Four Plugins for Setting Up A/B Tests for your Online Store in Just a Minute -

When you do business online, you have to conduct tests.

What is the reason?

Testing allows you to determine precisely which elements of your online store work and what elements need enhancement. They show you which call-to-action drives the most conversions and which one is dead when it arrives. A/B testing allows you to tweak, fiddle, and tweak your website to make it work in the most efficient manner.

Because the best online stores go through a continuous testing process. The thinking behind this is there is always room for improvements and when you evaluate every element on your site, you find the secret formula that will make up the road to your the success you desire.

In the meantime, prior to diving into my list of A/B-testing plugins that you could use on your online store on WordPress I'd like to give some insights as to why using an integrated plugin is essential to start with.

What are the benefits of using an A/B testing Plug-in?

I'm sure you're asking yourself: Why do I need to install a plugin in order to conduct A/B tests? Can't I just use an external software? Yes, certainly, but I think it's much more convenient to incorporate it into your WordPress dashboard. What's the point of opening a different tool or navigate to another site if you don't have to?

A few additional positives worth considering also:

• A WordPress A/B test plugin will be a lot easier to work with than an application made for other platforms than WordPress. You already know how WordPress works, after all using a plugin can make it easier for users like.
• The plugin test for things that are specific to WordPress. If you notice that one of the elements of your site doesn't work then you don't need to make a lot of manual modification to improve the results.
• The tests are confined to particular parts of the WordPress website. It doesn't matter if it's a particular page or post or a sign-up form for newsletters as well as an image or something else entirely is up to you.

Nelio A/B Testing

The first option for plugins I'd like to introduce at is Nelio A/B Testing. Described as a service for optimizing conversion This plugin lets you easily create A/B test or tests, monitor them and keep track of them through the WordPress dashboard to provide a seamless and intuitive user experience.

You can conduct tests on every aspect of your WordPress website, which includes pages' titles, themes, and even the minute details of the CSS. The heatmap function is available for you to see which areas the most people are in your site. Knowing this information will give you the opportunity to optimize these areas even more and make the most out of the time that visitors are spending on your site.

It also provides you with daily details about the ongoing experimentation that include details about the number of people who visit your site and how many convert. One thing I enjoy? The data gathering and statistical analysis is performed on Nelio's backend server so your site's speed will never be affected by the collection of data!

Now, this is a subscription-based service. You'll need to sign up to create an account at Nelio for a no-cost 14-day trial, then change to once of their plans, if you want to stick with it. The subscriptions begin at $19 per month.

Marketing Optimizer for WordPress

Another plugin you might want to try is Marketing Optimizer that is compatible with WordPress. It has a comprehensive feature set that makes the process of setting up A/B test for your online store easy. Do I not forget that it has features? This plugin has plenty, including Gravity FOrms integration as well as compatibility with all of the top caching software like W3 Total Cache, WP Super Cache as well as Quick Cache.

The core of this plug-in is designed to help with optimizing conversion rates. Track how two various versions of the site perform then optimize according to the outcomes. You can quickly set up A/B testing for multiple pages simultaneously and monitor conversions using shortcodes that you can place on every page which acts as a thank you page following the conversion. Basically, you can monitor the outcomes of your individual A/B tests while recording every single conversion.

It is possible to alter the frequency at which your test pages appear in addition to rotating your variations through a 90%-10% model. That is, 90 percent of the time, the page that works the most well is displayed to your visitors however, 90% of the time, it is your tests pages (often called exploration) will be displayed.

Marketing Optimizer in WordPress makes it super easy to include variations in your tests as well. They will typically include page headlines, layout, the image used, call-to-action text, placement of call-to-actions, feedback forms adjustments, types of buttons utilized, and testimonials. You can test just about every aspect of your website, which means you'll get the top quality version.

Convert Experiments with Yoast

The third plugin I think you ought to check out is Convert Experiments by Yoast. The plugin is now available. Yoast is a well-established reputation for quality within the WordPress plugin community. This is a definite bonus however, this plugin is independently also. It's a partnership that is a partnership between Convert and Yoast and allows you to integrate with your Convert Experiments account into WordPress. Yes, that means you need to sign up for an account with a Convert Account.

The plugin works by sending details about your pages to Convert Experiments which can utilize advanced filtering and segmentation techniques to set up any kind of test you'd like. It accomplishes this through the installation of a small amount of javascript on each of your WordPress website's pages. It lets Convert to run split URL tests. Easy and reliable.

WordPress Calls to Act

The fourth and last plugin I'd like to call your interest to is WordPress Calls to Action. You can use it in conjunction together with WordPress Landing Pages as well as WordPress Leads to make calls to actions and to monitor the conversion rate of these calls. Additionally, you can run A/B tests as well as multivariate split tests.

The CTAs are attractive and have been proved to be effective. The plugin comes with an array of CTAs or you can create one of your own by creating a custom design. It's up to you. It also allows you to utilize the integrated Visual Editor to edit your settings and you can keep track of conversion rates so that you can make additional changes at a moment's notice. The idea is here "continual optimization," and that's precisely the function of this plugin.

When you utilize WordPress Calls to Action in conjunction with WordPress Leads, you can analyze your leads and make adjustments specific to the leads you've identified. It's a full-fledged inbound marketing instrument. If you're creating an email list to promote your online store, especially, this could be a viable choice.

Conclusion

The process of setting up A/B tests for your online store might seem difficult at first, but it's quite simple as provided you're employing the right tools for the job. Four plugins mentioned above will make setting up split tests and conducting trials easy, and one that is something you really need to try as it shows itself to be extremely effective immediately.

Do you run A/B testing on your site? If yes, do you use one among the WordPress plugins above to accomplish this? Are there any plugins that are not included in the list? Let me know about it in the comments.

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