How do you create an effective lead magnet that is absolutely free

Lead magnets are an awesome way to grow your list of subscribers. For those who sign up to receive emails from you, provide the recipient with a complimentary article or document. Think of it as the equivalent of a gift!
 A further reason for offering such a free download is to build authority, which means you're the authority regarding the subject. Some lead magnets even show your customer how to solve a problem in order for the potential buyer to understand that they need to actually hire the author for the assistance they need.
 
 Let's walk through how to create a free downloadable lead magnet.
 
 Do you prefer to watch rather than to read? No worries! Check out the video below to learn the steps involved in building it out!

Step 1: Pick the lead magnet you want to use.

The first step is to think about what type of lead magnet you want to create. Some popular lead magnet options include:

Long form guides or an ebook. If you're a skilled writer or have an audience that is drawn to long-form content they are both excellent options.

A white document or paper. This is especially relevant in the event that you've got interesting personal data that you wish to make public or have it gathered from different sources.
 
 Checklists, templates or templates. They don't require as much writing but they do require formatting skills.

Lead magnets for specific industries. For example, meals or recipes are popular choices for creators in the health and fitness sector.

If you're looking for a lead magnet template in this blog, we'll provide a checklist.

Step 2: Brainstorm your lead magnet topic

Once you've determined what kind of lead magnet you'd like to offer, you'll need to choose the topic. The subject should be interesting enough that you can offer your email address, however it shouldn't be so valuable that you could charge for the lead. The key is balance!
 
 Think of something that should be relatively easy to create and leverages your existing skills. Also, it's not a bad idea to run a quick Google search to make sure that the subject isn't addressed by an abundance of online articles for free so you're not creating content that needs an email address to read. If you're covering the same topic again, think of ways to make your lead magnet deeper and more engaging.
 
 In our example of a checklist, let's imagine you're an entrepreneur with knowledge that is knowledgeable about the outdoors. It is possible to provide a checklist on all the gear that one requires if planning a backpacking trip that spans multiple nights. excursion.

Step 3: Conduct the necessary research

Step 4: Write your draft

After you've gotten your research compiled, you're ready to start writing. Some people choose to start with an outline while other like to get rough drafts on sheet of paper. Your process for writing is completely dependent on you, but in the end, you'll need to let your creativity go and modify it afterwards.
 
 For our checklist example it's a good idea to start by listing all the possible ideas relevant to backpacking on the webpage.

Step 5: Edit your lead magnet

After you have a full draft, you'll need to make changes. Reread the draft and determine if there's any opportunity to improve upon it. Maybe you add some new ideas, or maybe you removed something not as important. Ideally, you'll let someone else edit the document for you. However, if you're the only one, simply make sure to make changes to your document after having had some time to allow it to sit.
 
 In our checklist, perhaps we want to include some fresh ideas perhaps

make it more detailed. Also, we can add links to specific recommended sporting equipment. This adds greater value since it keeps your reader from spending time on research.

Step 6. Check your work

After you have the lead magnet completed It's now time to proofread. There are two tips for proofreading. Use a tool such as Grammarly to identify spelling and grammar errors (we also use it!). Then, take a moment to read the text aloud and ensure that the ideas you have written are presented the way you'd like.
 
 Another suggestion: think about proofreading before the start of your workday when your brain is fresh and when you've taken the time to remove your self from the paper.

Step 7: Design your lead magnet

If you choose to use any kind of lead magnet maker, tool, or generator ensure that you've read their terms of service and make sure you're in accordance with what they allow.
 
 To create a checklist one can build a table in the Google Document itself. After you've formatted it to your liking, click the File tab, followed by Download, and select PDF document. Then, you have a file you can use to create a lead magnet!
 
 Remember, since the lead magnet is completely absolutely free, you do not have to worry about its design. It needs to be polished and readable. Your lead comes to you to get the data and not for the style or layout of your document.

Step 8: Distribute your lead magnet

Offer lead magnets in

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