How do you work with the team of video producers
But it takes more than just some cool features to work with the video experts. One of the greatest marketing professionals' challenges is how to get the best work out of an entire team of creators, editors, animators, and so forth. The truth is, the creatives you have on your team always want to provide you with their finest work. It's just all in how you communicate what you want. This is why we have some helpful tips and tricks to help your team collaborate harmoniously with video professionals.
Make it short.
Actually, don't. The idea of making your own promotional video is very exciting, a lot of questions must be addressed before you can even think about hiring a video team. The most common questions are: Who will be your target audience? What length does the video require? Will it need to be translated into different languages?
The most effective way to accomplish it to write the project's brief in detail which you'll be able to distribute to all the talented professionals you're enlisting to work with.
At , our in-house video team created our own, and it includes all the information we need to learn before establishing the foundations of the next project.
Some required details that will help your production team the most -- and give you the highest quality end product include:
- Who are we talking to and how big is that target audience?
- What's the one thing we'd like them to get rid of? *
- Who are the key stakeholders? Who has to be able to sign off on the video before it is published?
- Where will it go to be (media)?
- Does this video include texts? Who's writing the text? Do you think it will need to be translated?
We also ask for any inspiration that got the marketing department (our clients) to answer this particular question. What ads or videos have they watched that they loved and might help to frame our initial dive into the idea? We'll also need a general budget. This keeps everyone's thoughts grounded and realistic.
We ask for deliverables.
What is the total package? Understanding what you're creating, how many iterations are planned, the location it's to live, and what has to be added will provide an important focus during the initial (and the final) stage of any project. Plus, no one likes finding out at the 11th hour that you must create square video to be used on Instagram, or specific 30 second ad cuts that need to be translated into three different languages.
More details you can provide, the more precise.
to outsource or not to outsource?
If you're hoping to see content created on the regular, an in-house production team is the ideal option. Here at! They make explanations, testimonials, internal reels and many more. If you employ video experts that are skilled at producing edits, filming and shooting the video, they'll be able to take a video from start until the end with minimal outside help, if they need it.
In-house:
Outsourced:
For tasks that require more, like multi-video content for branding, trade shows or even major marketing campaigns, outsource! The majority of these projects need a whole team of specialists in niche areas, such as directors and cinematographers, editors and recording technicians. This doesn't make economic or logistical sense to hire them full time. It's likely that they're not looking for a permanent gig, in any case. Therefore, it's a good idea to hire an outside team of production to see the project from start until the end. (If there is an internal group, it's an excellent option to let them supervise.)
A second tip:when hiring outside production teams, word of mouth is key. It's also important to check their creative portfolios to ensure that the team you choose is able to complete the task. If you're viewing their video and find that they are all 2-D animation it's likely that you don't intend to engage the team to create the live-action music videos you've been thinking of. That's why you shouldn't believe that fish can climb the tree. Choose people whose work you enjoy, congratulate them and then approach them with projects in their wheelhouse.
Be aware of the timeline.
And make sure it's realistic. This should be determined before production starts. Create a project timeline, with milestones and a deadline. Keep in mind that planning for video and production always, will take a bit longer than you think you'll need to. Bring your team members on board with your proposal with as much prior notice as is humanly feasible. This will guarantee the task is finished promptly and in a sensible manner, and with the chance for all of the key people involved to evaluate. This brings me to...
Review tools simplify the process.
If I've worked freelance or employed in a company, my most productive interactions with business professionals have been those that were the most structured. As a marketer there's always need to move your campaign to market as quickly as you can. A little bit of planning at the early phase of your video concept can create the foundation for seamless cooperation. Choose your team with care, and present them with a clear vision about the kind of video you want to make. And then, let them get to the work!