How to Connect with Gift-Givers during the Christmas Season

At the time of the holidays, your audience may not necessarily be typical, all-year-round shoppers, but rather people who love shopping.

For example, if you are selling hiking gear, your average customer may typically be outdoors enthusiasts. But during the holidays this could be your spouse, parent or child of an outdoor lover that may not like going outdoors themselves.

How can you assist them find the right gift for their beloved particularly when they aren't knowledgeable about what you sell? Let's take a glance.

Make gift guides for your creations

Let's say that your store contains video game-related merchandise such as t-shirts, books on strategy and posters. Your normal audience may know every game, person, or inside joke. But what happens to the father who wants to impress his daughter with something to celebrate the holiday season?

They could also make gift guides that are with a focus on price (Top Video Game Gifts Under $35) or the age (The Best Gifts for Gamers Under 12).

Find items that match the subject matter of each guide, along with a few phrases about why they'd make a great gift. The best way to do this is to include the items you own as well as the products of other retailers to ensure that you don't seem too biased.

Packages and bundles can be sold.

Bundles make things easy! Instead of having to peruse hundreds of items in search of that perfect gift for any one of 15 people who they're shopping for, one can just buy a thoughtful gift package.

There are two ways you are able to approach bundles.

Offer pre-packaged sets. Add a package of items that work together. If you're selling cosmetics it could be a spa set. If you sell snacks, it could include a set for a movie.

Suzi Wong Creations, a British-based company that sells fightwear, has the kids' luxury bling boxing equipment. The gift-giver can pick the size of the jacket, socks and shorts , and can also include the option of customization across a range of categories. It's an easy way for someone to buy a present for a loved one that likes to box.

Answer all of their concerns

As much as you want to make it easy for your customers to get answers to their questions it is possible to concentrate more on this around the holidays. Include questions and answers on your FAQ page , and then write blogs that address directly to the newest customers.

Here are a few examples:

• What is the longest your items will last?
• How many does my loved person need?
• What equipment is required?
• Does anything need to be re-designed?
• Does your product work with other products that a friend or family member already is using?

And, of course it's important to address questions about shipping and turnaround times (especially when they're not the same during the holiday season), return policies, and anything else that might affect someone's purchase decision.

Add gift cards to your shop

What if a new shopper still has trouble choosing the best present? Or maybe they want to offer a relative or friend the freedom to pick out the exact item they'd like.

Brown Brothers, for example, sells gift cards along with their wines. There are many aspects to take into consideration when buying wine, whether it's red or white sweet, dry or sweet, sparkling or flat -It's an individual decision. So some holiday shoppers may like to buy their wine-loving friend the gift card they want instead of guessing what they'll like.

Write detailed product descriptions

Product descriptions are a great method to present your prospective shoppers with all the information they require to make an choice. So, include lots of information. Explain how the product is employed, provide descriptions of scents and flavors, and add extra information including size charts and allergies. It helps customers feel more confident about the product they're buying.

Make a change in your marketing terminology

In the event that you're running holiday advertising campaigns designed for new customers, take into consideration changing the language you use. If, for instance, you are a paint supplier You might be running an advertisement that states:

"The best single-pigment watercolors that are which are finely ground are suitable for 0.15 millimeters airbrush work."

The ad might be exceptionally successful when you're marketing to experienced painters. It's likely to not have much impact on someone looking to purchase a wonderful gift for their artist friend. Therefore, instead of saying: could say something like:

"High-quality lasting watercolors even the best of artists be able to enjoy."

Additional items to be recommended

The holiday shoppers might be searching for multiple gifts, especially in the case of parents, spouses, or child. In the event that they're less aware of what you have to offer, they may go to other stores for more items.

Instead, make it easy for your customers to conduct everything they need to do via your site, by offering product recommendations. You can add related items to the individual pages of your product by using the default functionality.

Include a range of pictures

• Different angles. The product should be displayed from front and back, top and bottom, and both sides.
• Utilize cases. Explain how your product actually functions through the photos. And if it has multiple uses, like a high chair that converts to a toddler's chair and vice versa, display all of them.
• Size. If the size of the item you are selling, display your item's context. It could be as simple as being held in someone's hand.
• Color. Check that your photographs are well-lit and accurately communicate the color of your item.
• Your target audience. Include people in your photos that are representative of those who will use your products. Are the items intended for parents? Are they for college students? Dogs? Let them be active with the products. This can help prospective buyers think about their family members enjoying the products.

Reviews of feature articles

For someone who might not be super familiar with your store or industry Reviews can help make a difference. They may not know whether your items are of high-quality and reliable, but if they see genuine reviews and testimonials of people who actually utilize your products, they'll be more likely to be able to trust your brand.

Remember your audience

Any time of season, you must consider your audience with every decision that you make. But during the holiday season, your audience may change to those who give gifts. Although that doesn't mean that you need to change everything about your online store or marketing strategies, there are some things you should consider.

Use the suggestions above to make things easier for customers and drive sales. How have you adapted to the changing seasons? Let us know in the comments.