Today's marketer is busy, creating content and besting algorithms is a full-time occupation. If you're a designer, content marketer or a generalist in marketing, your schedule is probably so full that you're struggling to find time to get stimulated and remain fresh.

And since said wisdom can be condensed into a 280-character Tweet, the one-minute Instagram Reel, or quick LinkedIn blog, you'll stay inspired for the entire day. (No need for overtime.)

14 influencers in marketing that you must be following

In this article

1.    Experts in video marketing that we love
2.    Content marketing experts to learn from
3.    Social media experts who inspire us
4.    Search engine optimization and web design experts to watch
5.    Marketing strategists doin' cool stuff

We love video marketing experts.

Danielle Diamond

Danielle Diamond is the creator of Epiq Media, a video agency that produces videos for clients such as Adidas, Lyft, Calm, Bumble, TikTok, and Exit Five.

On LinkedIn, Danielle's motto is "Don't become the advertisement. Be the TV show," and she will show her users how exactly to accomplish that. She shares captivating ads, (short) video marketing playbooks, and the actual effects that creative campaigns garner.

Here's just a sneak peek of her imaginative work to Exit Five:

Kim Gehrig

To give you a sample, here's the campaign she ran for Apple:

Kevin Anson

Kevin Anson is a video marketer working with clients like ClickFunnels, IBM, and Mercedes Benz. According Kevin Kevin Anson, he's made more than 10,000 videos and ads within the last sixteen years. He's also sharing his knowledge with others via his popular YouTube channel.

Most of Kevin's videos clock in at under 10 minutes, and they are focused on practical as well as technical information, such as the steps to create an application video for the App Store, how to smooth out audio as well as how to apply subtitles to YouTube videos.

You can watch Kevin's videos via YouTube or Instagram..

Content marketing experts to study from

Ross Simmonds

The CEO of Foundation which is which is a company that specializes in content marketing, Ross Simmonds is the go-to person to follow on all things content marketing and expansion. Simmonds is well-known within the field of content marketing for interacting with other marketers , and for creating Twitter threads packed with actionable tips.

Ross' own success in social media also functions as a MasterClass in content reuse. He doesn't only tweet to his 60,000 followers Ross also provides digestible tips for marketing on the Instagram platform, YouTube and LinkedIn..

Amanda Natividad

Amanda Natividad is the vice president of marketing for SparkToro the company that conducts research on audiences. In Twitter she frequently offers advice on content marketing to her 16,000 followers. In addition, her newsletter, The Menu explores her ideas about marketing. The founders are also interviewed as marketers, and content creators through her YouTube channel, The Menu Show.

Kaleigh Moore

Kaleigh Moore is a writer on freelance as well as a marketing expert, and the founder of Content Remix, a podcast repurposing agency. Both on Twitter as well as LinkedIn, she shares useful tips on how to improve your writing skills and reuse all types of content -which includes written, audio and video-based contentto maximize impact.

Social marketing experts in media that inspire us

Lauren Thomas

Lauren Thomas has an impressively star-studded resume on LinkedIn: in the past, she's worked with AT&T, The Coca-Cola Company, and Macy's, and she currently leads social at Intuit. What's her suggestions for content creators?

"Do something you are proud of, and also have a little amusement throughout the process."    Lauren Thomas, social media guru

On LinkedIn, Lauren shares her methods for reaching 100,000 users on TikTok, getting buy-in from the top management for social strategy, in addition to coming up with innovative concepts for social media.

Christopher Tompkins

Christopher Tompkins is the CEO and head strategist at The Go! Agency, a digital marketing firm. In addition to sharing his thoughts on the future of marketing via social media on LinkedIn and Twitter, he also hosts The Bulletproof Marketer podcast. The Bulletproof Marketing which regularly interviews marketing and growth experts.

Christopher is especially bullish about the potential of video for marketing on social media. He tells Forbes:

"If you examine the current developments in digital (social, paid, email), notice the amount of activity you're experiencing on every channel. Notice how much more popular it is in comparison to before...My recommendation is to step away from your normal routine because you'll need video in the near future."

SEO and web design experts to keep an eye on

Andy Crestodina

Andy Crestodina is co-founder and chief marketing officer at Orbit Media Studios Web Design and development business. He and his team are laser-focused on helping clients create appealing, functional websites that increase conversions. Of course, for Andy the biggest aspect of building stories-driven websites is using video strategically. Andy told TechSmith:

"In studies, we find that people's faces are magnetic and it's hard not to stare at them and pay close attention. Video therefore has an enormous advantage over blogs and podcasts for connection."  Tweet

Follow Andy Follow Andy on LinkedIn and Twitter for tactical as well as technical guidance regarding SEO, analytics and web development.

Oli Gardner

Oli Gardner is the CEO of Be The Keynote, a company that assists individuals in becoming better communicators. Oli has also founded Unbounce Unbounce, which is a non-code website landing page service.

Oli's interest in tools for marketing and communications are evident through the content of his tweets as well as LinkedIn blog posts. He frequently offers tips on becoming more effective in his virtual communication -in websites, webinars, or videos on social media.

Neil Patel

Neil Patel is one of the top names in SEO and digital marketing. This is not surprising, as it's the right thing to do. Every day Patel shares fresh marketing advice on YouTube with short, less than five minutes videos. He tackles the subject of digital marketing in general terms, sharing advice regarding how you can rank your website in Google as well as how to identify patterns before they become too well-known as well as how to streamline your marketing.

Together with Eric Siu, a founder as well as an investor as well as advisor Neil also runs the show Marketing School.

In addition to his podcast and YouTube channel You can also follow Neil as well on Instagram as well as LinkedIn..

Marketing strategists doin' cool stuff

Amrita Mathur

Amrita Mathur is the Vice Director of marketing at Superside which is a well-known design firm. Through LinkedIn as well as Twitter, she frequently explores the way she approaches marketing as well as what's going on behind the scenes at Superside.

The posts of Amrita are honest and truthful, and after reading, you often get the feeling that you're working with Superside. Superside team. In February, for example, Amrita shared on LinkedIn that she and her team had invested money into "a bunch of moonshots," because, as she explained:

"I'm calling this COMO. Like FOMO, COMO is the price of not being able to participate which is why we'll put our money in areas where we believe the COMO is high."

Just a few months later she revealed the outcomes of these decisions, including making a bet on video -- and how creating a person-centered, dynamic advert increased their click-through-rate by 48%, reduced their cost-per-click by 62% and cut their cost-per-thousand to 30 percent.

Dylan Kohlstadt

Dylan Kohlstadt is the co-founder and CEO of Shift ONE which is a B2B online marketing agency. The majority of his blog posts concentrate on ways marketers can shift forward by providing value to their community. As Dylan tells Peer to Peer Marketing:

"I consider that one of the biggest field in digital marketing moment to study is community marketing. Find out ways to develop a physical and a digital community in which you are able to provide value, and also where you can build loyal and committed followers, who also happen to shop with you."

Dylan is on Dylan you can follow her via twitter, YouTube, and LinkedIn. There is also the option to follow her show, The Dylan Kohlstadt Show available through Spotify or Apple Podcasts.

Rand Fishkin

Rand Fishkin is the co-founder and CEO at SparkToro, an audience research tool that helps brands better understand their customers. The company is well-known via Twitter to help people understand how to use data and research in order to optimize their strategies for marketing.

As Rand promotes the application of data and research on customers across all forms of marketing, he's experienced firsthand the effectiveness in video-based marketing:

"Video has some really unique powers. One of the things I've learned is its memorability and its ability to make a lasting impression that lingers and sits with the viewer is unrivaled."    Rand Fishkin

You can also find Rand on LinkedIn.

Stay (and keep) in awe