How does this director of creativity create the most memorable marketing content

As per Alex Wilson, Executive Creative Director of Amplify. The process of creating marketing-related content is similar to making any other type of content. It's about trying to get (and keeping) people's attention. "You have the ability to make people aware of the importance of engaging content," adds Alex. "I discover that most people do not mind being marketed or advertised for as long as they're having fun."

Amplify is a top creative company that specializes in experiential marketing, creating large-scale, multi-faceted events and experiences. These are then sold to big brands like Playstation, Netflix, Levi's and many others. "We are able to bring our creativity to life on all platforms," says Alex. "Historically we've been described as a more brand experience agency, however content has always been at the heart of what we did."

We had the opportunity to sit down with Alex to talk about the origins of his creative process along with his opinions about the market conditions. Find out what Alex talked about during our discussion as well as watch the interview video below.

Which is you North Star when it comes to making video?

"Our mission is to educate and entertain. This is one of the main advantages video media offers. You can do that with a captive viewership. When we talk to someone who wants to ask us to use the technology for a particular thing, we think of that time as one scene or canvas within a wider narrative."

How do you make sure that your product is of best quality? How can you ensure that you're following the correct path?

"Audience, always. Every person we're talking to is important. Are you talking to them in the ways they'd like to be spoken to the way they'd like to be spoken to? It is important to begin with the audience and what you're able to accomplish best when talking to them. You should also provide them with something of value. Don't interrupt the experience however, you should improve the overall experience."

What are you aware of about the kind of content best suits your client?

"Whether you're searching for an experience on TV that is immersive or are looking to find people who are an avid fan of the show you're looking for on Netflix whether that's creating the new world of smartphones and changing the form of the market for retail to be, or even launch of the newest footwear or game. Each action that we perform begins with the consumer and it's the idea of how we can apply that idea via a range of channels.

It is not our intention to attain a particular outcome. The clients we work with and the briefs we provide don't have the ability to achieve this with a clear mind. This is the reason compromise, collaboration and co-creation comes from. We help you find the ideal solution regardless of how they thought it was initially."

How do you determine the effectiveness of your efforts?

"For us, it's about "Did you tell the truth in that particular story to the target audience that we wanted it to? What are your thoughts? This is the sole thing that we must be aware of. We are in contact with a vast array of subcultures and cultures and. We have a great department of strategic planning, which is focused on the cultural. As an agency, has always been there.

We attempt to partner with everyone rather than broadcasting to them. We encourage them to join us in creating the content and experiences, in order so that they are happy as well as their followers. There's no absolute answer to the definition of success, however, if the content we produced was with a style that is appreciated by people, that's an incredible victory our side."

What's your favorite piece of advice that you've received?

"My chief director of creative, Jeavon Smith, said that I must "Ignore the sound.' My opinion is that not ignoring the noise is very beneficial across a range of settings. This allows you to focus on your goals and what the people around you are working on and allows you to work with a sense of cohesion because of the amount of sound."

What will you utilize it for ?

"Lots of people working in the studio, as well as agencies use this technique with a myriad of different ways. The art of inspiring is definitely one of the most well-known. Finding new talents is a huge benefit to us. For internal use the way we talk about our work in the last to be a compilation of our work. We can trace the sources of the work that we've presented in this piece or, if we want to capture this in some way so that we can return to the information."

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