How to Build Relationships with your customers through storytelling
When someone tells a story that stays in your head for a long time after you hear it This is what happens with storytelling. Studies have shown that people are drawn to a good story because it's the way we communicate with our fellow human beings. Because of how technologically advanced the world has become, it's becoming all the more challenging to connect. Yet, storytelling holds its own when it comes to building bonds with people.
That's where storytelling can be employed to enhance your business. If you're thinking of selling your products you might think that it's best to talk only about your products on your website. While this is certainly an essential element of selling online but it's not the only way to sell your customers on your brand. The website may be excellent in describing your products, but that often isn't enough to convince customers to "buy-in with your company. Benefits of having the relationship you have with your customers could be greater than you imagine, and a good narrative can assist you in getting there.
Story telling is an effective Tool for Selling Software Online
Companies that sell software online will increase sales through using storytelling and creating a real connection with their clients. How? People will spend more money on online products and services that make them feel good regarding their experience and relationship with the organization. Creating a connection by sharing a story of your brand on your website can help foster those feelings, and boost the sales.
If you're thinking if you have a story to share then the answer is resounding yes. Each company has its own story. Answer these questions, and you'll be on your way:
- What was the process that led you to get the concept your business is based on initially?
- How did you agree on the name of the firm?
- How did you get where you are today?
- Why do you love your work?
A good story will cultivate positive relationships with prospective customers. This will lead to a higher conversion, and a stronger belief in loyalty. This is the backbone of long-term customer relationships. The most effective stories entertain tell, educate, and give benefits to potential customers.
Consider, for example Marketo, the business Marketo. Their ground-breaking marketing platform has done impeccably well, and they have a good story to boot. On Marketo's website, they talk about the ways in which "Marketo has evolved into a market leader in automated marketing, but at our core is a company run by marketers by marketers. Each day, we get up thinking about how we can make life better for our fellow marketers." Notice how Marketo doesn't go around and about about how awesome their software is, but delivers an account of how they always have their clients in their minds.
Stories to Share to Make connections with customers
Stories make your company people-centered. They're what make your business distinctive. Tell those stories to you.
Marketo uses this method by talking about putting their marketers first. Notice how they don't simply talk about their general customer base and their general customers, but are specific in addressing the people who they target. Have trouble writing your own tales? Talk to your customers! Here are some questions to help you get started:
- What do you do better than others in the same business niche?
- What do they love most about your company?
- How do they describe your company to others?
- What made them want to find you initially?
Turn their answers into stories that create connections with potential customers.
Engage with your customers through Images and Videos
There's a saying that goes, "A picture is worth more than a thousand words." Customers enjoy taking photos to give them a sense of the company's nature, and what makes it different from other companies. Pictures give customers a glimpse into the company.
Use imagery to share the values of your business. Your focus should be on your client and the relationship you share with them. When you share what you believe in at your company, you tell the customer not just 'what' they are buying but 'who they're purchasing from.
You can even tell the story of your business through videos. Highlight the persona of your business and let your customers put a face to the person they're buying from. Given how well-known video has been, adding it to the repertoire of your company stories could be a wonderful option.
Allow Your Customers to Tell Their Story of Success
When your customers leave reviews of how your product is a hit for them, you need to publish these testimonials in your web site.
Providing customer testimonials and telling the story of a client are excellent (and simple) methods to advertise your company. They allow potential customers to learn from previous customers. With over 80 percent of customers seeking out opinions as they make the decision to purchase, why not give them an honest opinion from your satisfied customers? The testimonials of your customers will inspire other customers to share their stories as well as fostering a greater trust between your company and the customer that shared the experience.
To find these customer reviews, read your online reviews, or talk to your sales staff to obtain names of satisfied customers they feel might be willing to share their stories. They can be asked to create a testimonial on their own, or you can go one step further. Ask your client about the way they successfully used the product or service you offer and then create a case study which new, prospective customers could read while they are making their purchase choice while browsing your website.
The detailed customer story can to build a sense inside your business. Just be sure that you are granted permission from your customers to use their personal stories.
It's important to share valuable information with current and potential customers. Engaging, pertinent, and compelling tale is an effective marketing technique you can use to increase the growth of your business. Therefore, make sure your story is one that inspires and inspire your clients.
