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How to build a loyalty program with the WordPress platform (7 Strategies)

Jul 8, 2023

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One of the simplest ways to boost your customer's retention is to create incentives. But it is lengthy. If you're extremely tech-savvy, it's hard to figure out where to begin.

It's a breeze to create a loyalty program by using WordPress. It's possible to set up several levels of the program and create the points system and give exclusive deals to the most valuable customers, and more.

In this blog this blog, we'll do a more thorough analysis of loyalty programs and look at the tools needed for creating one. In our next article we'll take a look at seven methods to create an incentive program that works using WordPress. Let's get rolling!

An Overview of Loyalty Programs

  • New members will receive rewards when they sign up for an account
  • Recognize members who renewed an existing membership
  • Students can earn a reward if they successfully complete the course or who earn an average score of more than the required threshold.
  • Rewards customers who returned to make a purchase

The kind of thing that happens.

Regarding the previous strategy, the most well-known method allows shoppers to collect points with every purchase.

Rewards could include a variety of things. They might include free products or early access to sales or coupons, badges and exclusive discounts, points and whatever else you can create.

If you could simplify it, rewarding visitors gives them an incentive to buy something, renew an account and/or become a member.

Additionally, loyalty programs make money.

It is possible to, for example organize fun competitions and games that give your players the opportunity to rack up more scores. By doing this, you will be able distinguish your business from the rest of the competition.

But, rewarding your loyal customers will show you appreciate customer service. This is a fantastic way to thank them and to demonstrate gratitude. In the end, you'll have the ability to keep solid relationships with your customers.

The Tools You'll Need for creating a loyalty plan

Before you get started, here are some beginner-friendly instruments you could use to create your loyalty program swiftly and efficiently.

WordPress

WordPress is an open source Content Management System (CMS) that's ideal to create and distribute documents.

Because it's simple to operate, it is also able to be the most popular CMS in the world. Therefore, you are able to install WordPress on your own without cost.

When you've got WordPress setup You can then utilize it to develop a business website (and it's loyalty programme). Since WordPress is extremely flexible and customizable, you can write blog posts, and web pages for landing, digital images coupon codes, digital files, as well as many other.

When you've installed WordPress, you can utilize plugins to increase the capabilities of your site.

It's basically the gold standard for managing and creating a loyalty program on WordPress. It's simple and fast.

MyCred

MyCred is a gamification plugin which seamlessly integrates with . It enables you to create incentives based on points that's guaranteed to delight and be a popular with your target audience.

How to build a Loyalty Program using WordPress? WordPress platform (7 Strategies)

With everything you require to build your company, let's have a look at seven easy (but effective) ways to create your own customer loyalty program using WordPress!

1. Create Program Levels

A great way to build an effective loyalty plan is with several premium levels. The term is an echelon loyalty program.

There's no reason to be shocked that tiered loyalty programs are extremely popular since they offer 1.8-times greater ROI (ROI). It also allows you identify and categorize your most valuable customer.

Programs that are tied also have the added benefit of creating the feeling of FOMO that can encourage clients to strive for top levels.

It's still a great idea to make the program accessible to all (at minimum, at the level that's below). This way, people who cannot afford spending the money can still join.

You can design this type of design for your loyalty program effortlessly. To get started with this kind of scheme it is necessary to design multiple membership options:

In this way, customers are able to upgrade or lower your program levels. It also makes it simpler to help customers evaluate the different tiers and benefits.

As an example, clients in the upper tier of your list could receive bigger discounts, or receive more free products. In addition, it's a great suggestion to establish rules that make it difficult for users to access the information of your website.

It is an excellent option if you are planning on offering exclusive content to your customers for example, workshops, articles or even classes.

2. Install a Points system

Establishing a system of points allows customers to earn recognition and be rewarded to show their dedication. While it is a great option, it is also worth awarding your employees with badges, rank awards and much more.

One of the main reasons this is so effective is the fact that it makes your event more interesting and enjoyable. In particular, you could create leader boards where members are able to display how many points they've collected.

There are a variety of ways that can earn points on your website. In one instance it is possible to give points each time a new membership is established or when an existing membership is renewed.

3. Create a Referral System

It also allows users establish deep and long-lasting relationships with your customers. For you to start using this referral method it is necessary to utilize a platform like Easy Affiliate:

After the program is installed, you can employ Easy Affiliate to create URLs to refer your customers. This way you can use their personalized affiliate URLs with referrals as well as monitor those who purchase or sign up for the program.

You can then give members a percentage of the commission or a flat rate for each successful referral

Additionally, if you're offering rewards to members through different methods, it is possible to adjust your reward amount within the range between "0". You can, for instance offer members vouchers, content that is premium, or loyalty points.

4. Make Webinars part of your plan

While you can offer your clients cash gifts or offers, it is possible to offer them something exclusive. For this scenario, you could make a tiered loyalty system where your most loyal clients have access to exclusive content.

If you are, then webinars can be one of the most engaging types of materials you can offer away. The format gives you a chance to educate and motivate your viewers. In addition, the interaction with people of webinars can also facilitate the creation of more intimate connections with your viewers.

It's also an flexible strategy. If you can determine the time, date as well as other specifics it is possible to choose the strategy that's most efficient for you. If you're someone who is a social media influencer and works from 9 to 5, you may prefer a live Q&A over weekends:

In contrast If you're a leading expert in your field You may want to organize conferences too. If this is the case, you could record your video so that they are accessible anytime of the day or night. This makes it more convenient to customers.

5. Create a podcast for members Only

Podcasts' popularity has risen rapidly in the last few times. In fact there were 82 million who was listening to podcasts during the year 2021. Furthermore, this number will be expected to increase up to 100 million by 2024.

So, a podcast can make a great alternative to a loyalty program. By enabling it, you'll be able to customize the program work so that most loyal customers unlock exclusive audio material.

It's a plugin for free that lets you streamline all subscriber management processes and to create a vibrant, active community. You can, for instance, set up a loyalty programme that will ensure that when a customer signs up to your show, they'll be automatically added to your show as a single subscriber.

6. Give VIP Offers

Non-monetary rewards could be very effective However, it is possible to provide financial rewards in order to get customers involved with your loyalty program. If paying the commissions isn't an option for your company, it is possible to give exclusive VIP discounts:

In addition, in order to keep customers engaged, you can offer discounts to members who accumulate a the required number of points. Additionally, you could give customers points when they move to the next stage of your program.

7. Design an online Resource Library

A resource library can be a great way to organize and store many materials to your users. If the content you have is easy to find, access and use, you'll have a the best user Experience (UX).

In this case, you could choose to develop digital content like webinar recordings, eBooks blogs, recipe posts, recipes and checklists, guides and many more. In this way, when your customers log into their account they will be able quickly and easily to connect with all your resources:

For the first step, it's necessary to set up an individual web page using WordPress. It will serve as the center for your loyal members of the program, and include all relevant information.

Conclusion

A brief description of the steps to set up an incentive program that rewards your clients with WordPress:

  1. Set up a points system by using MyCred.
  2. Begin a referral programme through the Easy Affiliate.
  3. Incorporate webinars into your agenda.
  4. Make a podcast for members only.
  5. Offer VIP deals.
  6. Build a library with resources.

Are you concerned regarding how you can create loyalty programmes using WordPress? Please let us know via the section of comments below!

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