Have you got screen recordings within your sales and marketing? Here's how.
Utilizing screen recording software to help your marketing efforts could be a thrilling opportunity to revolutionize the way you market. Instead of laboring over long, hifi how-to videos and carefully-storyboarded product screens that take weeks to spin up (not to mention tons of creative resources), you can create tailored customer marketing with screen recordings.
They're short, sweet, and visually appealing, which means you'll be able to expand your reach across different channels, without having spending a large amount of money on video production.
Screen recordings let you show instead of explaining to customers what your product is about. Additionally, they aid in establishing rapport, resolving problems and bringing your content to live. If you do not have an editing software that is effective, your recordings could appear sloppy and unprofessional in the best case.
In this blog this post, we'll discuss how to best practice and tricks so you can make stunning screen-based video recordings that entice your target audience to take the next step.
In this article
- Why start making videos of screens for your advertisements?
- How to cut and modify your screen recordings
- Six ways to make use of screen recordings, and the reasons you ought to
- FAQs regarding screen recordings
- Connecting everything
What are the reasons to use screen recording in order to promote your business?
Visual people want more video-based content for example, 31% of marketers say that their key viewers seem to favor videos in comparison to other types of content.
Screen recordings are a remarkably adaptable tool which helps marketers in making more effective connections with their target viewers. They're inexpensive and quick to produce so it's not an issue that they're becoming an everyday part of marketing videos.
The year 2022 is expected to see 57% of video marketing companies created videos that were screen recorded.
Improve user experience
Screen recordings help for clients to communicate with the company. People are more likely watch a short screen video rather than read a large amount of texts. Customers can also attempt to decipher what your product is about.
Screen recordings with a short duration may guide users through the features of the product or teach customers how to make the most of features that are new.
Personalize your message
Screen recordings seem more friendly than formal video voiceovers. They're a more authentic form of communication, and they can help create an atmosphere of trust in the first onboarding process for customers, or in tutorials for the existing customers. It's also easy to create, so it's easy to tailor them to individuals.
These videos provide a glimpse inside the world of your company as well as an opportunity to showcase the fun side of the business.
Protect the resources
The majority of teams face constraints on bandwidth as well as budget. Screen recordings can be a cost-effective way for your team to create brand-related assets and not bother your creative team with requests for endless videos.
It's also easy. Everyone from sales reps to the customer service team is able to create on-brand products.
How do you crop and modify your screen recordings
What software can you make use of to record a screen
- Begin by clicking Start at no cost. After that, you'll have to log in or create your account to get a free one.
- After that, you'll be able begin recording right from the beginning Then download the application or install the Chrome extension. Chrome extension.
- To begin recording to begin recording, select Open Record. From the left-hand menu, select whether you want to capture your screen using cameras, or both.
What can I do to edit and crop screen recordings using Create
This is the most effective way to begin:
- Upload the screen record you would like to change. Select a screen recording from your Create Library or add an additional one.
- Use the Crop + Fit tool to trim your videos. Frame your video with the Crop + Fit tool select the proper aspect ratio. You can then pinch it to make it move or change the dimension.
- View Save, then upload the edited clip. Preview your video for a perfect view to make sure that it's the way you want it to. You can save it on your computer's desktop, and upload it to Create. Create website.
There are 6 ways to use screen recordings as well as the reason why you should to
Screen recordings will make your content more visually engaging. Begin your screen recording by making use of these suggestions.
1. Product demos
Simple how-to videos are a a great way to show the customers how your products work.
Most people like to see how something works instead of trying to conceptualize the process from written words. 96% claim to have seen an explainer video in order to know more about the product or the product.
Use this option to upload screen-based recordings that are specific to the product you sell on your site. Customers can view exactly the way your product performs in the context they are thinking of.
Screen recordings also make an ideal way to showcase a new feature with a short teaser video instead of allowing your audience to interpret the text. For example, social media management platform Hootsuite frequently posts screen recordings of feature demonstrations and teasers to Instagram.
2. Troubleshooting
Instead instead of live chat, email or phone support, representatives of customer support could make screen recordings to provide customers with visual descriptions of what they can do to solve the specific issue. Support staff will probably be able to solve issues faster and customers' satisfaction will increase.
For customers to help them answer the most frequently asked queries, you can change the FAQ section into video screencasts.
Garrett Smith, the head of local SEO at GMB Gorilla explains that screen recordings help to provide better technical support. "We employ screen recording in service demos when we create the Google Business Profile for our customers. It is also a way to help troubleshoot technical issues. This helps avoid repeat request because the client can look up the prior recording on the same issue. "
3. Customer interviews
Marketers can make use of screen recordings to capture comments from customers as well as complaints and other feedback. Screen recordings are advantageous in that customers can share their screens and turn on their webcams to communicate with interviewers.
It's more personal than a simple survey or phone call. It also has the added benefit that marketers are able to interpret customers' body language and expressions.
Teams may analyze the comments of the video and relay key information to stakeholders.
4. Technical tutorials
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5. Sales enablement
Instead of generic sales decks or videos that introduce the product sales reps are able to use screen recording software that can create personalized videos that focus on specific uses for the product.
Emily Brook, a senior marketing manager for The Influencer Marketing Factory explains how using screen recordings can help the team showcase their product.
6. The Walkthrough for Content
Screen recordings included in your content can help the material reach out to more people. There is a chance that viewers don't have patience to read over 3,000 words of steps-by-step instruction. It's better to offer a video that provides a quick overview of the information.
In this instance marketers can use screen-based recordings in the beginning of blogs in order to present a brief visual summary of the written material.
Instead of a sequence of photos, why don't you use screen recordings to help produce content that is targeted towards the product?
Berenika Teter, the SEO expert at Klaus. She discusses her method of using screen recordings in order to present real-world instances for the viewers.
"When I worked in Ingrid (a delivery checkout software), I used to capture the so-called "checkout teardowns" with a screen recording tool. This was an excellent method of presenting real-life scenarios to our readers since I shared these videos via LinkedIn and later integrated them into our blog articles, as long as the context was right."
Berenika Teter is an SEO expert with Klaus
Screen recording FAQs
- Can you cut screen recordings?
Yes, you are able to cut and edit videos recorded on screen. Depending on the application you select and the platform you are able to transfer screen recordings to your web browser, or edit it using desktop software.
- What program do I need to modify screen recordings?
All you have to do is make everything work
Screen recordings aid in creating material that motivates viewers to get involved. They're a way of turning difficult topics or dull written descriptions into entertaining and captivating visual content.
From video teasers of products to tutorials to troubleshoot issues, screen recordings allow you to ensure that you're putting your customers first. Screen recordings can also be an excellent way to maximize your budget without the need to depend on your designer or team of designers. Make sure you are aware of these techniques for addressing your customer's questions, provide helpful information and build relationships with your clients.
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