How Much to Charge for Online Classes. Things You Need to Know

Aug 6, 2022

 When creating an online course, sooner or later, each creator needs to answer the question of how much will I be able to charge for an web-based course.

Pricing for courses is something that needs to happen when you decide on the cost for online courses can cause a degree of anxiety. However, putting a price on your abilities doesn't have to be intimidating.

We took a look at the three common price tags for online classes to help choose the one that suits you best. At the end of this post, you'll be capable of deciding on the amount of money you'll pay for your course that enables you to market your course and begin launching your online course platform confidently.

Let's get right into it...

 Two major factors when the pricing of online courses:

  • Costs of online courses that are not on the market
  • The value of the online course

Market Prices: What price do other creators charge.

When deciding on a course price to sell your online course, the first thing you would want to make sure is that your price is in line with the current market. In other words, check what other course creators are charging for their online courses.

Infographic. Online course prices comparison table.

 Here is how creators price their online courses:

  • $10-$50 for a first online course or a mini course.
  • Starting at $100, you can get a base for a full-length online course.
  • $200-$350 is a premium price for an online course that is high-quality.

Course creators' online course cost range typically extends between a modest price of just $10, to a higher price tag of $350. To simplify the process, we'll leave out in the analysis the courses priced at $0 and the ones that are more expensive than $350.

Before we dive into price ranges it is important to first discuss the fundamental differentiators of the online courses platforms in order to avoid comparing apples to oranges.

If you are comparing prices of your competitors at the market The most frequent mistake is to not look at the course's online placement. So, it begs for answering the most basic question.

Which online course platform uses the course creator to market the online course on a stand-alone platform or shared platform?

If you sell your online course through a stand-alone platform, the prices you charge are required to be much more than the prices you see on the platforms that are making thousands of course creators.

There's no way to know if setting the price at the same level as shared platforms is the best option to your company's success, because there is a chance that you won't get the volume of sales compared with those platforms.

This being said should you choose to price your course higher that other course makers on the internet, you need to stay in the market. It means that you need to make sure that you offer something unique which is important to the customers you serve.

The prices for online courses range from the $10 mark to $350. What is the best way to be aware of this? Although this data may appear unclear now, there is an logical reason for why creators go for such various prices. We'll get into later.

The gist of the explanation the reason is it's due to creators using the price-based strategy for determining the cost of their online classes. It's not a bad idea to do that.

 The reason why value-based pricing works

There is a way to place a value on knowledge and abilities. Valuation pricing is customer-focused pricing, meaning creators can decide the cost based on the amount a customer thinks a product is worth.

For you to get an ideaof what to expect, if you know that you offer a special, highly-valued online class it is possible to charge more, and you should charge more than your competitors.

You are probably wondering: "but there are so many courses out there, so how is my online course unique?"

Though this is not an absolute rule however, if you're an instructor and impart what you have learned, your skills, things you experienced in your personal life, that makes it an absolute masterpiece. The saying goes, "Be yourself. There is no competition in doing what you do."

There are also proven ways of increasing online course sales through increasing the online worth of the course, and we'll be discussing later.

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  Estimate the profitability of your online class  

Online training is one of the best business models to digital business owners.

Launching an online course can result in a flow of earnings and lots of fun. The power of knowledge is in the mind, and being recognized as an expert in your niche is a wise choice in the current knowledge society.

Selling online courses can start with a side-job and then allow you to earn money, therefore the pricing choice must work well for you. It all makes sense as long as it's profitable for you and brings value to your target audience.

We're huge on profitable online courses here at CreativeMindClass that's the reason we make it easy for the creators to start their online classes that will earn an income of a solid amount.

  What payment methods can creators provide?  

Online payments that are easy to make allow clients to make payments quickly an online course can lower the entry barrier.

  There are three main payment options online that a creator can get money with:  

  • Cards and wallets for credit. Visa, Mastercard, Apple Pay, Google Pay and more.
  • Bank debits and transfers. A debit card or wire transfer.
  • Local payments. The acceptance of popular payment methods around the globe improves conversion.

We're big fans of accepting multiple payment methods online - it's why we make it easy to provide it to your potential customers.

If you choose to utilize various payment methods in order to bill for online courses, we recommend adding the additional amount of 4% over the cost of your online courses.

Software for payment providers generally charges three to five percent for transactions that require payment, so make you consider when setting the course price to ensure that it doesn't harm the base.

For a business that is digital, the point is that you do not have to be restricted to just one payment method. It is unlikely that anything could stop you from expanding global if you offer your customers a range of payment options which is why it's an ideal way to proceed.

Deciding on your price can be more straightforward than you imagine..

Three pricing options will be discussed and show how course creators may choose the appropriate price for their online course.

  Do you want to offer online courses for the first time? Create a mini course at a low price.

If you are new to online classes, you may be more comfortable with the lowest price and an introductory course can be a great opportunity to begin your online classes. Start with the cheapest price and increase your cost over time.

  A mini-course is launched summarized in one sentence:  

  • Mini courses prices: $10-$50
  • Time duration: 30 minutes
  • Preparation effort: Low
  • The perfect choice for Beginners and side-hustle creators
  • Additional assets: No

  Create a mini course  

A mini-course is typically shorter than a 30-minute video course that you can sell for a low price. More specifically, a mini course is described as shorter in duration as compared to a longer course and often it doesn't offer other resources, such as printables, so generally you will need less time to prepare.

Customers can be happy with a mini course at a low price between $10 and $50. It's also an excellent way to market your business for side hustle makers who do not want to dedicate hours of time to creating the online courses.

Pricing online course table depending on vale. An infographic about a mini-course pricing.

However, if you plan to work working on several video recordings, work on editing skills, or spend long hours making homework and worksheets We suggest you determine the cost of your course at around $100 regardless of whether you're only taking the first class.

Value-based prices require taking into account how much effort you've put into the course, so if you've put in the time and put in the effort, you should reflect that when you price your course.

  The base price you set is $100 for an entire online course. Never lower!

If you're planning to launch a full-length course, we recommend making your initial price $100-$200. It doesn't regardless of whether you're an aspiring creator for the first time or already have some experience running online classes.

  Launching a full-length course summarized in one sentence:  

  • Full-length courses prices: $100-$200
  • Time duration: 120-180 minutes
  • Preparation effort: Medium
  • Ideal for Beginners, experienced creators
  • Additional assets: Includes printables

Time spent recording, editing and making printables should be paid for itself, therefore if you plan to offer an entire course for less than $100, ask yourself what's the reason? You might find that you're not able to provide a satisfactory answer.

Pricing online course table depending on value. An infographic about a full-length course pricing.

  It's okay to charge for high costs!  

Costing high, for example, for example, $100 or more could be intimidating.

For creators that want to sell their courses at more is essential to know the profitability of online course cost and value.

  Enhance the value of your course. You can charge $300 to cover a highly-valued course.

If you're looking to invest more time on course creation as well as preparing other assets You should think about launching online courses that are high in value at high prices.

  The launch of a course with high value in a nutshell:  

  • High-value courses prices: $200-$350
  • Time duration: 120-180 minutes
  • Preparation effort: High
  • The perfect fit for Creators who bring unique value
  • Additional materials: Includes printables, attachments, and exercises.
Pricing online course table depending on value. An infographic about a premium course pricing.

  Here's how you can increase your online course value even further:  

  • Make upgrade-related material. Provide additional learning material as an upgrade.
  • Provide Feedback. In other words be concerned about whether your pupils are actually learning. Be a part of their learning process.
  • Form a community. Get involved in the learning process of your students as well as interacting with them can make you an industry-leading teacher.
  • Increase the quality of the video production. There is always room for improvement in the quality of your videos. Good lighting and sound are crucial for enhancing the overall quality of your videos, and this pays off!
  • Become a mentor. Share your own experiences with students.

We at CreativeMindClass We provide an variety of options that help you increase the value of your online courses massively and makes it possible to sell the best costs.

How to increase an online course value infographic. Bullet points.

  How many courses do authors typically provide?  

The value-based pricing model assumes that the less expensive the cost for your program, you will spend less time you'll need to put into creating it. So you can provide multiple mini-courses for $20 or one high-value course for $300. However, how much will you have to put in to earn $1000 from your online course?

It is generally accepted that the cheaper the course is then you must convince more people to buy the course, which means you must need to be more aggressive in promoting it The higher the price of your course will require you to convince that fewer people. Therefore, you work less on the promotion.

Cheap course costs come with their own set of challenges, generally speaking they're not the best long-term business solution for a creator. The sooner you increase your prices for courses more, the greater the overall viability of your business online.

The first sale should be made as soon as possible.

If you ever tried to sell anything, you already know that the feeling of hearing "no" is not uncommon but it is painful in the beginning. However, you may also be aware that business owners become insensitive to the sound of "no" quite fast. After some time, the "yeses" and sales begin to come in, making all things sweet and worth.

You should hear the first "yes" and you can make your first sale between two and four weeks after the course launch with the intentional and continuing promotion. In order to make your first sale in the shortest time possible, you can pre-sell your online course.

  Pre-sell: How to sell your first online course fast.  

  • The course you are selling online can be pre-sold. In principle, pre-selling lets you begin marketing your course even before the course is created.
  • Provide a significant discounted. You're offering your customers an idea, a prototype of your online course, and in return an special discount.
  • Get in touch with customers early on. If you sell an online class, you not just get paid in advance, but also communicate with customers, creating prospects for your future.

Pre-selling an online course is one of the things course developers do to ensure the success of the full-length online course. This money may be invested in, for example, the gear needed to produce your course.

Then, you'll have to be able to sell your course at full price, so it's a tempting offer for early students to jump on.

  Validate the course's value with your viewers  

Once you have decided to charge for an online class, the best method of proving the worth of the course is to engage with the people who will be attending or make it more appealing to them.

Engaging with your followers on social media regarding the online course you offer can work amazing things.

Feedback is valuable about your online course ideas program to enhance the standard of your online course. The course will provide a lot of details and can make it interesting to your clients with regular updates leading to your online course launch.

  Premium pricing is available to everyone?  

It's the truth:

The price of your online course at an affluent level is something everyone wants to accomplish, but it is only a few dare. It would help if you felt comfortable with your price since, in the end, you are the one who will be promoting it.

A regular promotion could boost sales. However, premium prices could lower it.

If the value that is perceived by an online course and the price match are in line, you've found your sweet spot. It's good to know that both are in your power zone.

Pick the best price for you and reflects the worth of your program.

  If you can only get rid of just one thing...  

If you're trying to get only one thing away about the cost of an online course this is the best advice we can offer.

Make a complete course that you can price at just $100. Later on, get inventive in ways to enhance the value of your course online and choose a price that is premium that is $250. If you're not sure if you're enough to offer a complete course, do not worry; you can start a small course for $20.

It is possible to launch a miniature course, or a complete course or an extremely valuable course at CreativeMindClass.

As you can see, making your online course serves as an underlying basis for increasing your price big time, so you should consider investing time in it.

    Begin with CreativeMindClass Course Builder -- It's free!    

Space for teaching      Run your own creative business, teach, and get paid.           >

VIDEO COURSES      Create your own video classes, without limits.

LESSONS      Upload lessons and provide learning material in one spot.

FEEDBACK      Make comments easily available and add it to your feed.

THE COMMUNITY      Get together with like-minded friends to discuss interesting subjects.

PAYMENTS      Collect your payments globally with just a few clicks. It is also available in EU.

The creation of a teaching Platform was never that easy. Want to turn fans into students using your own video course platform? Everything you need to launch exciting video courses as well as build an online community. Start for free!

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