How MapTiler increased the number of countries they sell in By forming Strategic Partnerships

Between 2015 and 2020, MapTiler increased the number of countries in which they have customers. It's a Swiss SaaS company that is helping government agencies and businesses along with small and mid-sized companies throughout more than 120 nations through the provision of maps APIs to mobile as well as web developers.

I had a conversation with Tom Armitage, MapTiler's Senior Technical Writer about the ways MapTiler utilizes strategic alliances in order to grow the number of customers it has around the world.

1. Utilize Affiliates as Local Sales Partners

MapTiler provides documents to developers in English and is the primary business language across the world, this works very well for the majority of their customers.

"But there are regions of the world who prefer to conduct business in a unique way," Tom explained. "Maybe the developer documentation is excellent and they'd rather have someone handling their business who can speak their local languages."

The team at Tom's looks at affiliates who can become local MapTiler specialists. By understanding native culture and languages, they are able to give a single source of localized marketing and sales support.

MapTiler has witnessed significant increase in revenue for countries that have active affiliate partnership. In Japan In the example above, when the company enrolled as with an affiliate company in Japan their sales for their company in Japan were up to over 30 percent..

and increase revenue and improve revenue and boost revenue in emerging markets.

2. Find Partners for Global Events and Social media

MapTiler frequently attends developer-focused and other tech-related conferences in order to help spread awareness about its branding. "We are an extremely passionate team of professionals that are making connections all the time speaking to individuals and sharing the way our cartography technology can aid their products."

However, the team uses in-person meetings for identifying associates as well as to establish strategic alliances with firms from other types.

Events in the industry, such as conferences and trade shows are useful when you want to connect with someone who's keen to collaborate. If you're in search of something specific and you're looking for a way to get it, social media could assist you.

"If we know of the need for such a service, we search for businesses that might be able to supply the service we need. Sometimes, they reach out to us via our website, and we post our contact information through social media to let people know to inform people that we're seeking relationships with business."

MapTiler offers its own partner page on its website for contacting interested individuals. They are always seeking potential partners that are interested in signing up.

3. Be sure to check that the Checkout and Prices are localized.

When you're using affiliates in the hopes of increasing sales in the region, you must make certain that your customers can make payments using their preferred language, cash or another payment method. This makes your affiliate's work a lot more easy.

Based on our own research We discovered that the existence of local currencies and payment options could boost the local rate of conversion to as high as 50 percentage.

4. Find Your Champion Users

"Every once in a while there is a dedicated client who truly appreciates our work. They're very enthusiastic about us  and so are we too. them," Tom explained.

This is especially beneficial in situations where the individual getting praise is a well-known professional in their area. "That can really assist in promoting your brand and without having to pay."

MapTiler's staff assists users with ensuring that they are well-supported with the application. It also makes sure marketing and sharing is an efficient and mutually beneficial method.

"If they're bloggers or some similar as we are bloggers most likely to contribute to their efforts and help to spread the word about what they're up to. Additionally."

5. Facilitate It to Get Started

One of the primary reasons for MapTiler's appeal is how easy for users to get it. Tom's team has spent long hours and resources to develop support tools that allow companies that are fresh to the market to start without difficulty in addition tofor those who are already users to discover innovative ways of using the platform.

"You arrive on our site and will find plenty of details on how you can make integration, integrate, and integrate the maps into your personalized service. There's a lot of code fragments with code examples.

Based on a"growth by product" (PLG) model that is based on a growth-byproduct (PLG) model that is built on a growth-by-product model, MapTiler offers free amount for the three MapTiler's subscription packages that offer "quick result" for those that are new to the world of.

If you sign up to MapTiler Cloud "there's a code template that you can click and then drop directly into whatever you're working on making it easy to start working immediately."

If you're interested in the possibility of adding maps to your site or apps, you can avail a trial for free.

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