How TCommerce Empowered Tongue-Tied Academy to raise money for charity
In Birmingham, Alabama, pediatric dentist Richard Baxter, DMD, MS, helps empower dentists to recognize and treat tongue and lip tie.
The process, which was triggered by twins' birth in 2014, resulted in the creation of Tongue-Tied Academy , a website dedicated to solving a widespread yet unsolved issue.
Since the start of the program in 2020, instructors have seen more than 1,500 participants enroll and has given all of the earnings to local and international charities.
This is how he came up with the idea for his online course business--and how TCommerce was instrumental in boosting his growth.
Skip ahead:
- He found his niche
- He enrolled to
- He made it easier to check out by using TCommerce
- The man that drove cash through charities
- The course was launched in different variations of this course
- He created a simple customer journey
- The definition of success was given to his own purposes.
He found his niche
When his children were babies, he discovered they had been tied to their tongues. This affected their ability to nurse. Then he discovered a dentist that could do a laser treatment of the tongue tie, it allowed them to nurse much more effortlessly. "The dentist suggested that I watch for tongue ties in children because they're more prevalent than we think. Around one in four kids have a tie," Baxter tells .
Then, people started asking questions regarding his tongue as well as lips ties. Looking to know more and more, he delved into the various books and courses on the subject. However, he realized that there wasn't much information available. Then it was possible to complete the tongue tie procedure using lasers. After assisting patients and addressing the mom's concerns and concerns, he began writing blog posts on the topic. As time went on, more and more clients contacted Baxter for advice and finally he made the choice to release and write his first book, Tongue Tied, in 2018. "People had read the book but were still interested in learning more," Baxter says. Baxter.
The next stage was to create an online academy of his own . In the year 2020, as the dental office was shut down due to the outbreak, The course script was already written nearly 200 pages course's curriculum. He later hired the film crew to film the course's 25 hours of flagship even though the dental office was closed.
He enrolled for
One of the main factors that has contributed to the success of Tongue-Tied Academie is the relationship it has established with the ability to provide a seamless platform for delivering the courses.
"What's nice about is the ability to arrange lessons into modular units." Baxter discusses.
This way, he is capable of presenting his material in bite-sized pieces in addition to adding questions at the conclusion of each module. Additionally, he adds chapters from his book into the software. "I find it beneficial to incorporate different types of materials into the course rather than only video," he reveals.
The student is a regular user of its functionality that allows for the automated generation of a certificate for his students. "I needn't do anything for the class on a daily schedule, except for answering discussion questions since everything is automatized," he says.
He was able to make checkout simpler with TCommerce
Moving to TCommerce instead of Stripe has been a huge aid in the smoothness of purchasing products for the Participants of the Tongue-Tied Academy. He believes using TCommerce led to him losing revenue. However, since moving away from the Stripe integration the process of checkout is now much more simple According to Baxter.
Offering a range of payment methods like Apple Pay and Google Pay, Baxter says that TCommerce offers a seamless transaction experience that makes it easy and convenient for everyone.
"You have the ability to simply click the button, enter your face ID, and purchase a course" Says Baxter. "It's much easier to do this now instead of having to enter all of your information in the form of a ."
"I do not even consider this process since it's easy," he says. " Payments takes care of all the details, and money just is deposited into the account at the bank. ."
Baxter is planning to launch an upgraded version of his most popular course later in this year, Baxter intends to use the feature of order bumps that allows users to avail a second course at an affordable price, without slowing the check-out process.
He could make an impact with the charitable organization
When the funds are deposited in his bank account, he donates 100percent of the earnings to charities.
In addition to assisting clean water projects across Africa as well as Asia and assisting with rehabilitation and anti-human trafficking efforts The dedication of Baxter to the welfare of communities is an ideal illustration of the Academy's bigger purpose of providing social assistance. "I do not need any more stuff," he says. "We have a home, we have an automobile We're ready ."
"If I am able to help the baby that couldn't feed before or is suffering from colic and struggling, it makes it all worthwhile," he continues.
He has introduced various variants of his class
To meet the needs of the people he helped, Baxter launched a condensed version of the course designed specifically for professionals, such as lactation counselors and speech therapists. The LITE Version course, priced at $495, is a concise yet powerful study of the topic, with a wider selection of students.
Every course he offers has an evergreen format, meaning that students are able to enroll at any time. "Teaching the course online has made it as accessible as possible," he says.
Additionally, these courses provide American Dental Association-approved continuing education credits. "We have an approved CE provider. This means that they are able to apply it to the dental certificate," Baxter explains.
The course's cost was $2600, the material, coupled with CE approval enables people to assess its value.
He created a simple experience for customers
Even with its popularity, Baxter says that he does not have a marketing plan.
The typical customer experience begins when people read his book. Then, if they want to learn more then the book will lead them towards The Tongue-Tied Academy.
When he speaks at conferences or other events, typically people who are in attendance can sign up for his email list. If they sign up to his list of email addresses then they'll receive an email from MailChimp that will direct them to his website.
He defined success as a person.
Baxter defines success as having the ability to expand the amount of knowledge that he is able to acquire. "It's not me who is doing this." Baxter states.
"We have 1,500 people who have taken our class. If every one of them visits even one patient a day, that's more than I can ever manage on my own. ."
The other criteria that define his success is the ability to educate doctors, assisting parents and making sure more people get treatment, while also using funds for charitable causes around the world.
If you're making an online course, he suggests that creators seek out their interests. "It could be anything at all," the author says. "And whatever it is, you can make an entire course using it. ."
"Just do it!" Baxter encourages. "I'm not a online-based course guy. I'm a dentist. This is just something I've offered to the public, and the last time we were honoured to be among the top 10 courses in ."
Before he founded Tongue-Tied Academy, he created two courses by his own. The courses cost $99 each, which around 10 people attended. "I learned a lot from this," he says. I received better-quality videos and designed a flagship course with Tongue-Tied Academy ."
"You might fail in a couple occasions," he adds, "but this is just one of the phases in learning. You're only in danger of getting into trouble if you do not learn from the experience. ."
as Tongue-Tied Academy continues to evolve with a constant dedication to education and service the legacy of its empowerment and altruism can serve as an source of encouragement to future teachers as well as innovators.
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