How Asha Downes began her company of natural hair coaches that is founded on studies and self-acceptance

Discover the ways Asha Downes turned her own hair experiences into a professional training and coaching company that's founded on the fundamentals of unconditional love for self and research, along with scientific research.

At a very young age, Asha Downes dreamed of having hair that was long. Hairdressers were her profession. She enjoyed spending time with her friends and playing with hairstyles with different styles. However, she was constantly told that it was difficult to trim her hair which was textured with Afros at the length she desired.

The world had been transformed when Asha had reached the close of her teenage years. As she browsed YouTube she came across another YouTuber sporting exactly the same hairstyle with naturally long hair. Although everyone said it wouldn't happen, hairstyle of this creator's was healthy and well-groomed. Asha recognized that if her creator had the ability to do this, she was able to do it as well.

At present, Asha runs Naturally High Hair, a company that helps women grow hair naturally, by offering personalized coaching and informative workshops . She was the recipient of the 2022 Fall Creator Fellowship, and we were amazed by her exceptional, thorough method of caring for customers. She's also seeking the highest degree of accreditation in Trichology to further expand her understanding of the area she is specialized in.

That's how Asha transformed her love of hair into a training and educational business that's changing the look of women's hair as well and their lives in a positive way.

A businessman motivated by passion, who has the potential to be an authentic business through the authenticity of its business.

When Asha began her research into healthy hair and ways to care for it, she wasn't the only one. Many women around all over the world were sharing their experiences with natural hair. A woman is able to recall "This was long before YouTube became the internet's commercial platform that we use in the present, and YouTube users posted tips for recipe, stories, and triumphs."

"It was an eye opener to notice the number of Black women, all of them discussing exactly the same issue even though they're at different locations. All are experiencing it and it has been given the name"The naturally-haired woman movement."

In the moment that Asha had decided to record her experience in public and to share her tale to the earth, she realized that she was drawn to YouTube as it was where a lot of creators from the region were spending their time. "I was eager to join in the club," she explains. "I was unsure of what I was going to do. I was looking forward to being part of the team. to."

The channel Asha has documented the entire process she went through in her attempt to understand her hair and preserve it. has always been blessed with. It was a difficult task due to the fact that Asha was so intent on sharing the real her. People who watched her channel were fascinated. And as time passed, her YouTube channel and her Instagram account are increasing.

"While I was recording my trip at the beginning, I was not paying any attention to the scenery or watching the people," she says. "It gave me the opportunity to tell my story through my hair. The hairstyle was popular with many people, and soon they began to follow."

The following of Asha's media accounts was growing as did her writing, she became more organized and came up with ways to provide her followers with the latest facts.

At the same time, Asha was working full-time and lived in different nations across Europe. Asha was looking into jobs related to hair for large firms, but she was unsure whether they would be a good for her.

Asha was a filmmaker just to record her experience of her personal life. The videos she created with her warm, easy style , were well-liked by viewers, and she realized she could make an effect. Monetization was intended for her to be able to channel money back into the people viewers and improve her skills. She believed that her passion work would transform from an enjoyable leisure activity into an opportunity for business If she kept her attention. The end result was well.

Asha was constantly moving around, traveling to the Caribbean during the outbreak that brought down people all over the world to shut down the world. There was no where to stay, or an abundance of free time. This might be an indication to take action.

"There was no chance that allowed me to pursue the things I had always wanted to do with my passion. In jail but I could be myself that I determined to make my own choices."

Then Asha started to start with her job.

Easy and quick, it's a powerful launch

Asha had initially planned to offer products for treating hair physically, however she was consulted by an expert who looked at her huge online presence and suggested she provide consultations on a personal basis instead. The suggestion, coupled with the difficulty of finding things in the midst of a crisis, led Asha to begin an internet-based journey.

The first item she presented was a one-on-one consultation on developing a plan. The response was not clear from the clients. This is why she developed a straightforward method of launching. She created a Typeform application, and later sent the URL to Instagram and included an overview of the type of training she provides.

"I shared the things I was doing and then offered people encouragement to participate," she shares. "I have received over 200 requests. The applicants were simply applying to coach me, so they were not required to pay however, they provided me with their email addresses. We also discussed their issues with hair. Then, I reached out to those who applied with a link for the guide."

It's an excellent chance to try your ideas without having to make any initial investment. Asha put her idea in an internet-based marketplace which was easily available, then she analyzed the extent of attention it received by her intended customers.

Utilizing the apps the applications helped her to understand the needs of her readers by expressing their views in their own terms, and grew her number of people who subscribed to her newsletter. People who believed that they would be the most suitable fit for them could be her first customers as she showed that her plan was feasible prior to the funds and time needed for a huge launch.

Asha started meeting with clients. But she quickly realized that the demands of their customers went further that of simply suggesting hair care products or creating custom hair regimens.

"I have realized the importance of my job than just picking items or patterns. It's time get our minds right."

"There's an unspoken linkage which runs through self-acceptance as well as allowing your hair to be to look well-groomed and length the very first time. Hair that you have could be saved before it is taken off. This is a dying fibre. Hair will never regenerate, so no matter what you do to it your hair's memory will affect the lifespan of your hair."

As a result, Asha shifted to a more holistic approach that is focused on accepting hair and hairstyles as well as self-love .

"One fundamental principle in my system to train is total care. If you're comfortable in your hairstyle, you'll need be willing to accept it. The key is to be at ease and relaxed to appear in a particular style. It is linked to self-acceptance , which is delicate and radical as well as taking care of the hair you have to encourage the growth."

Being able to hear the clients she coaches is an excellent way to Asha expand the scope of her coaching program as well as define the structure for her overall business. As she continued to work with clients Asha realized that one-off coaching could be beneficial for those who have developed the best relationship with their hair. However, it wasn't for those who wanted to take on more responsibility.

It inspired her to design the entire programme of coaching dubbed Longer Lengths(tm) that provides an ongoing service of support over more time and helps clients build healthy hair mental models and practices.

Nowadays more Lengths(tm) is her most popular coaching offer and is the main method she utilizes to coach clients on a one-to-one basis. For clients who are at any level of hair growth, Asha is also able to provide clients with a 90-minute course on Hair Growth Crash course. .

Asha sells her online crash course on demand as a product that allows participants to easily win any time, and she is also able to accept large batches of Long Lengths(tm) clients once or twice a year.

A carefully planned mix of programs is the ideal choice for those that offer training. Self-serve products are more affordable and expandable. They give customers the chance to talk about your business prior to making an important purchase. The high-end 1:1 option is ideal for clients seeking more personal interaction with your company. By using both of these choices, you can reach an even larger portion of your target audience.

In the following installment we'll examine Asha's strategies for Asha to overcome challenges while building a company relaxed with the excitement of their work and client demands.

Advice from Asha to break free of your own blockages

Every company is capable of being faced with its own particular set of challenges, Asha has learned to tackle the issues head-on. What's her approach? Get help from experts in overcoming an imposter's problem. And finally, you should focus on the specialness that you have.

Giving back to others can save you time.

"I am aware that I do not understand all of it."

"I know that I'm not able to answer all your questions... talking to experts could help me sort out of the muck and spare me a lot of time. This is why I insist on this kind of information."

Do you require help for your business but don't have the knowledge to get it?

Make sure you have evidence to address this imposter-syndrome head on

Begin by keeping an optimistic record. "I keep a record of the positive things I've done," Asha elaborates. "I am able to keep track of all the things I've accomplished. After that, I start to train my brain to concentrate on what is beneficial that has happened within my own day-to-day life."

To create your own record of your efforts, it's necessary to create your own personal computer and a space where you will be able to store reviews with 5-star reviews as well as the messages from customers. When you're down or stressed, it's easy to open your folder and remember your accomplishments.

Another strategy is to become an authority in your field. According to Asha, "Another way to battle perceived perceptions of being an imposter is to be totally absorbed by what you're offering. I'm not afraid of being totally captivated by something in the sense that people find it strange. I've got a huge database about hair. I read a lot about hair, aswell doing research about hair."

Investigating your area and coming familiar with it can ease anxiety. It is possible to do this by conducting the research yourself or by testing the abilities you have, or with the help of higher-education abilities similar to the ones offered by Asha .

When she had a conversation with her accountable partner about their roles in the incident and they could see that the absence of information led to it being difficult to film at current time. The script wasn't fully written, and the goal was not clear. Once she had clarified her goals, she after which she re-viewed the film and made changes and adjustments. the anxiety associated with Imposter Syndrome dissipated.

After that, Asha asks herself, "How can I approach this project so that even if I'm feeling those emotions, it's no longer an issue for me? What made me decide to create this film? What do I want viewers to accomplish after viewing the movie? When I'm conscious, it's much easy for me to handle the emotional turmoil I'm feeling."

The Imposter's syndrome is an aspect that affects creators as well as creators. But it's not necessarily an issue. As per Asha the writer "The the most rewarding part of facing this issue is when you become a person who isn't prone to slipping in the fear."

Utilize the characteristics that make your brand stand out

Use the attributes that distinguish you as an innovative. Your unique skills or talent sets you apart from other people and draw more clients.

"Apply yourself to test this," Asha says. "And continue to apply yourself across a variety of fields, and demonstrate your uniqueness to the work that you're putting into it. For instance I also offer help with German as well as Spanish."

Asha is an academic with a background that gives her unique content based on research.

"Don't get too caught up in details of what others within your industry are doing. Develop your own strategy to stand out and keep improving the aspects that make your business stand out."

When you ask for help, having a conversation about imposter's disorder, and sharing your individual skills and characteristics and you'll be working towards developing a business that you're happy with .

"Follow your heart's dream. I'm very happy that I have created this program. This program is all about acceptance, understanding, empathy, hair science, technological study into the responsible use of cosmetics and diet and hair-styling along with general health. The program is a fusion of all these elements into one."

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