Global Expansion Is Within Your Reach

Exporting your goods across the world

If you only focus on only the U.S., you can just reach around 12 percent of the world's online shopping population. But if you join the greater than 300,000 U.S.-based companies that export their products and services, you'll be part of an elite group of businesses that typically earn 17% more earnings than the competition.

If expanding your business is your primary goal, it's the now time to think about expanding internationally.

In the past, international commerce has been a huge task, only for the largest of organizations. But more and more infrastructure is now accessible to smaller businesses who are linked to popular platforms like Amazon, making it possible for businesses to offer cross-border sales.

Shipping, check! Payments, check!

A major challenge remains: efficiently marketing to multiple countries.

Marketing with Google Listings and Ads

Since the beginning, businesses have used Google's marketing tools to reach out to of customers who are both existing and potential.

Shopping ads, which are possible to manage via the Google Merchant Center, show your merchandise to customers who are looking to purchase on Google platforms.

Despite the simplicity that came with this Google Listings and Ads extension advertising in multiple countries meant you had to design separate campaigns to each country you desired to connect with.

In this case, the stores needed to create one campaign to be able to reach out to people living in Spain, a second campaign to reach people who live in France as well, etc.

You requested a more simplified solution, and we listened you!

Introducing: Multi-Country Advertising

One of the first platforms to integrate with Google's new Multi-Country Advertising update. You can now include as many countries as you want to a single campaign. When creating your ad campaign within Google's Google Listings & Ads extension dashboard, simply select the locations you want to focus on and then remove ones you're not interested in.

It's automated. It's simple. It reduces the distance between your business and buyers all over the world. As a result, you'll be able to sell and grow quicker.

You can even use the free Google Market Finder tool to identify potential new markets around the world.

Simple your campaign, increase your reach

Multi-Country Advertising streamlines targeting shoppers all over the world, including:

• Expanding Expand the reach of your feed by including several countries in one feed.
• Budgeting manage everything in just one budget per campaign.
• Showcase: Reach new markets via Google Search, Maps, Shopping, YouTube, Gmail as well as the Display Network, and the Discover feed.
• Tracking Be sure to keep track of your performance and control your campaigns right from the dashboard.
• Optimizing: Enhance the performance of your website across all areas.

The big picture is now complete -- it's time to take a look at the larger image

However you decide to look at it, you're on right platform, with the appropriate tools at the right time. The time has come to chase your goals!