How to Become an Online Parenting Coach

Dec 14, 2023

Raising kids is the hardest task you'll ever have to do. Or so people say.

However, what if each parent had a coaching coach at their side to help them tackle challenges, overcome the obstacles and improve their parents?

If you believe you have the skills to be a coach for parents and start your own business helping families learn and apply different methods of parenting as well as take steps to create happier, healthier connections with their kids.

Here's what you need to know to become a parent coach, and tips build a business from scratch as well as the best examples from successful parenting coaches.

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How do you become a parent coach

If you'd like to know how to become an effective parenting coach, there are a couple of steps to follow before beginning to practice.

These are the fundamentals of how to become a parenting coach:

  • Find an accreditation for a parenting coach: To be a highly effective and efficient parenting coach, it's always a best practice to acquire a parenting coach certification or a qualification that will help you create trust with your clientele and improve your self-confidence when approaching prospective customers.

Now for the details This is a thorough review of how you can become an expert in parenting, as well as answers to your top parenting queries.

The field of parenting coaches there are a range of distinct areas and specializations to choose from. The first step in learning to become a coach for parents includes deciding what type of parenting coach you'd like to be, and the kind of person you'd like to assist.

Here are seven instances of parenting coach niches which you can explore:

  • Divorce coaching: These coaching coaches specialize in helping families through divorce. Their focus is in helping parents deal with their emotions and talk to their children.
  • Stress coaching: Several parents are stressed - and this can impact how they parent their children. Parenting coaches who specialize in stress coaching can help parents to find ways to cope with stress and regulate their emotions.
  • Nutrition coaching: Some coaching coaches for parents focus on helping parents make informed choices regarding nutrition for their children in order to help improve kids' mental and physical health through their diet.
  • ADHD coaching Parents of children with ADHD and parenting coaches with a specialization in ADHD coaching may assist with implementing specific learning techniques in order to boost concentration, and more.
  • Birth coaching: Parenting coaches might also choose to specialize in birth coaching, supporting parents prior to and immediately following the birth of their child as well as with sleep-training, feeding, and finding balance.
  • Communication coaching Although communication is an essential component of any parenting program Communication coaching is focused on helping parents build their communication skills through a range of different methods, such as conflict resolution and establishing boundaries for their children.
  • Coaching in co-parenting Families in co-parenting relationships can benefit from parenting coaches that specialize in helping parents navigate the many challenges of parenting.

The type of coaching for parents that is right for you is based upon a myriad of variables, including your previous experience, interests, and educational background. To help you choose you should talk to the coaching coaches that you admire in order to find out more about their profession and specific areas of focus.

What's the difference between a life coach as opposed to an adult coach?

A parenting coach focuses on aiding parents to understand, discover, and apply different parenting methods and models. As an example, a parent coach can assist families to:

  • Coaches for sleeping
  • Potty education
  • Solving bullying
  • Conflict resolution
  • Co-parenting

Coaching for parents aims to provide information, support and support to parents to help them learn how to solve different challenges and foster closer connections to their kids.

What are the qualifications you need to become a parent coach?

There aren't any formal requirements or education to become a parenting coach.

In contrast to counseling or therapy, parenting coaching doesn't require some kind of educational or instruction prior to doing it.

That being said most parenting coaches are equipped with some form of education such as:

  • Bachelor's Degree in a related field: It's common to find parenting coaches with a bachelor's degree in related fields, such as education, social work, counseling as well as psychology.
  • Coaching certification for parents: Many parenting coaches are certified or have a accreditation before beginning to work as a coach for parents, either from an in-person or online training.
  • Relevant work experience: Work experience in the area of parenting coaching is also an advantage if you want to become coach for parents. This includes working as a volunteer or in public or private coaching organizations.

You can start a business-based parenting program today - but, in order to become a confident and trustworthy parent coach for your clients, you should to obtain a certification from an established coaching program for parents as well as some experience in the field.

three steps required to becoming a parenting coach

Three tips to help you learn the steps to becoming a parent coach and get the parenting coach certificate without previous knowledge.

Choose your specialization

When you're looking at how to become a parenting coach, it's hard to tell what type of qualification or certification program is right for you.

It's true that there is a wide variety of areas for parenting coaches - and the parenting coach qualifications will be suitable for certain people may not work for the person you are.

In order to give your search greater focus, begin by deciding on the area you want to specialize in. If, for instance, you think you'd like to be a nutrition parenting coach, select a coach certification program that has an emphasis on nutrition.

If you're not certain how to find your niche, try writing a list of the following items:

  • Your interests and passions
  • Your previous experience
  • Your skills, strengths, and education
  • How can you uniquely aid parents

Take a look at the parenting issues that you're most interested in - and that you're often sought out for help by others. If you're constantly talking to your friends and family about the same issues and topics, it's an indication that it's a good niche or specialization for you.

By actively writing down your strengths and in the area where you've gained most expertise, you can get specific about the path you'd like to take with your parenting coach business and begin to create an organization that is tailored to the strengths and talents you have.

Compare parenting coach programs

If you are aware of the area of parenting coaching you want to specialize in You can begin to compare and evaluate the various certifications for parenting coaches to determine which one is best for you.

Here are some tips to remember while conducting your research

  • The experience of the program instructors
  • Accreditation of programs
  • Course delivery methods e.g. in-person, online, or even self-taught
  • Student support and supervision
  • Course duration
  • The certifications and qualifications you'll receive
  • Cost to get certification

What program is best for you depends on the program's curriculum, its the flexibility and delivery methods you're looking for. If in doubt, get in touch with the organizer of the course to find out exactly the value you'll receive in return.

Completion of the certification

Once you've selected the parenting coach certification you'd like to pursue schedule time for the training take the tests, pass them and receive your certificate.

It is possible to use your credentials as marketing material on your website or social media pages, as well as your the footer of your email to give your business a greater legitimacy and give it an edge. If you hold a formal accreditation, you may be able to become a parent coach association or organization to assist you in finding clients and professional connections.

Be aware that you do not have to obtain the parenting coach's certification or certification prior to starting coaching. It's entirely up to you what route you choose to take.

5 top parenting coach certifications

Qualifying Coach institute Certification needs Programm length Cost
Parent Coach Certification Training Program Parents coaching institute (PCI)
  • Complete 4 Distance Learning Courses
  • 100 hours of coaching
  • 2x monthly telephone classes
  • Supplemental readings
12 months $5,800
Certification of a Parenting Coach Jai Institute for Parenting
  • 5-7 hours study every week
  • Complete weekly video classes Plus written assignments
  • Weekly co-op call
  • Weekly coaching calls for practice
7 month $4500
Conscious Parenting Method Certification Conscious Parenting Institute
  • 8-10 hours study per week
  • Weekly group coaching call
  • 4 weeks practical experience
  • Final written assessment
5 months $8500
Parenting Coach Certification Mindful Kids
  • 3 hours per week
  • Complete video lessons
  • A practical internship with two parents
  • 10 pages assignment
12 weeks EUR2,840 (approx $3030)
Parenting Coaching Certification Anu Family Services
  • 6-hours per week
  • Weekly live virtual classes
  • Assignments for the week
  • Bi-weekly mentorship for instructors
8 months $3500

gaining practical experience as a parent coach

As well as getting the right certification or qualification to be a parenting coach It's also beneficial to get experience working in the role of a parent coach prior to when you start working with paying clients.

There's a variety of ways to gain practical experience - here are a couple of suggestions:

  • Get a certification that is practical: Certain parenting coach certifications provide practical experience as part of the course, providing you with the opportunity to get hands-on experiences prior to starting the business of a parent coach. This is extremely helpful particularly if you've zero prior experience coaching, counseling or a similar field.
  • Begin by working with your acquaintances: If you're starting out as a parenting coach, your very first clients will probably be relatives and acquaintances. It's important to be clear about the degree of expertise and that you're looking to practice coaching with them, so they know what they're getting into before you even begin.
  • Participate in an organization's volunteer program: Volunteering is also an excellent way to get practical experience as a parenting coach prior to working with clients. An appropriate organization could be able to give you tips and guidance on the job so you can learn valuable experience as you go.

Four tips to build the business of a parenting coach

Getting education and experiences as a parent coach is only the beginning, if you want to learn how to be a parent coach and coach, it is also important to learn how to create your business and sell your services. These are four tips that can help.

Find your target audience

The initial step in creating a profitable business is identifying whom your ideal customer is.

There is a chance that you consider "my target audience is parents, evidently". You're right. If you're looking to build a thriving brand, you need to get certain of the parents you'd like to work with and how you will assist the parents.

To give a quick instance, suppose you're working as a sleep training parenting coach. If that's the case, you'll be aiming at new or pregnant parents instead of parents of teenagers, as these are the parents who are likely to require and need your services.

To help you find your ideal audience, you should consider these questions:

  • Who is my ideal customer?
  • What are the issues they're struggling with?
  • What are their primary needs and desires?
  • What are their demographics? E.g. age range, location, income level
  • What are their attitudes and their values?
  • What are they seeking?

Select a business model

Building your company as a parenting coach also includes choosing what you'll offer to clients, including what kind of business model you want to use.

Many parenting coaches begin by with private sessions of coaching to clients. As an example, a parent coach could charge a set cost for an online 60-minute coach session for parents.

However, while it's an easy way to start your own parenting business this isn't the only option to make money as a parenting coach. This isn't the most cost effective. Why? Since when you're working in a 1:1 relationship with your clients, there's a limit on how many parents you can help and the amount you'll earn through coaching.

Here are 3 other alternatives to business models:

  • Group coaching: A lot of parents have the same challenges, and group coaching can also be an extremely beneficial way of parenting coaching, giving an opportunity to support many parents as well as introduce an element of socialization to your coaching services too.

There's no one right or wrong method to market your services as a parenting coach - and you always can add to your offerings with additional products or services depending on your needs. For example, when you've built your reputation as a coach for parents, you could add an membership program to open up a new income stream for your business.

Build your network as a coach

The process of starting a business as a parenting coach will be much easier when you have a network of contacts. The majority of businesses for parenting coaches operate on word-of-mouth advertising as well as referrals. However, there are tons of methods you can use to increase the brand's visibility and get your message to the right people.

Here are a few techniques to consider:

Network of parenting experts

Get to know others in your field to grow your parent coaching business. These include counselors, educators, trainers, industry experts and many others.

You can build your networks both physically and on the internet, which includes:

  • Events in the industry
  • Conferences
  • Webinars
  • Social media

Do not be afraid to say hello to people - they will be happy to connect with you. It's simply a the matter of opening up and starting a conversation.

Collaborate with relevant brands

If you're online coaching it is possible to cast your net wider and focus on increasing your connections through partnerships with other brands. This not only gives the opportunity to connect with a large selection of fascinating people within your niche, it can also help you generate new leads for your business.

Here are some suggestions to work with:

  • Podcast guests: Look for podcasts that are relevant to your area of expertise and then reach out to the hosts or producers for an opportunity to be invited to join them. Be sure to show what you can bring to the table - including your experience, expertise and passions.
  • Articles and blogs written by guest bloggers: You can search for blogs and websites that share your ideal audience. You can offer to write a guest post on their behalf to showcase your expertise and increase recognition for your business.
  • Social media takeovers If you're trying to increase your reach on social media, suggest hosting a social media event with a popular company, influential person, or fellow parenting coach. This is a really fun way to expand your network and win more followers in the process.

Utilize your existing network

Do not underestimate the potential of your connections with existing as well as past customers to step up your company - stay in touch and maintain those relationships to generate new leads in the future.

When you've built a client base and have a loyal customer base, it's possible to request testimonials and reviews to use as social proof across your website and social media to help build confidence with potential clients. if they can learn about the success stories from your past clients, they're more likely to want to use your services for themselves.

Get clear on your goal

The trick to marketing your brand - whether you're an individual or a global organization - is being clear about the mission of your brand.

Your brand's mission statement defines your mission, goals, and what you hope to achieve as a parenting coach.

  • What are you hoping to be able to offer parents help?
  • What is the reason you're taking on the job you're currently doing?
  • What do you want to achieve?

If you are able to communicate clearly defined messages and an established the right set of values or motives and values, then you can directly communicate to your target audience online. Whatever you do it is possible to always refer back to this core message when you market.

Here's an example of HTML0:

Crystal Haitsma's parenting coach company is built on the simple message of "Helping you parent calm, confident kids that you love to be around".

Four examples of effective coaching for parents

Do you want to feel inspired by your quest to be an expert in parenting? Take a look at these four examples of parenting coaches online who started their business entirely from the ground up.

          Good Inside

Clinical psychologist Dr Becky Kennedy built a parent coaching business that sold digital items, including a best-selling book, podcast, and online courses. Her brand Good Inside offers membership subscriptions to parents with a range of parenting workshops and courses covering everything from toilet training to tackling problematic behaviors.

          Michelle Gambs

In the past 20 years of coaching parents, psychotherapist and parent coach Michelle Gambs wrote a book "Stay Away From Option D' to help parents accept that they may not always be perfectly. Then she turned her knowledge into an online podcast, YouTube channel and 4-week course for parents. Her philosophy? "I have never claimed it would be simple, I only said it would be worthwhile." ."

          Parent Hope Project

The Parent Hope Project is a social enterprise designed by parents for the purpose to help them gain confidence and gain awareness to help support their children's mental health and overall wellbeing. Built by Dr Jenny Brown, the Parent Hope Project is a website that offers coaching for parents, as well as professional classes for those looking to learn how to become the parent coach of their own.

          Consciousness Academy

Author and coach Rhonda Victoor teaches parents how to be mindful and conscious parents and continue to grow as individuals, including lessons on how to cultivate curiosity, dealing to advice from others and also how to build presence as a parent. She also works as a professional speaker and leadership and communication coach.

Are you ready to discover the steps to becoming parenting coach?

Now is easier than ever to learn how to become a parenting coach and to start your own coaching business for parents. From online coaching, to memberships and products that are digital There are a variety of opportunities to earn money from your expertise and help more parents.

When you're ready to begin, give it a go without cost and discover what you can do.