How is CRO different from SaaS? (Interview by Growth Specialist Frederic Linfjard) -
Does optimization of conversion rates for SaaS software any different from traditional A/B testing for Ecommerce?
Is it all about getting customers to click on"buy" or click the "buy" click (like the E-commerce site)? Or is there more to this?
I had a conversation with the growth expert (and the current director for Growth of Growth at Planday) Frederic Linfjard and wanted to know what he thinks regarding these concerns.
As you'll hear, CRO in SaaS extends far beyond "red button and. blue button."
Here are some of the quotes from our conversion:
"Conversion rate optimization isn't about clicking the red or blue button. It's about increasing the overall worth of the customer's life."
"Traffic and the traffic" are what software companies concentrate on. They stop their testing following signing up for trial or purchasing. Then they don't really see whether they are churning out for a few months or actually staying?
"You could boost profits by similar amounts, and even with the same number of visitors and by focusing on retaining people to stay for a longer period of time. I've seen people miss this possibility in software firms. ."
Here's the entire recording:
