programs are extremely popular since they provide the benefit of a 1.8-times more ROI (ROI). Additionally, they allow you know and classify your top customers.

The tiered programs have also advantages of stimulating the feeling of FOMO that can encourage customers to go for the best level.

It's still a great idea to make your plan available to everyone (at minimum, at a level below). In this way, the people who cannot afford spending excessively can still join.

It's a good thing that you have the ability to create this type of structure for your loyalty programs without difficulty. In order to begin with this type of program, you'll have to create various membership options.

This way, users have the ability to upgrade and upgrade between levels of your program. It also makes it easy for customers to compare the various tiers of benefits and perks.

For example, customers who are in the highest tier of your program may receive bigger discounts, or even receive complimentary products. Lastly, it's a good idea to configure rules to restrict access to content on your website.

This feature is useful for those who plan to provide premium content within your program like webinars, articles or even courses.

2. Set Up a Points System

The establishment of a points system allows customers to earn recognition and receive rewards for their effort. While points can be a great option, you might also want to award customers with badges, ranks, and many more.

One reason this is so effective is due to the fact that it will make your program more engaging and enjoyable. For instance, you can set up leader boards so that participants can display the number of points they've earned.

There are many ways to lead to points winning through your website. For example, you might be able to award points whenever the creation of a new member or when an existing membership renews.

3. Create a Referral Program

In addition, it lets you to establish strong and long-lasting relations with your clients. In order to begin your referral program, you'll have to sign up with a service like Easy Affiliate:

Once the software is installed, you'll be able to use Easy Affiliate to generate referral hyperlinks for your customers. This way, they can share their custom affiliate URL along with referrals while you track who actually buys or joins your affiliate program.

Then, you can either give members a percentage or a fixed-rate fee for every successful referral

If you're rewarded members with other methods, you can adjust the amount in the range of "0". For example, you can offer coupons to members as well as premium content or loyalty points.

4. Include Webinars in Your Program

If you are able to reward clients with cash gifts or discounts, you might prefer to offer something totally unique. You could, for instance, establish a tier-based loyalty program in which your highest clients can gain access to premium information.

If this is the case you should consider webinars as one of the most entertaining forms of content that you can provide. The format gives you an opportunity to instruct and excite your audience. Additionally, the live-in-person nature of webinars allows participants to build more personal bonds with your audience.

Additionally, it's a super adaptable strategy. Because you choose the time, date as well as other specifics it's possible to select the method that is the most effective for you. If, for instance, you're an influencer on social media working a 9-5 You might want to do an interactive Q&A on the weekend.

On the other hand in the event that you're an industry expert, you might want to organize conferences too. In this scenario, you'll be able to record your presentations to make them available throughout the time. This makes it more convenient to your clients.

5. Create a Members-Only Podcast

Podcasts have grown rapidly in recent years. In fact the number of people who were listening to podcasts during the year 2021. In addition, the number is expected to reach 100 million before 2024.

Therefore, a podcast might be an excellent alternative to a loyalty program. With , you can configure it so that your most loyal customers can unlock exclusive audio-based content.

It's a plugin for free that allows you to automate the whole subscriber management procedure and create a thriving community. You can, for instance, configure your loyalty program so that when a customer signs up, they'll automatically be added to your podcast as private subscribers.

6. Offer VIP Deals

Rewards that aren't monetary can be extremely effective, but you might prefer to offer financial incentives to encourage customers to join in your loyalty programme. If paying an amount of commission isn't feasible for your business, you can always provide exclusive VIP offers:

To keep your members active, you may hand out discounts when they earn an number of points. Alternatively, you can award customers when they progress into the next level of your plan.

7. Create the Resource Library

A library of resources is a great method of organizing and storing lots of resources for your users. When your content is easy to find, access, and view, this creates an excellent User Experience (UX).

You might want to compile digital materials including webinars, ebooks blogs, recipe posts, recipes and checklists, guidebooks, and many more. In this way, when your customers log into their accounts they will be able quickly and easily to connect with all the resources you have:

For the first step for your first step, you'll have create a custom web page in WordPress. This is the center for your loyalty program members, containing all of the necessary information.

Conclusion

For a quick recap, here's how you can create a loyalty program for your customers using WordPress:

  1. Set up a points system by using MyCred.
  2. Begin a referral programme with the Easy Affiliate.
  3. Incorporate webinars into your programming.
  4. Start a private podcast.
  5. Offer VIP deals.
  6. Make a library of resources.

Are you having any concerns about how to create an incentive program using WordPress? Tell us in the comments section below!