Find out how 13 of the most successful marketing professionals reuse content from their events in order to enhance their exposure

Wrong.

"The possibilities of virtual events being employed to boost brand recognition and build relationships with customers who are potential and prospective clients won't stop after the event has been completed," says Sanina Kaur director of SK Copy Co. "From the perspective of content marketing, there's just the beginning when it comes to generating more return on investments (ROI) and creating leads and creating brand ambassadors for consumers."

Virtual events provide marketers with an opportunity to reuse the information from events to boost the brand's visibility, create communities and increase the number of people who register for future events. The 13 marketing experts offer their best ways to reuse the event you have planned so that it can increase its reach and participation.

What can you do to effectively use the content of the events you attend to make it reused?

1.     Create your strategy for recycling before your event
2.     The type of content is associated with the proper channel that allows repurposing.
3.     Access to sessions via Sharing recordings
4.     Videos snippets that you can post on social media
5.     Features key points to consider in sending emails
6.     Create blog posts
7.     Use event audio in your podcast
8.     Repackage images derived from events
9.     Make use of the potential of content generated by users
10.     Learn how to create courses, or webinars.
11.     Use case studies as well as reviews

Create your strategy for reuse ahead of the time of your celebration

The exact strategies for repurposing will largely depend on the type of content that the event generates, you should develop a strategy before the event's start off.

"Sit in with your marketing team for content in advance of the event, then walk through the agenda with them. It will help them create a an after-event content plan which they will be able to execute quickly, instead of. let the content sit around and become old." Heller recommends. Heller continues:

Planning a strategy for reuse prior to the event can help in ensuring that you are prepared for recording the audio of all polls, recordings and any other conversation that is required during your event.

"We've begun to reformat certain webinars in order to make it easier to reuse the content," says Joe Michalowski Director of Content at Mosaic. "We provide Q&A-style discussion now that bring together experts from panels. That way, we get amazing sound clips that we can repurpose into videos that we share on LinkedIn to increase awareness for our company."

Connect the content type to the appropriate channels to reuse it.

Here, you'll discover a variety of methods to reuse your material. But, make sure that when employing these strategies, you're not trying to make a square piece of wood to fit in the oval shape of. The type of content you want to track along with the sales and marketing channels available to you.

"All you have to consider is the purpose of viewers to be why to consume the content of the channels they like, and you'll be amazed at the variety of options to create a video suitable for a particular channel," says Laura Kluz, Director of Content for ProductLed. The advice she gives is:

"We organize an every year ProductLed Summit each year, two times. The event attracts thousands of attendees and gives twenty to thirty expert-led video tutorials on each topic related to Product-led growth. We take these videos, and convert them in different formats. Interview-style videos are part of our collection of podcasts. These videos are able to be transformed into blog articles. All of the videos on YouTube We are also sure that they'll link to each other should they are connected."

Access to recordings of sessions

"Repost the audio link to your website. This will help people who may not have had the opportunity to listen and also for visitors to your website again in the coming years," says Jen Weber director of Digital Marketing at Bright Funds. "You can choose to limit access to this site so you can track your users' data and provide the data in the form of emails regarding forthcoming activities!"

Are you in need of an idea? Jillian Wood Jillian Wood, B2B's marketing expert and content strategist cites Loopio's Loopicon 2022's platform for online-on-demand as a model for you to take after.

On the Loopicon 2022 website, Loopio doesn't just share audio recordings of their events but also provides the slides and links that are discussed in each presentation. This is all about value added.

Upload video clips to social media

Sharing short videos of the content from your event on Instagram, TikTok, Facebook and LinkedIn may be among the most widely-known ways to recycle video footage that you've created for your occasion. And for the right purpose. It's highly effective.

"This is a fantastic way to make more enjoyable videos. A variety of software tools can make the process of creating social video templates easy and easy," says Wood. If you're just beginning to make videos for social networks, she recommends starting with Canva, Lumen5 and Milk Video. She continues:

"Consider taking notes of your ideas and ideas to make short video clips that focus on certain areas. It is possible to cut the important parts of the recordings and insert title or talk-head clips in between to tie these clips to tell a coherent tale. They could be instructional videos or news style videos, long-form recaps of events, presentations or SEO-focused."

If you want to see a case study that has been successful, Ilija Sekulov of Mailbutler recommends looking into TED its Instagram account. Instagram page, which broadcasts short videos of TED talks every day. It has more than 6.6 million followers which has created excitement for longer-form content and TED talks itself.

Do not be afraid to get creative with the short pieces that you post, as well. As long as you have the permission to share certain events that were filmed by the event's speakers or participants, it can provide an ideal opportunity to create a sense of community between the people who attended and, in many cases ask participants in your film to spread their experiences with those in their networks.

Key points should be highlighted to help you get the most out of the email

While video recording can be an efficient method of reuse the material you have recorded at a specific event, be mindful that not all people consume media in the same manner. Although some prefer videos, others prefer to read documents.

It is essential to ensure that you're catering to your ideal audience by sending an update email after your celebration. The email can go out to all attendees and also to attendees, customers, as well as other people on your list of email addresses. (Ideally you'd like to make people interested in coming to your events!)

"One another video-related activity we do to repurpose webinar materials is to issue an email that follows-up filled with callbacks to participants in connection with the webinar," says Michalowski. Michalowski adds

"Instead of saying thank you to you for registering, here's a recording which will be discussed particular comments made by attendees throughout the session. We'll focus on the key issues that participants raised, and also highlight some of the highlights from the conference in order to create more of a feeling of belonging to our webcasts which we run." Joe Michalowski, Director of Content for Mosaic.

Create blog posts

A one-hour virtual event will provide enough information to compose many SEO-friendly blog posts that reflect thought leadership in their content. A longer time frame of your event may give you content ideas lasting for days or for months.

In order to get started with concepts Heller suggests that a content marketer sit in every session, take notes and think of ideas for blog post ideas. This can be particularly useful during discussion sessions or panels.

You may be shocked at how well this technique is effective. Kluz says that in the year 2020, the Vice President of Product at Netflix delivered a speech to the ProductLed Summit. Kluz's team compiled this speech in blog posts that has continued to produce dividends till the today.

"[His speech] was turned into a blog entry and the video also was included within the blog post," Kluz says. "It's usually the most popular blog post we've posted on our site and is ranked first in an array of key words."

Your blog's content must be as substantial as they could be by using useful images, videos, slides images, and links (with approval from the person who is speaking, of course).

"Share models, practices and playbooks that can help bring about positive change," recommends Tyler Wade, a veteran content marketing manager who had previously was employed by companies like Superside and Ratehub. "Use blogs as a supplement to the persona-based nurture sequences for email campaigns. It is ideal to have middle and lower end of funnel content that you could make use of to fill in gaps when the customer moves across the course. "

Use event audio in your podcast

Podcasts have only become popular over the last few times, making podcasts the perfect platform for reusing your event's information online.

"For the latest of our online conferences We've transformed roundtables as well as panel discussions into podcasts with the permission of the host," says Allie Decker Co-founder of Omniscient Digital. Omniscient Digital.

This channel could be utilized for fireside chats, panels and other occasions that are focused on conversation. Additionally, you can take audio clips from different events and incorporate them into podcast episodes that center on particular topics. It allows you to add a greater variety of voices and viewpoints to your podcast, without the need to arrange for further interviews.

Repackage images from an event

The most frequently overlooked source of digital content is visual images. These can be found such as slides that contain information about presentation, or images from the events.

"Repackaging slides and presentation of web-based events into digestible infographics, or visual summaries is an alternative method which can be extremely effective," says Sekulov. "Sharing the images on social networks, or embedding them into email campaigns can draw the attention of prospective customers as well as generate excitement about future events."

Don't just let the story be over. Keep an eye out for those memorable moments, and think about ways to create new ways to come back in the future.

"Make memes from everything to make you laugh at the people watching," says Wade. "If you're feeling discomfort, you have a story worth telling. It's great to make use of social media, as well as helping sales."

Utilize content developed by users

"Run polls throughout the webcast and utilize that to generate unique stats," Aman Ghataura is the head of growth for NuOptima. "For instance, we conducted an online poll during the conference] and noticed that 76% of the attendees were unaware of keyword clustering. This was an unusual statistic which we were able to advertise via articles-length points-of-views."

Allie Beazell, Marketing Chief of Staff at Census Also, she suggests combing the conversations at your conference to find more ideas on content you can use for your future webinars panel discussions, workshops, or blog posts.

"Use the questions you pose to provide a jumping-off to future events or even for writing articles," she says. "You could want to publish your queries separately (or in a series) on your social media accounts or provide an "too long or lengthy to read" response, and then an email link to the responses with a lengthy format or as a gateway to your follow-up event should you be able to determine that you have a valid concern."

Develop webinars, courses or online classes.

Following NuOptima organized an event where they provided over 500 attendees with the knowledge improve organic traffic to their website. Ghataura identified a rare chance to apply the knowledge to create an educational course which is totally free.

"Create the course in a gated one and promote it post-webinar to those that may not be familiar with the course," Ghataura recommends. "They'll sign up using their email addresses, and it's also possible to promote the webcast to attendees."

Alanna Gerton, founder of LANA LANA, shares another (wildly) profitable tale that employs this method: HubSpot.

"HubSpot transforms the material it developed for conferences into online courses that attendees have the ability to access to get more information about the specific topics which were discussed in the course of the conference." she says. "This does not only benefit for the participants but gives HubSpot to enhance the value of the conference throughout its period of."

Make case studies and create testimonials.

If your clients were attend your event, it is possible to turn the experiences of your attendees into short videos or case studies that you can share on social media. In this way, you will be more influential to prospective clients than the ones who participated at your unique event.

Wade admits to doing exactly that, and he got great outcomes -- after the customer spoke during an Superside celebration. "I did a study of the interview with the customer, then added a story that I then created a sixty second video that I posted via social media. This led the sales team to jump for joy," he says.

What do they have? A demonstration as well as an brief video to be utilized by the Superside marketing and sales teams to use for many years to come.

You will need everything to participate in (and reuse) for the next major event

Each virtual event you hold could be a treasure trove of information. The best way to utilize of this content through hosting an event that has the user-friendly accessibility features which are logical along with in-depth data analytics. Apart from the capacity to market, our virtual event platform can assist you in expanding your event after the event is finished.

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