How Amy Lang Made $113,000 Helping Parents to teach Sexual Health
Amy Lang assumed that as a parent that she'd be able to know precisely what to talk about to her child.
In her job as a teacher of parenting and sexuality for over 17 years, she was accustomed to talking about sex everyday. She didn't know how uncomfortable -- and ignorant- she'd feel when she was asked to talk about sex and her child. "I felt embarrassed having 'the talk' with my son, and I'm an educator in sex," she says.
In search of ways to be a trusted source for her child and her family, she started doing studies. She relied on her experience in applied behavior science and began to learn more about how to talk to children about sex which is a topic, she feels, that is extremely important yet often underrated. "We are all aware that children must have physical, emotional and social health, but we do not speak about sexual health since it's considered taboo," she claims. "We have so little details about healthy sexuality as well as the sexual growth of children."
Through research her findings, she was able include additional tools in her toolbox and was inspired to continue helping parents and their children in this area -- this time, through online courses. In 2017, she developed her first course, Birds and Bees Solution Center for Parents. In the following year, she has launched another course called Preschoolers, Private Parts, and Playmates. "My belief is that knowledge can be empowering," explains Lang. "The more information you have, the more you'll be in a position to help your kids ."
Now, her online courses comprise 50percent of her overall earnings. Since launching her first course in the year 2017 her course has earned $113,000 of revenue. The most impressive thing about it? It's all based on her email list and her word-of mouth to sell them. "I didn't need to think very hard," she laughs.
"I'm earning money as I wash the dishes."
While her success increased naturally, she was intentional regarding the steps she took. These are just a few of them:
Skip ahead:
- She uses
- She creates an email database
- She leverages social media for marketing, not selling
- She creates a membership course
- She has created the bonus course
- She develops content through trial and error
- She determines the audience's needs and wants.
She is using HTML0.
Lang had been in her business for over a decade prior to launching the first course online. She's passionate about her instructing in person, and attends many live events but online courses seemed like a natural next step within her career.
In addition to access to more parents and folks who work with kids Additionally, she wanted everyone to have the option to take classes at their own home. talking about sexuality is uncomfortable for manypeople, and online courses offer students the privacy they need to learn.
She chose to host her courses on rather than other online learning platforms. "It was most welcoming, seemed the easiest and also cost-effective," she says.
She constructs an email database
When Lang began her online course Lang had built up a massive email list, which currently has more than 17,000 users.
How she created the majority of her list was simple; when instructing live classes she'd hand an QR code which led users to the newsletter sign-up page. Also, she would move an iPad throughout the room so that they could enter their email addresses manually. The way she did this was to request people's emails in the middle of her sessions, when her students were captivated and curious about learning more.
She continues to collect emails through live events and also through her website. In her navigation bar there's a link that says 'free tips.' Once people hit it the button, they're taken to a page where they can input the email of their choice to get an offer: Seven Tips to Have Amazing Birds & Bees Talks. This freebie comes via email, which will also direct people to the school she runs.
Even though she's got an extensive email list now, she reminds online course makers that this didn't happen in a flash. "I've been in this business for the past 17 years," she says. "That's 1000 people per year. This isn't something I'm new to. It takes a while to develop a winning course even if you do not have an extensive platform."
She leverages social media to market, not selling
Although she has a YouTube channel that has more than 800 users, an Instagram page with more than 4,000 followers as well as a Facebook community that has 10,000 members, as well as the Q&A type podcast she claims that her emails have the greatest level of conversion. In fact, she doesn't use her social media to sell her classes, she just uses her email list. "It's far more private when you receive an email. It just is," explains Lang. "Social media are primarily for marketing -- not for sales in my world ."
Even though Lang isn't dependent on social media for the sale of her classes however, she finds these platforms useful to market her courses. For ease of use, she shares the same content on all of her social media sites every week. She also schedules the content in advance. Every post has a call to action; she invites readers to sign up for her monthly newsletter, take an individual call with her in her witty name of a 'Quickie Consult' -- purchase an online course, or invite her to give a live class.
Though she doesn't have any community for her students to join however, she does create an environment of friendship via her social networks- especially by hosting a series called 'Help Another Parent. This the series Lang answers questions asked by parents, and invites the group to provide helpful and kind tips. "I have regular players who, for the most part, folks do a great job of giving advice to other parents," she says.
Lang advises course creators to tailor their content for social media to the needs of their target audience. Plus taking marketing into consideration in the right way is vital.
"Believe that what you're offering is helpful."
Apart from social media, and her mailing list her following has been growing organically via word-of-mouth. the majority of those who have gone to her in-person sessions or taken online classes spread the word to other teachers and parents.
She creates a membership course
She serves two primary audience: parents of children who are between 5 and 12 years old and professionals who are mostly early elementary school teachers.
Her course for parents, Birds & Bees Solution Center for Parents is offered as a membership site for $89 USD per year. It was an experiment until she landed on this number; she wanted it to be as affordable as it could be. "I do not want to be any pondering about the cost," she says. "I would like it to be an easy"yes ."
Lang compares the course to a 'library' of resources including documents, handouts and videos, as well as audio recordings, topic-specific webinars, extra resources, and weekly sessions called "Hump Day Half Hours.' These sessions include an hour of instruction and then group coaching. "These sessions are my favorite things to do, because they're live and I get to interact with my students," adds Lang.
The course was designed by the instructor using a library format, as most parents are faced with just one question. Instead of having endless hours of information they have to go through to get their one query addressed, libraries let them pick and choose what they require. "With the library, there's no need worry about whether the material being suitable for children or research-based as it is," adds Lang. "People tell me often, "Thank you, this just made things so much simpler' .'"
Content is created and added to the course on regular schedule. "I get to support numerous parents, and not have to show up, in the sense of having to show up," she says. "It's only one of the advantages from having a website that has a membership ."
She creates an additional course
Alongside working with parents, she also works with professionals including early childhood educators -- to aid with sexual abuse prevention.
Her next course, Preschoolers, Private Parts, and Playmates specifically targets the children in this age group. In this course, she will teach about the sexuality of children, including what is and what isn't typical, as well as how to determine the need for help.
Plus, this course provides organisations with an affordable method of hiring her. "Some companies aren't able to bring me in," she says.
When students complete her courses, she doesn't offer them any additional services or products. But, her aim for 2023 is to invest greater effort into selling the 'Quickie Consult as well as a copy of her book Sex Talks for Tweens and Teens: What To Say and How To say It.
She designs content via trial and trial and
It took Lang a few months to get the hang of making material to create her online coursewhich required a ton of trial and error. In fact, when Lang thinks about her journey to create a online course, the most challenging part was working out the best length for the video, what handouts to include (and whether or not they were helpful) as well as what type of content would be most popular with her audience.
In retrospection of Lang's of creation, she wishes that she had conducted an audit following the initial year, to check what people were watching and made adjustments in response to feedback. Though she's modified her content in the past, she is convinced that feedback from users will help you grow as a creator.
At first, she was creating hour-long videos in her lessons -- until she realized that they were too lengthy. Then, she cuts them less lengthy and more accessible as her viewers are composed of parents with busy schedules who do not have much extra time to spare. "I will create something accessible and simple," she says.
She doesn't have anyone that helps her to create material. She says that she reads books, keeps up with research, and lets parents' questions help her create new content. There are also colleagues whom she talks to who can help in the development of ideas and provide her with support.
She determines her viewers' wants and requirements
If you are thinking about starting an online-based course She suggests that the creators identify the reason they wish to create an online course. It will enable in establishing a specific target that they will be able to start by working in smaller increments.
Lang also stresses the importance of figuring out the audience's wants and wants and. "What you imagine they want and need is not necessarily what they really require and want," she explains.
In order to determine the desires and requirements of the prospective client, Lang advises that creators send their audience a survey and use responses to guide the process of creating online courses. "Be perseverant and keep in mind that it's not about you. It's about your people," she says.
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