How come my email notifications are being sent to Spam? (9 Possible Causes)

In this post, we'll talk about the reason emails get buried in mailers and the strategies you can use to combat it.

This is a huge amount of terrain to be covered. We'll dive right in!

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What is the reason that spam is a problem for Email Marketers

Estimates indicate that as many as 60 billion20 20% of your emails are never delivered into the recipients' inboxes, preventing the message from reaching your intended people.

Why Are My Emails Going to Spam? (9 possible reasons)

We'll look through several of the most popular scenarios, and explore how you can ensure that the messages you send out are placed in the inboxes of users' emails.

1. The recipients of your email have marked them as Spam

The most basic reason for your email to end up being discarded as spam is because the people who get them have put them there.

It is possible that they have not remembered why they signed up to your mailing list in the first place or maybe they did something incorrectly.

If enough of your messages get flagged by users, it could trigger spam filters to mark your address as spam and begin sending mail in a sequence to junk mail.

If the email goes out it's all you have to do to keep someone from marking your emails as spam.

The best thing to do need to ensure is that your email content is high-quality and also follow other guidelines to ensure that you don't get thought of as spam by other people. This can minimize the chance that someone will decide to flag your emails as spam. We'll cover some of these strategies in the next sections.

2. Your Website isn't Following HTML Good Practices

Though text-only email messages are relatively straightforward, they could not be an option for some businesses like retailers on the web because they may result in lower levels of engagement they are compared with emails that have branding, images, and other HTML components.

These are HTML top practices in email, in accordance with the Mailchimp.:

• Make sure to keep the maximum size of your message within 600-800 pixels. It's important to ensure your mail is large enough for readers to be able to easily read it and also perform properly in the preview panes.
• Consider that all images are likely to be rejected by email programs and that users will not be able to see important information when they are embedded within media elements.

It's a good idea to make the bulk of your emails' content by using text as well as restricting the amount of HTML which you include. Logos of your company and maybe some pops of color could be a big boost to engagement but without being excessive.

3. Your Subject Lines are Misleading or may contain Spam Triggers

The subject line is typically the first impression that a person gets of the email you send, so they must grab the attention of readers and entice the reader to read the message. Also, they must be truthful. The use of false subject line is not simply bad manners, but they are prohibited under the Can-SPAM Act.

Nearly half of those who have received emails say they feel deceived or manipulated to click on an email on the content of its subject headline, according to Litmus. It is an easy way for your emails to be thrown to the trash or junk mail folder. This could make certain subscribers unsubscribe.

What does a misleading subject line look as? Here are some instances of subject line omissions:

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• If you're a FW RE, you should use. Avoid starting your topics making use of "RE" unless you're responding to an problem. This is a simple trick, and an easy way to get the right to unsubscribe. Similarly, employing "FW" will make one believe they are familiar with the subject (the purpose of lying).
• Personal messages and leading questions. Subjects like "Did I drop my phone off at your place?" or "Did you have any information about the person?" can make readers think they're not familiar with the person behind the message.
• Incredible claims. Some subject lines could not necessarily be a total falsehood, but they're nonetheless a bit too extravagant. The general rule is to ensure that your subject line is in line with what you intend to convey in the email.

The question is the subject lines that you must be aware of, but you should still be able to get recipients to take the time to read your emails. Hubspot offers great suggestions for writing headlines that are compelling:

• Begin by using actions verbs.
• Make sure you convey an importance and urgency (but remember, be careful not to get caught up in the buzz).
• Pose an interesting or compelling topic.

Not least of all, Whatever your content's subject matter ends to be, ensure that your material is in line with the promises it makes. If not, you could harm your credibility.

4. You aren't authorized by your recipients

While this isn't necessarily required within the U.S. It's a good procedure to use. It's commonplace to receive lots of emails these days,and if messages suddenly start appearing within the email inbox of a person , even though they didn't ask for the messages, there's a good possibility that they'll be flagged for spam.

5. Your Content triggers Spam Filters

Spam filters look for specific words (or the combination of them). If an email receives enough clicks , or contains these words, in addition to one of the other things that are listed, it may end up in Spam folders. Keywords for Spam triggers can include:

• "Free"
• "Lowest price"
• "Additional income"
• "Easy money"
• "No cost"
• Exclamation marks in a variety of forms, or dollar signs within the same row
• Words that do not have spaces or punctuation
• Words written in ALL CAPS

They're phrases specifically targeted towards sales or that clearly intend to pass through the filters that stop the spam (such as those with additional spaces). Even though using only a few of these phrases isn't the best option for your emails, using too many of these can be.

Of course there are some words that are hard to stay clear of, especially if you're emailing financial or business emails. To avoid this issue try using a diverse language and try to think of a different ways you talk about what that you are sending.

It's crucial to stay away from pushing or "salesy" words and to make sure you're adhering to the best practices that have been proven to work to write email messages, which we're discussing here.

6. It's not necessary to include an unsubscribe Link

The laws like CAN-SPAM that are in place within the U.S. clearly state that your emails should offer a straightforward method to opt-out. Additionally, should someone click on the unsubscribe link it is your responsibility to answer this request within 10 days. However, you cannot force the user to jump over any obstacle.

Even though this could appear as if it's not beneficial (why would you want to offer people the option to choose not to? ) It could actually result in the opposite, provided that your content is solid. The ease of allowing people to be removed from the list of your subscribers suggests that your business is trustworthy.

On the other hand not being as thorough or not offering the ability to unsubscribe could be disappointing users. It can also result in negative press coverage for the publication (word is quickly spread online) in general, and cause people to feel uncomfortable.

7. The 'From' information you provided is incorrect or Incorrect

If your contact form are getting blocked by the spam filters, the fix is usually pretty simple. It's important to make sure that the 'From' field within your forms settings includes the administrator email address of your website, not your email address entered on the form. If your contact form send you email messages, make sure to use addresses that differ between 'From' as well as 'To' are different.

8. You Haven't Set Up Email for Authentication

There are many types of email authentication available in the marketplace, with the most popular ones comprising DomainKey Identity Mail (DKIM), Sender Policy Framework (SPF) and DMARC.

DKIM provides the encryption key, as well as a digital signature that can verify the authenticity of the authenticity of an email. SPF can be used for checking the address of an email is in compliance with an approved list of IP addresses. DMARC is a bit different as it needs all the two alternatives to be enabled and lets the sender know that their messages are protected through DKIM and SPF.

9. There are just too many attachments that you can forward.

Summary

There are many reasons that your emails could end up being tossed in spam folders. It could be because of a bad content or words that trigger spam filters. No matter the cause is, you must resolve the problem to improve the return on investment as well as ensure a positive reputation for your audience.

Do you have any questions concerning the email marketing best methods discussed previously? Comment in the in the section below!

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