How MapTiler doubled the number of Countries They Sell In Through Strategic Partnerships

From 2015 to 2020, MapTiler increased the number of countries where it has customers. The Swiss-based SaaS firm now assists government agencies, companies, as well as SMBs throughout more than 120 nations with maps API for web and mobile developers.

I chatted with Tom Armitage, MapTiler's Senior Technical Writer, about how MapTiler uses strategic partnerships to grow its international customer base.

1. Make use of Affiliates as Local Sales Partners

MapTiler keeps the documentation for developers in English which is the primary business language throughout the globe, it works great for the majority of customers.

"But there are parts of the world that want to conduct business in a different way," Tom explained. "Maybe the documentation for developers is fantastic however they'd prefer to be dealt with by a salesperson that speaks their local language."

This is when Tom's team seeks out affiliates who can be local MapTiler experts. In understanding a specific region's native language and culture they can provide a single point of contact for sales and marketing help.

MapTiler has witnessed an increase in revenue that is significant when it comes to countries that have active affiliate partnerships. For instance when they signed the services of an affiliate in Japan, their sales in the country have increased by over 300%.

S and boost revenue in new markets.

2. Look for Partners at Global Events and Social media

MapTiler has a habit of being at developer-focused and other tech-related conferences to increase the word about its brand. "We are a highly energetic team of professionals who is out and about making connections all the time speaking to people and educating them on the ways that our amazing cartography could improve their products."

However, the team uses the in-person meetings to identify associates as well as to establish strategic partnerships with other businesses.

Events in the industry, such as conferences and trade shows can be beneficial when you need to broaden your horizons to see who's interested in working together. If you're seeking something particular, social media is also a great resource.

"If we find an area that needs this kind of service, we have an eye on who may be able to offer that service to us. Sometime, they contact us via our website, but we also spread the word through social media that we are seeking affiliations with businesses."

MapTiler keeps an partnership page on its website for interested parties and is always on the lookout for partners who are willing to join.

3. Make Sure Your Pricing and Checkout Are Localized

In the event that you're working with affiliates in order to boost sales within a particular area, ensure that users can easily check out using their preferred language, money, or payment method. This makes your affiliates work a lot more easy.

Per internal research our team found that showing local currency and payment options could boost local conversions by as much as 50 percentage.

4. Find Your Champions Users

"Every every now and then, we get a champion customer who really appreciates what we're doing. They are really interested in us and they get them," Tom explained.

It is particularly beneficial in cases where the user who is championed is an influencer in their market. "That can really assist in promoting your products without it being the result of any type of payment."

MapTiler's team supports these customers to be champions by making sure that they're supported on the application. However, they make sure that sharing and promotion is a mutually beneficial process.

"If you're a blogger, or similar We'll definitely be sharing and helping them to spread the word about what they're doing, as well."

5. Make It Really Easy for Users to Start

A big part of MapTiler's success is how user-friendly the platform is. Tom's team has spent a lot of energy creating support materials that allow companies that are new to the platform to begin andfor those who are already users to discover new uses for the platform.

"You are on our website where you'll find lots of details on how you can build, integrate, and incorporate the maps into your own applications: lots and tons of code snippets as well as codes.

Using a product-led growth (PLG) model, there are free levels for all three of MapTiler's subscription offerings designed to offer "quick wins" for those who are new to the platform.

If you sign up to MapTiler Cloud "there's a code sample that you can simply drag and drop into whatever you're doing in order to quickly and easily begin."

If you're interested in including maps in your website or applications, you may try it for free.