How To Choose A Topic to teach in a Highly Competitive Market --

Being an specialist in your field, there'll come a time when you'll decide to begin offering online training courses. Based on the industry you work in, your competition may already have beaten you to the post.

Does this mean your dreams of having a profitable online training course is over? Of course not. Discover the reason below.

Saturated markets don't necessarily mean that there's no space for your own ideas and thoughts. In fact, saturated markets provide an possibility to showcase your own perspective on subjects which your competitors may have already covered. Here are some strategies to select a subject in a saturated market.

     Beginning by pointing out pain points    

The majority of people don't purchase online courses just because they like them. They purchase online courses due to the fact that they are facing a massive issue that must be resolved earlier rather than in the future. Marketing experts define this as an issue.

Pain points are a great starting point when creating an effective online course since regardless of what data is already available, people have a problem. As an example, lots women are keen on creating their own fashion, but have trouble putting looks together. The fashion classes are readily offered, however they might be tailored to women who are average size. This is an unique pain point for plus-size women. For this issue to be broken down further it is not uncommon to find postpartum larger women having trouble developing a style that is stylish and practical. It's another option for a course topic.

The strategy is applicable to virtually any field.

     Use social media to benefit you    

Social media platforms provide an ideal place to develop online course ideas. It's not just good to keep up with the rest of the world it can also be used to collect important data and details. There are millions of people who are asking questions, venting their frustrations and even beg to be taken on specific courses.

Exploring Instagram comments, being involved within Facebook groups, or searching for job opportunities on LinkedIn will give you content ideas you're looking for.

     Be aware that nobody can teach a course like you can    

Issa Rae has said "Nobody has the knowledge you have just like you are aware of your own knowledge. Your perspective is individual." It can be applied to your subject matter and is especially effective in the event that you've already established an existing community.

It is possible to find a million courses teaching on a topic but none of them could ever offer information from your unique perspective. That's the beauty of online learning.

Make time to "spy" on your competitors to find out what they're up to. Make note of the things they're doing very well, and also what they could improve upon. Create your own course around the same subject by utilizing your personal knowledge and skills. Put your own sauce on it and present the course.

Bloggers and content creators execute this strategy perfectly. They know that users want to produce content similar to their own. While there's a ton of instructional courses for creators of content, they vary in the way they're taught by who's teaching them.

Do not let competition stop your from delivering a class on something you're passionate about. The process of selecting a subject is just as simple as creating your own voice in the existing information.