How Adrian Dalsus is changing musicians' lives through his knowledge of marketing

Find out the ways Adrian Dalsus combines his years of experience in marketing with his enthusiasm for music to help artists build thriving music careers.

After a decade of his marketing and advertising career, Adrian Dalsus had a flash of inspiration. Was it possible to blend his marketing expertise with his lifelong passion for music?

In the beginning, Adrian was running his own marketing agency for small companies. Assisting corporations in implementing sales funnels and generate leads was exciting however, something was lacking.

The music industry has played an important role in Adrian's life. Prior to his professional career in marketing and sales, he was involved in a band. The band was close to making their breakthrough after they were awarded a prize at a music festival and saw their music heard on a well-known Radio station in Venezuela -- but they didn't know how to capitalize on that enthusiasm.

"We have missed many opportunities,"" Adrian remembers. "We were clueless about networking, writing press releases or branding, getting media coverageand even taking our music outside the confines of friends and family."

Later, Adrian realized that his marketing experience had given him valuable knowledge that could help musicians to promote their music to release their music, as well as grow their fanbase. "How is it that musicians do not know that these opportunities exist, we have the ability to create campaigns, and that we can use our creativity to apply marketing strategies to a music career ?"

A well-planned marketing strategy, Adrian theorized, could assist musicians to take charge of their careers and increase their chances instead of sitting in the wings. Thus, Adrian began to implement his ideas.

Presently, Adrian runs his own music marketing firm, Despegue Musical . His book , online courses  as well as digital offerings provide musicians with the tools to promote their music and get noticed in this challenging industry.

In the process, Adrian cultivated a deep knowledge of the people he was targeting through conducting market research, following feedback from follower and relying on his skills as a professional.

Here's how Adrian brought his experience from work along with his love for music to create an audience, serve them generously by creating products that allow them to shine.

Grow your following through sharing your solutions

Adrian was all too familiar with the frustrations of his audience's concerns about marketing and promotions as well as his background in advertising provided him with the knowledge to assist. All he needed was to locate his audience.

"We underestimate the power on social networks," Adrian says. "We think that there is so much activity on social media that they is going to notice us. However, as soon as I started the show, people reached out and thanked me for doing it. They expressed their appreciation and advised me to keep going."

In response to the demands of his audience, Adrian expanded his online web presence on YouTube , where he recommends:

"Research prior to pressing record."

"Research each title, thumbnails, and popular topics in your niche. You shouldn't copy directly, but use what's working as an inspiration to replicate within your business. If you produce excellent content and provide the solution to your viewers in your video, people will acknowledge this."

In the present, YouTube is Adrian's most successful channel. "The majority of the people who purchase my courses connect with me by finding me through YouTube. I believe YouTube is the primary platform for creators to focus right now.

Walk in your customers' feet to design relevant products

In order to create great products for your audience, you have be aware of their needs. Adrian utilizes a mix of feedback from the audience, expert expertise, as well as his experience within the industry of music to teach his students and offer practical solutions.

In the beginning, Adrian planned to produce evergreen courses with pre-recorded content and less administrative work than live programs. The audience of Adrian's was interested in live courses with a specific start and end time -- as well as a larger time commitment from Adrian -- so Adrian came up with an acceptable compromise.

His popular music marketing course has pre-recorded courses so that students can learn on their own. The course also has regular live calls with the group for students to receive support and have questions. This gives participants premium access to Adrian and the freedom of a self-paced class.

Adrian has also utilized feedback from the audience to make mini courses that are more manageable for musicians who have a busy schedule.

"At beginning, I designed long-term courses that take a lot of time to develop and to complete. But I realized that some those who are musicians in particular are likely to be searching for quick wins. So now I'm focusing on specialized mini courses," he shares.

These mini-courses are self-paced, do not have an element of live they're also less expensive than his premium course. The busy musicians will appreciate the smaller, action-oriented workshops .

When deciding what subjects to cover in his lessons, Adrian leans into his experience in marketing and thinks about his musical path. "I conduct ongoing research and ask my followers what they would like to know. But I've found that often, people don't know what they want," Adrian observes.

As Adrian's former self was his ideal client, some ideas come from going back to the past.

"I consider the things that Adrian from a decade ago might have required, and I create programs based on that."

In the example above that, when Adrian and his bandmates recorded their first single, they saved it on CDs and then went to the biggest Radio station located in Caracas.

"We believed we could turn the CD to the receptionist and they would discover us and put our name on the air the next week," he says. "I appreciate that we had the confidence to act however the industry of music (and the actual world) isn't like that."

Revisiting what he wished he knew about marketing to music aids Adrian to provide relevant and useful materials for students.

"I would have loved to be able to have a coach who would have been able to advise me on ways to make my music more visible in that moment. This would have allowed me to increase my creativity, time, and efforts. That's exactly why I'm committed to supporting independent artists today, so they can make the most of their songs and creativity."

What's the result? Students are taking their music careers to the higher levels.

Choose tools that put creators first

A well-tuned programme, Adrian needed to find a platform for managing his projects.

Sometimes, it is simpler for building an online company. "With  it, you can be sure that your site will look beautiful when viewed on a desktop or mobile device. It won't be crashing. The buttons are all functional."

"I believe that I am an ally. I feel like it's an integral part of my team. I'm not able to say the same using other software."

"Although it sounds cliche, ask what are the values, mission, and mission of the organization? What are their future plans? Are they actually looking to expand? Did they create something or a service they're trying to market but have no intention of developing it?"

Adrian offers his classes as mini workshops, courses, and product bundles through . Adrian also manages an online community that allows musicians to network, share their music, and get answers to questions.

Thanks to the best technology on Adrian's side Adrian can more easily develop courses, workshops and other content for students of musicians. In the process of listening to his listeners and relying on his knowledge Adrian's courses are atop the charts.

Three key elements to success as a creator Three keys to creator success: Niche, research and also consistency

According to Adrian, there are three essential elements to be an accomplished creator: being passionate about your field, conducting your study, and creating with the discipline and consistent.

Select a field you're committed to for the long-term

While it can be tempting to follow the trends, Adrian encourages creators to pursue niches that energize and inspire the creators. This involves some self-reflection.

"First, discover yourself. What are you passionate about? do? What things motivate you to wake up each day?" Adrian inquires. "For me I think it was music. A lot of times you've had it in your life for an extended period of time."

Review your interests, passions, hobbies, and passion projects. Your niche should be something you'll enjoy talking about every single day for decades to come.

Explore existing resources to do market research

There's no need to create a new idea; you'll learn valuable lessons through studying what is working with other creatives within your field.

Discipline and consistency

Then, Adrian recommends working towards your objectives every day, even if you're doing something small. The effort adds up as time goes by.

There's a chance that you don't get the results overnight -- but in three years, you'll be miles ahead of where you started .

Adrian's hitting all the correct notes

Equipped with his marketing skill set, a lifetime passion for music and a keen understanding of market research, Adrian teaches artists how to succeed in a demanding industry. The students he teaches are at Despegue Musical are flourishing, as is he.

As Adrian puts it, "If you do what you love, it's not a job anymore."

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