How do you become an online Parenting Coach

Dec 14, 2023

Being a parent is one of the toughest job you'll ever complete. Or so people say.

However, what if each parent had a coach for parenting on their side, helping their parents tackle issues, conquer the obstacles and improve their parents?

If you believe you have the skills to be a coach for parents, you can start a business helping families learn and apply different methods of parenting and make steps towards building stronger, more positive relationships with their children.

This is what you have to know to become a parent coach, including tips on how build a business from scratch and top examples of parenting coaches who have succeeded.

Follow along or skip ahead

How do you be a coach for parents

If you'd like to learn how to become a parent coach, there's a couple of steps to do before starting to learn.

These are the fundamentals of how to become a parenting coach:

  • Get the parenting coach's certification: To be an effective and successful parenting coach, it's a great idea to get an accreditation for parenting coaches or certification to establish trust with your clients and increase your confidence when approaching prospective customers.

For more information This is a thorough look at how to become a parenting coach, plus the answers to your most frequently asked parenting concerns.

7 top kinds of parenting coaches

Within the parenting coach profession there are many various niches and areas of expertise to select from. The first step in learning to become a coach for parents is deciding which type of coach for parents you would like to become and the kind of person you'd like to aid.

Here are seven examples of the parenting coach areas which you can explore:

  • Coaching for divorce: These coaches for parenting specialize in helping families through divorce. They focus on helping parents manage their feelings and communicate with their children.
  • Stress coaching: Several parents are stressed - and this can impact how they parent their children. Coaches for parenting who specialize in stress management can assist parents to find ways to cope with stress and regulate their feelings.
  • The coaching of nutrition for parenting coaches focus on helping parents make informed decisions about child nutrition in order to help improve children's physical and mental health through their diet.
  • ADHD coaching: for parents of children suffering from ADHD and parenting coaches with a specialization in ADHD coaching may assist with implementing specific learning techniques in order to boost concentration, and more.
  • Birth coaching: Coaching coaches for parents could also opt to specialise in birth coaching and support parents right before and after the birth of their child as well as with sleep-training as well as feeding and getting their life in order.
  • Coaching in communication: Communication is an essential component of parenting coaching in general and communication coaching, it focuses on helping parents improve their communication abilities in many different strategies, like conflict resolution as well as setting limits with their children.
  • Coaching in co-parenting Families in co-parenting relationships can benefit from parenting coaches that specialize in helping co-parents navigate the various challenges associated with parenting.

The kind of parenting coach specialization that's right for you is based on many factors, including your previous knowledge, interest, and the level of education. For help it, talk with parents you admire for more information about their profession and areas of expertise.

What's the distinction between a life coach or a parent coach?

The focus of a parenting coach is aiding parents to understand, discover how to apply various parenting methods and models. A parenting coach can assist families to:

  • Sleep coaching
  • Potty training
  • Resolving bullying
  • Conflict resolution
  • Co-parenting

Coaching for parents aims to offer information, assistance and support for parents in order to assist them to discover ways to overcome various issues and build stronger bonds to their children.

What are the qualifications you need to become a parenting coach?

There aren't any formal requirements or education to become a parenting coach.

In contrast to counseling or therapy, parenting coaching isn't requiring any kind of training or training before you start working on.

This being said most parenting coaches are equipped with an education program for example:

  • Bachelor's Degree in another field of study: It's common to find parenting coaches with a bachelor's degree in related fields that includes education, social work, counseling, or psychology.
  • Coaching certification for parents: Many parenting coaches earn a certification or certification before they begin practicing as a coach for parents, either from an in-person or online training.
  • Work experience that is relevant: Work experience in the area of parenting coaching is also a big plus for those who want to work as coach for parents. This includes volunteer or paid experience in coaches' organizations, whether private or public.

You can start a professional parenting coach today, but, in order to establish yourself as a dependable and reliable coach for your clients, it's beneficial to get a certificate from an established parenting coach program, and some relevant experience too.

Three steps needed to becoming a parent coach

Three ways to learn the steps to becoming a parent coach. You can also get the parenting coach certificate, even with no prior expertise.

Choose your specialization

If you're considering ways to become a parent coach, it can be difficult to know what type of certification or qualification is going to be right for you.

It's true that there are a huge number of different coaching niches for parents and parenting coach qualifications will be appropriate for certain individuals may not suit the person you are.

For you to help your search get the focus it deserves, you should begin with defining what you'd like to focus on. For example, if you are certain that you would like to become a nutrition-focused parenting coach then choose a coaching certification course that includes a nutrition focus.

If you're unsure where to start looking for your particular niche Try writing a list of the following items:

  • Your interests and passions
  • Your previous experience
  • Your strengths, skills and educational background
  • How you can uniquely aid parents

Consider the topics related to parenting that you're most interested in which you're regularly requested for advice by other people. If you're talking to your friends or family members about similar topics and problems, that's a sign it could be a good niche or specialization for you.

By actively writing down the things you excel at and in the area where you've gained the most experience and you'll be clear on what route you'd like to take for your business as a parenting coach and build an organization that is tailored to the strengths and talents you have.

Compare parenting coach programs

If you are aware of the specific area of parenting coaching you'd like to be a specialist in, you can start by comparing and evaluating different parenting coach certification programs in order to select the one that's best for you.

There are a few points to keep in mind during your research:

  • The experiences of program instructors
  • Accreditations for programs
  • Course delivery methods e.g. in-person, online, or even self-taught
  • Student assistance and supervision
  • Course duration
  • Certifications and credentials you'll be awarded
  • Cost to obtain the certification

The program that's best for you will depend on the program's curriculum, its the flexibility and method of delivery you're seeking. If you're not sure, get in touch with the organizer of the course for a detailed explanation of what you'll be getting in return.

Completion of the certification

When you've chosen the parenting coach certification you'd like to pursue schedule time for the training to complete the assessment and receive your certificate.

Your credentials can be used as marketing material on your website as well as social media and an email footer that gives your business a greater legitimacy and give it an edge. If you hold a formal accreditation, you may get the opportunity to be a part of a parenting coach organization or association to help you find clients and professional contacts.

Be aware that you do not have to obtain a parenting coach certification or a qualification prior to beginning coaching. It's entirely up to you what route you choose to take.

5 top parenting coach certifications

Qualifiying Coach institute Certification requirements Program length Cost
Parent Coach Certification Training Program Parents coaching institute (PCI)
  • Complete 4 Distance Learning Courses
  • 100 hours of coaching
  • 2x a month phone classes
  • Additional readings
12 months $5,800
Coaching for Parents Certification Jai Institute for Parenting
  • 7 hours of study per week
  • Video classes every week and written assignments
  • Weekly call to the cohort
  • Weekly practice coaching call
7 month $4500
Conscious Parenting Method Certification Conscious Parenting Institute
  • 8-10 hours of studying per week
  • Weekly call for group coaching
  • 4 weeks of practical experience
  • Final written assessment
5 month $8500
Parenting Coach Certification Mindful Kids
  • 3 hours a day per week
  • Complete video lessons
  • An internship that is practical and involves two sets of parents
  • 10 page assignment
12 weeks EUR2,840 (approx $3030)
Parenting Coaching Certification Anu Family Services
  • Six hours a week
  • Weekly live virtual classes
  • Assignments for the week
  • Bi-weekly teacher mentoring
8 month $3500

Practical experience gained as a parent coach

In addition to obtaining the right certification or qualification to be an instructor of parenting, it's also helpful to gain practical experience as a coach for parents before you begin working with paid clients.

There's an array of methods to gain expertise - here's couple of suggestions:

  • Find a practical certification: Some parenting coach certifications offer the opportunity to work in a real-world setting as part of the course, providing you with the chance to gain hands-on knowledge prior to launching the business of a parent coach. This can be really beneficial particularly if you've no prior experience in coaching, counseling or a similar area.
  • Have a chat with friends: If you're just beginning your journey as a parenting coach, your initial clients are likely to be family and friends. Make sure you are clear about your degree of expertise and the fact that you're hoping to test your coaching them, so they know what they're in for before you even begin.
  • Participate in an organization's volunteer program It is an effective way to gain real-world experience as a parent coach prior to working with paid clients. A reputable organization might provide advice and training on-the-job, which will allow you to gain experiences as you progress.

4 tips to build your parenting coach business

Getting education and experience as a parenting coach is just the start, when you are looking to master how to become a parenting coach as well, you must know how to build your own business and market your service. Here are 4 tips to aid you.

Find your target audience

The initial step in creating a profitable business is knowing whom your ideal customer is.

It's tempting to think "my primary target market is my parents, obviously". It's true. However, if you're hoping to create a successful brand then you must be certain of the parents you want to work with and how you will help the parents.

As an instance, suppose you're working as a coaching coach for parents who are sleep deprived. You'll want to target new and expecting parents, not parents of teens, because these are the parents who are likely to be in need of and will require the services you offer.

To help you find the right audience for your project, consider these questions:

  • My ideal client?
  • What are the issues they're experiencing?
  • What are their most important requirements and wants?
  • Which demographics are they? E.g. age range, location, income level
  • What is their attitude and values?
  • What are they looking for?

Pick a model for your business

The process of establishing your company as a parenting coach will also require you to decide what you'll offer to customers - which includes the type of business model you want to use.

The majority of parenting coaches begin by with private sessions of coaching to clients. As an example, a parent coach could charge a set cost for an online 60-minute coach session for parents.

However, while it's the easiest way to begin your business as a parenting coach, it's not the only way to earn money as a coach for parents. It's also not the least expensive option. Why? because when working one-on-one with clients there's a limit to the number of parents you're able to assist and the amount you can earn from coaching.

Here are 3 other business models to consider instead:

  • Group coaching A lot of parents are struggling with the same issues, so group coaching is a hugely beneficial method for coaching parents, giving an opportunity to support many parents as well as introduce an element of socialization in your coaching service too.

There's no right or wrong approach to offering your coaching services for parents and you'll always can add other products or services as you go. For example, when you've built your reputation as a parenting coach, you could add a membership product for a fresh revenue stream for your company.

Make your connections as coach

Beginning a parenting business will be much easier when you have a circle of contacts. The majority of businesses for parenting coaches operate on word-of-mouth advertising and referrals, but there are a myriad of strategies that can be used to improve your brand awareness and get your message to the right people.

Here are a few methods to try:

Network of parenting experts

Connect with other professionals in your niche to grow your parent coaching business - including educators, counselors and trainers, experts from the industry, and others.

You are able to create your network in person as well as online. This includes:

  • Industries events
  • Conferences
  • Webinars
  • Social media

Don't be afraid to reach out and say hi - many people are eager to get in touch with you, it's just a matter of introducing yourself and establishing a dialogue.

Collaboration with brands relevant to your needs

If you're coaching online, you can cast your net wider and focus on increasing your connections through partnerships with other companies. Not only does this give you access to a wide range of interesting people in your area of expertise, it will also help you generate new leads for your business.

Here are some ideas for collaborations:

  • Podcast guests: Look for podcasts that fit your field and talk to producers or hosts to inquire if you can be invited to join them. Make sure you show your value to the table - including your expertise, experience and passions.
  • Articles and blogs written by guest bloggers: You can find websites and blogs that have your target audience and offer the possibility of writing a guest blog in order to demonstrate your credibility and create more awareness for your brand.
  • Social media takeovers If you're seeking to expand your social media following idea, you could consider hosting a media takeover with a relevant company, influential person, or fellow parenting coach. This can be a fun method to increase your reach and win more followers in the process.

Utilize your current network

Don't undervalue the value of your connections with existing as well as past customers to step up your company - stay contact and keep these relationships in order to create more leads down the line.

After you've grown an established clientele and have a loyal customer base, it's possible to request testimonials and reviews to make use of as social proof on your site and on social media to build confidence with potential clients. when they are able to read about the achievements of previous customers and are more inclined to decide to try your services for themselves.

Get clear on your goal

The key to successfully branding your business - whether it's an individual business or an organization with global reach is being clear about the mission of your brand.

Your mission statement for your brand communicates your purpose, objectives, and what you hope to achieve as a parenting coach.

  • What would you like to help parents with?
  • Why are you taking on the job you're currently doing?
  • What do you want to achieve?

If you are able to communicate a clear message and the right set of values or motives, you can speak directly to your target audience online. No matter what you do it is possible to always refer back to this core message in your marketing.

Here's an example of HTML0:

Crystal Haitsma's parenting coach company is based around the simple idea of "Helping you parent calm, confident kids that you love to be around".

Four examples of effective coaching for parents

Ready to be inspired on your quest to be a parent coach? Take a look at these four examples of parenting coaches online who built their businesses out of beginning to finish.

          Excellent Inside

Psychotherapist Dr. Becky Kennedy built a parent coaching company that sells digital products which include best-selling books podcast and online courses. Her brand Good Inside offers membership subscriptions to parents with a range of parenting courses and classes that cover everything from potty training to tackling problematic behaviors.

          Michelle Gambs

In the past 20 years of coaching parents as a psychotherapist, parent coach and psychotherapist Michelle Gambs wrote a book "Stay Away from Option D' to help parents give themselves permission to not always be flawless. She then turned her expertise into an online podcast, YouTube channel and 4-week course for parents. Her philosophy? "I have never claimed it would be simple, I said only that it could be worthwhile." ."

          Parent Hope Project

The Parent Hope Project is a social enterprise that was created for parents with the aim of helping them develop confidence and gain self-awareness to better assist their children's mental health and overall wellbeing. The project was created by Dr. Jenny Brown, the Parent Hope Project is a website that offers coaching for parents, along with professional-level classes for those looking to learn how to become an instructor for parents themselves.

          Consciousness Academy

Writer and coach Rhonda Victoor helps parents learn to be conscious, mindful parents and continue to grow as individuals. This includes lessons in how to foster curiosity, how to deal with advice from other people, and how to cultivate presence as parent. Additionally, she is a professional speaker and leadership as well as a communications coach.

Are you ready to discover the steps to becoming parenting coach?

It's now easier than ever to become a parent coach and start your own coaching business for parents. From coaching online to memberships and digital products, there's a whole range of options to make profits from your skills and assist more parents.

If you're eager to start, try for free to see how you can use it.