How can you reuse your video content in 6 easy ways
Are you in need of fresh content? Here are 6 ways to reuse video content in order to gain more bang for your buck and get more interaction in each video.
Script-writing, pre-production, filming, editing . . .
If you're an author of videos You know that top-quality efficient videos require an enormous amount of time and effort for creation.
In this post this article, we'll go over 6 strategies to reuse your videos in order to gain the most value and get more interaction out of every video you produce.
How to repurpose videos in 6 ways
1. Create shorter video clips for social media
One simple way to repurpose the content you have created is to make shorter "snackable" video clips that you can share on your social media accounts.
Social media is the second most frequently used source of distribution for video marketing content. Since watching videos is one of the main activities people do across social media channels , it's a great method to put your video content seen by an even larger audience.
It is possible to reuse video clips on social media using two methods:
They can stand alone as small-sized video clips for social
These clips could be used as teasers for your longer videos. You can then include an URL to the complete video to the caption.
The latter lets you hook viewers by presenting a short clip, then entice users to click to finish the video.
For instance, Trello shared a shortened version of the video that shows an interesting use-case for its product. The posting on Instagram serves as an advertisement to draw attention to the video, and the caption tells users to follow the Trello bio link for the complete video.
No matter if you are using clips for teasers or not short video clips work better on social networks than lengthy ones. If people browse through their feeds on social media, they do not take much of time to engage with every piece of content they see beyond a quick click, like, or share.
Here are the ideal lengths of videos for different websites for social networking:
Facebook permits videos that are up to the length of 240 minutes, however the ideal length is about one minute .
Instagram's time limit of the 60-second limit (unless you're on IGTV that allows the use of up to 10 minutes for video).
Twitter offers a video length limit of two minutes and 20 seconds, however the site recommends to keep videos between 6 and 15 seconds.
And that's some sound guidance. 60% of users will watch a video through when it's shorter than 60 seconds.
The length of the video isn't all that important. It is important to ensure that videos contain subtitles- not only is it an ideal practice to make them accessible however, 92 percent of users on mobile play videos with sound off.
To make the most from your videos You can convert your videos into animated GIFs to be used in your social media post.
This is why GIPHY One of the most well-known GIF databases, has about 700 million daily users - even though GIFs exist since 1987. .
Salesforce shared the GIF from the "Leading Through Change" video series to promote the series on Twitter :
This GIF showcases Salesforce's followership with more than 516,000 followers, an example of what we can expect from Leading Through Change. Leaping Through Change series. It's far more engaging than a typical screenshot or plain words.
Cutting your videos into short clips for social media works well , however you can also expand on your videos to elevate your content to the next level. It's time you can make the most out of your video content by packaging your videos into an online class.
2. Package related video content into an online course
If you've got a lot of video clips on the same subject, you can combine them into an online course. Online courses are a great opportunity to impart your knowledge.
One of the most time-consuming parts of creating an online course is planning, filming and editing video content. If you already have videos that cover the same subjects like, for instance, the series of instructional videos that are relevant to your field and a large portion of this work is done.
Online courses usually have one or both of these two kinds of video:
Screen recording The recording of your computer screen going through a slideshow. It can also show your students how to do some thing, using a tutorial.
Talking head video: A recording of you (and interview subjects, should you've got them) speaking to the camera.
To witness both in action you can check out this: Mackenzie Child makes use of screen recording and talk head-on videos for his online course Design for Developers.
Videos alone may not be enough to make an online course worth your audience's money -- especially if all of the videos can be found in other places. Make your course more valuable by including one-on-one coaching calls and additional downloads.
The downloads you receive for your online course may contain:
Checklists
Worksheets
"How to" guide
Cheatsheets
Flowcharts
Templates
The scripts
Another useful tool that can aid your students to succeed
You can also create a free account and get started on your online course now.
Online courses are among our top strategies to reuse your content on video, but they're not the only option.
If you're running a blog or you're looking to start one -- you can convert your video posts into written content that can ensure that search engines are drawn to your site. Learn more about how to do this.
3. Convert video content into blog posts for SEO.
A few content marketers may debate written content until the cows return. Video content is more recent and thrilling. Blogs are classic and timeless.
However, blog posts and videos serve different functions. Videos are great for grabbing the attention of viewers and showcasing products and procedures blogs can aid in driving organic traffic to your website.
Organic search -- mostly used on Google is responsible 53% of all traffic to websites. 53% of web traffic .
and the top five results from every Google search are responsible for 67.6 percent of the clicks .
SEO, or search engine optimization is how you get your website in one of the sought-after five top spots. When you turn videos into SEO-optimized blog posts, it is possible to bring more visitors to your site without creating blog content from the ground up.
Amanda Nielsen of New Breed Marketing explained to Databox , "You can reap a wealth of SEO benefits through transcribing video. If you've got bandwidth, you can write a transcription and a blog post to promote your video."
When it comes to blog posts, length matters. An analysis by Orbit Media found that more than half of the bloggers that report "strong performance" compose posts that are longer than 2000 words. A transcript can be the best chance to increase the number of words.
The video can be transcribed videos using an on-demand service like REV or an automated transcription program such as Sonix .
When you are editing your text, you can add additional resources and statistics. Those nitty-gritty details might not be engaging in video content, but help flesh out a document and provide the most value to your readers.
(For example, consider how many statistics and resources that we've included in this blog article. Could they have been used in a film? It's not possible, it would be boring, but for written material, they provide credibility.)
Moz is a master of repurposing their videos into blog posts with their Whiteboard Friday series of videos .
The blog's post "Using the Flowchart Method of Finding out if a Ranking Drop is occurring" places among the top 100 on over 130 keywords -- something rarely achieved by video alone. Plus, over two thousand websites link to that blog post, which boosts Moz's SEO overall.
To optimize your blog post to be SEO-friendly, search for the most popular terms related to the video subject. The keywords you choose should include words that you would like your blog post to rank for and phrases which your audience is likely to use to find answers and information in your field.
And lastly Don't forget about the images. Blog posts should not be interminable paragraphs of text. Different visual content formats can improve your blog's performance :
Include your video in the beginning or the end of your blog article to increase the efficiency. It is also possible to use GIFs taken from your video to create illustrations in your blog post.
If your video covers more than you can fit in an article the next step will be right up your alley. Enter ebooks and guides.
4. Make use of video content within guides, ebooks, and other digital downloads
If you have a high-performing webinar recording, a how-to video that will make your YouTube tracker metrics reach the heavens, or another super in-depth video, you could repurpose it into ebooks or guides.
Guides and ebooks are one of the most effective written content formats :
If you want to convert the video you recorded into an eBook, take these steps:
Transcribe your video with a service like REV .
Separate your transcription into sections or chapters.
Make sure that your transcript is edited so it flows easily (like in an ebook).
Create your book using the help of a program like Reedsy .
Publish your ebook as a digital item or lead magnet.
The ebook can be sold through your website, or you can utilize it as an lead magnet.
Coach for business mindset Becky Mollenkamp offers a downloadable workbook for her main magnet
Becky's workbook gives her audience an insight into the valuable resources and expertise she offers through her coaching. Think of it as a brief glimpse of her services and just enough to whet the appetite.
Furthermore, it provides the customer with value and makes them want more. Two indicators of a good lead magnet.
Joanna Wiebe's Copyhackers uses "Where Stellar Messages Are Coming From -- her very first, and her most well-known ebook, purchased by over 10,000 businesses -- as an incentive to sign up for leads.
Readers can take her strategies and enact them in their own advertising, or work directly with Joanna or Copy Hackers as a client. As a lead magnet, the ebook shows prospective clients of Joanna that she doesn't just talk about the art of conversion copywriting, but does the same.
Naturally, eBooks require the time to develop, even if they're not created at the beginning. They also aren't nearly as shareable as visual media. The next method for repurposing video content solves the two issues.
5. Make infographics for showcasing data and processes
Infographics are another great kind of snackable content particularly when showing data in an engaging method or even explaining an intricate process. If your video covers a tricky how-to or a whole bunch of data, give it a second life in the form of an infographic.
Infographics are nearly 30 times more than likely to read than articles. People who follow directions that include images and text are 323% more successful over those who follow directions with no illustrations :
Plus, 40% of marketers said that original graphics (like infographics) aid them in achieving their marketing goals in 2019.
Tools such as Venngage and Canva make it simple to design infographics even if you've never used Photoshop or you're a newbie to graphic design.
In addition Cropped infographics are great social media content. Cut your infographics in order to display onto social media sites as distinct images.
It is possible to crop your images within Venngage It has templates for each social media site under the sun including LinkedIn through Snapchat.
Just like the teaser video clips that we have previously discussed the mini-infographics could be taken on their own or as an introduction to the infographic in its entirety.
All in all, infographics are an easy and concise way to get your key ideas across -- as this one.
We'll now move from visual to audio using our last method of repurposing content.
6. Transform audio from your videos into audio that you can use as a podcast
Already polished, edited audio material within your video. Transform it into an audio file, then modify it to podcast format. And voila now you've got the podcast episode. (More about the "how" in the next minute.)
Podcasts are a great option to connect to a larger public. After all, they're among the most requested content formats:
More than 23.9 million people enjoy podcasts on their smartphones.
51 A majority of people has listened to an audio podcast.
59 Percent of people who listen to podcasts spend more time listening to podcasts than on social media.
In addition, unlike video, podcasts don't demand all listeners' focus. They're an ideal multitasker's dream :
59% of listeners tune in to podcasts while doing housework
52% are able to listen when driving
50% listen when cooking or baking.
Podcasts are particularly useful for interviews with other expert in your niche. If the guest you interview shares the podcast with their followers the podcast opens up to a whole new audience.
Here's how to turn your YouTube video into a podcast episode:
1. Convert your video to an audio file. Use a tool like Kapwing and Audio Converter to convert your video into an MP3. Upload your video file, choose MP3 as your conversion type to save the newly converted MP3 file on your personal computer.
2. Make your podcast audio editable: Without the visual cues from your video certain portions of your podcast might not make sense to listeners. Audio editing programs like Audacity allows you to cut certain portions of your audio, add an intro and outro and much more.
3. Upload your podcast to an app for podcasts or directly to your website: Upload the finished podcast file to a podcasting host or directly to your site.
(Apple Podcasts, iTunes, and Spotify aren't able to provide your podcast's audio file In order to have your podcast listed on those applications, you must connect it to a broadcasting host -- like Transistor.fm -- that will then create the RSS feed for your podcast.
To list your podcast on Apple Podcasts, iTunes, or Spotify You must send your RSS feed's URL to them. they must approve your submission.)
4. Promoting your podcast: Post new podcast episodes on social media platforms, on your email database, as well as through other marketing channels. If you have guests, ask them to share with their audiences too.
It's hard not to be awed by a win-win like that.
Get more out of your video content
Video content can expand your audience beyond viewers to learners, readers, as well as listeners. When you repurpose your videos, you can access new viewers on new platforms without having to create each video from the ground up.
Here's how:
Create shorter video clips for social media. Teasers are an excellent strategy to get people's interest and bring them to your site.
Include related videos into your online class. Include live coaching as well as downloadable content to make your course better for your learners.
Turn video content into blog posts to reap SEO benefits. Make your blog posts optimized to rank well and include lots of images.
Utilize video content for ebooks, guides, or other digital downloads. Videos that are long, particularly if they're explanation videos, are great for long-form material which you can market or use as a lead-generating tool.
Make audio recordings from your videos into episodes of podcast. If you have guests on the show request for them to share the interview with their fans in order to get more listeners.
Repurposing your video content can take some time, especially if you opt for a strategy that is high yield like an ebook or infographic. However, you'll reap more of the video content you create without having to think of a new approach.
Your budget and your schedule will thank you.