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How do you create a loyalty program utilizing WordPress? WordPress platform (7 Strategies)

Jul 8, 2023

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One of the simplest ways to boost your customers' retention is by creating a loyalty program. But, it's time consuming. Plus, if you're not technologically proficient and don't have a clue where to start.

It's easy to set up a loyalty program through WordPress. You can create different levels of programs, create an points-based system which offers discounts to the most valuable customers, and more.

In this blog, we'll take a closer review of loyalty programs as well as explore the tools necessary for the creation of one. We'll then look at seven methods to develop an effective loyalty program using WordPress. Let's get rolling!

An introduction to loyalty programmes

  • Reward new members for signing to open an account.
  • Recognize members who have renewed the membership
  • Offer students rewards if they complete the course successfully or who earn over an amount of points on a test that exceeds an amount of points
  • Rewards customers who return to make a purchase

That sort of thing.

Regarding the second method an alternative is allowing buyers to earn points on each purchase.

Rewards may include a variety of various items. It could be gifts for free or access to sales early as well as exclusive coupons and badges. and anything else you'd like to think up.

When you boil it down, rewarding visitors provides them with incentives to purchase plans, renew them or become a member of.

Additionally, loyalty programs can generate profits.

You could, for instance, organize fun games and competitions for clients to give them the chance to earn additional points. In this way, you'll in a position to distinguish your business from your rivals.

Not only that, rewarding loyal shoppers will show your appreciation to the customer service. It's a great way to say thank you and to show gratitude. In the end you'll be more prepared to keep strong relationships with your customers.

The tools you'll need to Create a Loyalty Program

Before you begin, here are some simple tools you can utilize to create your loyalty scheme quick and easy.

WordPress

WordPress is an open source CMS for content management (CMS) that is perfect for the creation and distribute media.

Because it's simple to use, it happens to be the most used CMS all over the world. It is possible to install WordPress by yourself for free.

Once you've got WordPress established, you are able to then make use of it to develop your own business-related website (and an incentive program). Since WordPress is very adaptable, it lets you include blogs, landing pages, digital images as well as digital file coupons as well as a lot of other.

When you've installed WordPress after installing it, you are able to make use of plugins to increase the capabilities of your website.

is the most common way to set up and run an loyalty program using WordPress. It's easy and fast.

MyCred

MyCred is a game-based plugin that seamlessly integrates . It allows you to design an incentive system built around points that is sure to delight and be a hit with the audience.

How to build a loyalty program with WordPress (7 Strategies)

Now that you've got all the necessary tools to create a successful incentive program that will be a hit, it's time to have a look at seven easy (but powerful) strategies to design your own incentive programs for customers using WordPress!

1. Create Program Levels

A great way to create the loyalty programs is having different levels. This is known as a tiered loyalty program.

It's not a reason to be shocked that tiered loyalty programs are so popular, as they offer a 1.8-times more ROI (ROI). Additionally, they allow you know and classify your most valuable customers.

Programs that are tied also can benefit by stimulating the feeling of FOMO that can encourage consumers to take on the highest levels.

However, it's an excellent option to make your programme accessible to everyone (at most, on the surface). This way, those that can't afford to pay for the program are still able to join.

Fortunately, with you can make this kind of structure for loyalty programs without difficulty. To get started it is essential to create a variety of membership options.

This way, clients are able to move between levels of your program. Additionally, it is easy for customers to evaluate the benefits of different levels.

In this case, for instance, users in the upper tier of your system could enjoy higher discounts or receive greater discounts or free goods. Lastly, it's a good option to set up rules that make it difficult for users to access the web pages you own:

It is an excellent option if you plan to offer exclusive content to your customers, like article, webinars or training courses.

2. Create a Points System

Setting up a points system allows customers to be recognized and earn rewards for their effort. Points are great however, it is also possible to give customers rank badges, badges and several other things.

One reason this method is effective is that it makes your event more exciting and enjoyable. For instance, you could make leader boards so that participants are able to display how many points they've received.

Plus, there are many ways to earn points on your site. You could, for instance give points if you create a new membership or when an existing member renews.

3. Create the Referral Program

Additionally, it allows you to establish intimate and lasting relationships with your clients. For you to start the referral system, it's best to sign up for the services like Easy Affiliate:

When the software has been installed, you'll be able to use Easy Affiliate to create the referral URLs of your users. In this way, they'll be able to forward their unique affiliate URL to their referrers as well as track anyone the person who purchases or joins the program.

Following that, you could provide members with a commission or a fixed rate fee for every successful referral.

If you're awarding members through alternative methods, then you may adjust the quantity to "0". For instance one could offer them coupons, premium content, and loyalty rewards.

4. Include Webinars in Your Program

If you are able to reward customers by offering monetary rewards or discounts, you may want to provide something unique. For this you can establish the concept of a tiered loyalty system where the top customers can get access to exclusive material.

If that's the case it's time to consider webinars as one of the most engaging types of content that you can provide. This format provides you with an opportunity to instruct and enthuse your viewers. In addition, the live-in-person aspect of webinars can allow users to build more personal relationships with your viewers.

Additionally, it's a adaptable plan. Since you decide the time, date, and other specifics, you'll have the ability to go with the option which is most suitable for your needs. For instance, if you're a social media influencer with the 9-5, you may like to hold live Q&A sessions during the weekend:

In contrast in the event that you're an expert in your field, you might want to organize conferences too. In this scenario you can make your presentation to make it accessible at any time of all days of the week. This is more practical for customers.

5. Start a Podcast for Members Only

Podcasts have grown rapidly in the past few years. As an example, around 82 million users listened to a podcast before 2021. What's more, this figure is expected to reach 100 million by 2024.

Thus, a podcast can add value for your loyalty programs. If you enable the feature, you could set your program such that only the members who have the highest loyalty levels gain access to exclusive audio materials.

This is a free plugin that allows you to simplify all subscriber management procedures and create a thriving community. Particularly, you can create a loyalty program that guarantees that when members sign up to the program, they'll be added to your show as an individual.

6. We provide VIP discounts

The non-monetary reward can be very productive, but it is possible to offer cash incentives to entice clients to sign up for the loyalty programs you have. If distributing the commissions isn't feasible in your organization, it's possible to offer exclusive VIP offers:

In addition, in order to keep customers active it is possible to offer discounts when they earn an number of points. In addition, you could reward customers for progressing into the next stage of your program.

7. Create the Resource Library

A resource library is an excellent option for storing and arrange a wealth of information to your customers. If the information you've got can be easily found or access and browse and access, it creates a fantastic customer experience (UX).

In particular, you might be looking to create digital content like eBooks, webinar recordings blogs, recipe posts recipe, food guides and checklists, guidebooks, as well as many other. This way, once your clients log in to their account, they'll be able to quickly and effortlessly to link with your sources:

In order to begin the process, you'll have to build an individual website with WordPress. This is the hub for your customers who are part of your loyalty program, and contains all necessary details.

Conclusion

For a quick recap this is how to develop an incentive program that will motivate your clients with WordPress:

  1. Create a point-based system with MyCred.
  2. Set up a referral system by using Simple Affiliate.
  3. Add webinars to your calendar.
  4. Make a podcast for only members.
  5. Offer VIP deals.
  6. Make a library a resource.

Do you have any questions regarding how you can create an loyalty program in WordPress? Please let us know via comment below!

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