Five ways course creators can Profit from Black Friday Sales -

Every person with an inbox for emails knows that major businesses use Black Friday to bring in new customers, sell products and build relationships with an existing client base.

But even if you're a tiny online business owner does not mean that you won't be able to get some of the Black Friday pie, too.

Below are five strategies to benefit from Black Friday and Cyber Monday for your online course business.

Design an offer that will entice you

If people imagine making an offer that is irresistible, they automatically think about dramatically reducing the cost of their product or service. However, an irresistible offer is simply a strategic structuring of your products and/or services that are worth more than the costs.

Here are some strategies to design an effective offer:

• Bundling. Think of packaging valuable classes at a reasonable price for customers that still results in high-quality sales for you.
• Value adds. You could add in personal one-on-one coaching, a free session, office hours, or earlier access for a high-value offer that's greater than just a discount.
• risk reverse. This means that the course you choose to take will give the outcomes promised, without any taking on any risk for the client. This is mostly seen as a "money return promise" policy , or even the first lesson is free. This could reduce the reluctance to purchasing.
• Segmentation. Create different offers based on previous purchases. As an example, customers who are already loyal aren't likely to be looking for a huge discount in your introduction courses but may be more attracted to continuing education programs you provide.
• Time limit. An offer with a timer makes people want to take action fast. Limit the coupon's timeframe by offering "early bird" as well as "last chance" incentive to give people a sense of urgency.

Start building excitement now

As you get closer the Black Friday sale, your messages should get your audience excited and looking forward to your special offer. You want them clearly aware of your upcoming a Black Friday promotion.

A great way to build the buzz for your promotion is by creating A great way to generate buzz is with a "Pre launch" page. The page can be a "Coming Soon" page that is later changed into an "Special Special Offer" page once your promotion officially goes live.

If you are thinking about what to add to a prelaunch/landing page, think about these:

• A catchy headline with clear copy Make sure you are clearly describing your course and clearly defining your worth proposition. Make sure you are concise and appealing however, you must also be explicit and concise, in order so that you can entice people to sign-up.
• visual elements. Include pictures as a sneak peek of your content as well, and, if there is one of it, a video.
• Clear call to action:a CTA (call to action) refers to the link button on your website that lets users purchase your deals. It is crucial to ensure that your CTAs are easily visible and accessible anywhere on your landing page in order to make it easy for the potential buyers.
• Social proofing elements: if you have collected reviews from your past students, include them on your landing page in order to increase your offering's worth.
• A place to collect email addresses: if your deal is not yet up and running you can add a space for prospective customers to enter their emails and get notified about your Black Friday offer. Following Black Friday, the form may be used to sign up for a newsletter.
• Refund Policy Texts such as "Money Back Refund Guaranteed" as well as "Risk-Free" will alert your clients about the policy on refunds and will reassure even the most cautious buyers.
• Contact Details:Provide a way for potential learners to contact your company so that you may give them a feeling of security and improve your image as the instructor.

Design an Email Sales Series

It's not enough to mail one email to Black Friday and one email to Cyber Monday any more. Driving the most sales from your emails requires a well-thought-out strategy and program. It is essential to create excitement through pre-Black Friday and Cyber Monday email campaigns.

Here are the five emails that we believe you should send for Black Friday/Cyber Monday weekend:

• 1. Email(2 weeks before Black Friday): Announce that something big is coming
• email 2(a few days later) Releasing the coming sale
• 3.(a one week prior to Black Friday): Launch the promotion with a simple, clickable coupon code
• 4 Email (on Black Friday): Offer reminder
• Email 5 (A few days after): Offer ending - last chance

Make your emails short and clear with easily visible CTAs. Think about adding a countdown feature to your emails too. Make your email be noticed by using relevant subjects, not "Black Friday Sale" or "Our Biggest Sale."

Set Up Abandoned Cart Recovery

Cart abandonment happens when people put items in their cart but do not complete their purchase. The process of following up on abandoned carts allows you to recover lost profit by sending reminder emails or follow-up messages.

Customers abandon carts due to several reasons:

• Additional fees not shown on your course's landing page
• The checkout process is complicated and requires multiple steps
• Security concerns (is this site safe?)
• Unsimple fulfillment guidelines (How when will purchasers be able to access the course?)
• Technical issues or website glitches

Try to prevent cart abandonment completely Think about applying coupons automatically, including live chat functionality to your site as well as offering a variety of payment alternatives. If you can establish these trust factors at the check-out, shoppers will make purchases more often.

Extend Your Offer to Giving Tuesday

Giving Tuesday is a worldwide movement encouraging people to spread generosity through philanthropy. Giving Tuesday takes place every year on the Tuesday following Thanksgiving and Cyber Monday. You can incorporate Giving Tuesday into your Black Friday or Cyber Monday plan by prolonging the original promotion until end of day Tuesday, with a portion of your Tueaday earnings going to charity.

Create a customized email to be sent to your customers on the day of Giving Tuesday. The email must include some of the following points: A brief explanation of Giving Tuesday, your fundraising goal, the organization you plan to support, as well as what percentage of your profits will be going toward donations. Be sure to include other ways that your customers can help the cause, even if they do not shop on your website.

Create a unique thank you message to all who purchase your course this day. You can even include an item to show your appreciation.

Make the perfect Black Friday Sale with

If you're really looking to sell classes, there's no better time to get started then Black Friday. Start with confidence and impress your students with an irresistible offer.

     Are you interested in trying it first? Try the demonstration on a ride before you decide to commit.