Easy creative tips

How do I Make an Video Podcast | YouTube Podcasting 101

Jul 28, 2022

It's becoming increasingly difficult to come across a company who hasn't tried a form of podcasting. Podcasts can be a fantastic way to engage your audience and drive traffic to your site. However, they often fizzle out of practice because of a lack of time or resources.

If everything you require to start a podcast is in front of you, however, producing your own podcast is much easier.

According to Edison Research, total podcast listeners grew 37.5 percent from 2017 until 2020 and is expected to continue growing during the next 10 years. Listeners to podcasts aren't just the one factor that is growing. The sheer amount of podcast episodes on the market has grown exponentially over the last few years, with up to 43 million episodes being available on various platforms in January 20, 2021. In the event that you are considering starting their own podcast new podcast, the initial step must be to figure out how they can make a mark in the audience.

One easy way to achieve this is to use a video podcast to accompany your audio podcast. With only 17% of podcasters preferring to make videos in addition to their audio, creating an interactive, visually appealing video podcast is a fast track to gaining the attention of your listenership.

Let's get started.

What is a video podcast?

There are lots of variations of video podcasts are an ordinary podcast, with the medium being video rather than audio. Podcasts that are video can be broadcast either recorded or live, and can be as simple as an "fly up on the wall" video from the recording process or employ greater visual elements, such as animated stories or storyboards.

Video vs audio podcast Advantages and drawbacks

When comparing audio and video podcasts, it's important to consider a range of variables such as the purpose of your podcast and preferred platform. Audio podcasts and video podcasts each offer their own unique advantages and drawbacks.

One of the major benefits of an audio podcast is the convenience it offers for listeners. Audio podcast listeners are able to access them at any time and even listen during other pursuits like tackling their journey or going to the exercise routine. Video podcasts require users to fully engage with the content and are therefore less popular relative to audio. With that being said, sometimes the barrier to entry works for you -- viewers are inherently higher-engaged than audio listeners, because of the attention required in order to enjoy the content. That's why videos ensure that the attention of everyone will be focused on your site!

It is true that the process of making a video may be a little daunting to a newcomer however, once you've got the appropriate equipment and software, the process is quite simple.

Video podcast software

Video podcast equipment

It is feasible to produce a full video-based podcast on your computer but there are other components of video podcast equipment that can elevate your content to a new level. We have put together the video-related equipment checklist to help assist you in your preparation.

Video podcast equipment checklist:

  • High-definition camera or several camerasA lot of podcasts utilize a multi-cam method to record their videos typically to capture multiple angles of an interview occurring inside the studio. Although it's not by any necessity necessary to have multiple cameras, it can provide a fascinating visual experience to the viewers.
  • External microphone-- At the conclusion of the day perhaps the most crucial element of any podcast is the sound. For the best audio quality and clearest, crispest audio quality using extra microphones is highly suggested. External microphones are relatively simple to set up and improve the enjoyment of your listeners.

Different types of video podcasts (and some great examples)

Interview with 'In-Studio'

A video podcast that is an "in-studio" interview takes place inside an isolated room that is shared by two or more people. The studio that hosts the interview might be a professional production studio or, in most cases, a 'DIY' home studio.

Below, we'll see the way in which they utilized the in-studio audio podcast to engage the audience in their own production of content.

Talking heads

One of the most well-known kinds of video podcasts especially with the increasing reliance on digital communication, is the 'remote interview'. Remote interviews involve hosts of podcasts (or hosts) conducting interviews with guests using video conference software. This kind of interview is useful when podcasts hosts as well as guests reside across different areas, as it enables a conversation to occur from the privacy of each participant's home. As the world has gone increasingly remote, these forms of podcasts have become increasingly prevalent. Podcasts that are remote, providing hosts with the ability to speak to those they would have otherwise not be able to communicate with they have been an absolute pleasure to watch blossom over the past couple of years.

Static image

Video podcasts that feature just a static image are the least popular of available choices. They are typically a simple recording of a podcast that is played over an image that is the only or a single animated image which often features the logo of the company or podcast in question. Although static video podcasts could help you to reach out to new audiences (on Youtube, , and other video platforms) but they do not encourage engagement or attention like the alternative options listed. However, they are a good entry point into the world of storytelling through visuals.

Footage + audio

The type of podcast that is video features spoken word that is overlayed on visual images, be it animated or live. Most often, they feature an image of the topic being debated between the participants, including stock footage and animated clips.

Above, we observe how the StoryCorps podcast makes use of animated video to illustrate a podcast host's conversation with the father of her host.

Internal video podcast

Example of an internal video podcast from

Internal video podcasts are a lot like talk shows for a large corporate audience. Think: accounts management teams, sales teams, customer support teams, etc. For example, 's Technical Proof, HTML1is the weekly show hosted by sales engineers that talks about product releases technological implementations, as well as tools to assist clients.

Internal video podcasts provide an effective way of connecting to teams via a private and safe channel. So if you're looking for innovative ways to communicate the knowledge of your team, interact with remote members, or to help create communities and strengthen your business the culture, an internal podcast might be a great option for your staff.

How to create the perfect video podcast: a step-by-step guide

The steps involved in how to make a video podcast is fairly simple after you've got your video podcast equipment, software, and other equipment in place. In this article, we will outline how to set up your brand new video-based podcast up and running.

1. Decide the type of video podcast you want to create.

Selecting the type of format the video to be in boils down to what you are hoping to achieve and what audience you wish to reach. It is comforting, however, that whichever you choose, it is fairly easy to transition to a new form of podcast at any date.

2. Make or film the footage you'd like to share.

3. Edit the video and create a unique thumbnail.

4. Send us your videos.

Uploading your content onto a host platform is the final step to getting your video podcast up and running on the internet however it is just the beginning of the process in terms of sharing and promoting your material.

5. Share and promote your videos.

Successful video creators know that the path to success in the digital world doesn't end with upload. To increase the reach of your video podcast, content creators must utilize social media for amplification across a variety of platforms. allows for users to seamlessly upload their content to different social media sites and even include the free template for creating videos for announcing a brand new episode! Check it out below:

Ready to level up? Take your video podcast live

Lights, camera, podcast!

For those who have been thinking of creating your own podcast What's stopping you? If you have the right tools, knowledge and an area you are passionate about, creating an incredible video podcast is definitely within your reach.