Featured Client: Maria Killam -

Oct 20, 2022

This month's customer spotlight is Maria Killam: a decorator, hair stylist, speaker educator as well as a true expert in color known around the globe.

When she was 30, Maria was able to leave her current job and start a redesign business. She describes her superpower is her understanding of the power of color and how it can create transformation. After working with large colors at an Benjamin Moore Paint Store, she began to notice patterns in neutral undertones. This sparked the creation of her now-famous Killam Colour System.

After the flu pandemic in 2020 hit, Maria found herself limited in her options for decor and furniture. Knowing that this issue would be something others shopping to buy home decor could run into and she decided to provide her do's and don'ts of online shopping.

With a WordPress site that included a blog , Maria was able to start her own course, which she calls Shop Online With Color Confidence!

We'll take a tour of this gorgeously customized WordPress website, and get attracted by Maria Killam's distinctive utilization of .

A slick and engaging homepage with multiple Calls-to-action

When you land on the home page of the website it's a gorgeously colored website with a variety of ways to learn or work with Maria. You can sign up for email updates above the fold, plus multiple places to check out Maria's products as well as explore the courses she offers.

Maria Killam website home page

Offering Courses and Products for Sale using a shopping Cart

Maria invites users to visit her store by displaying an "save my seat" or "join the masterclass" call to action button. From there, Maria's website makes an excellent illustration of WooCommerce plugin. When you go to the checkout, Maria will explain everything you'll get in any of her online or live courses in order in order to help future students be confident about their purchases.

As Maria offers a variety of products, including eBooks and virtual events, along with her online courses, the WooCommerce integration is a perfect solution. With this, she can provide a shopping cart experience that allows users to purchase classes and other items within one purchase experience.

Monetize Your Expertise with

Maria Killam uses to make money from her knowledge, and you can too! There are a variety of methods to use on your website. How can help you achieve the educational goals of your students, company or the product you sell?
     Are you looking to give it the test drive? You can experience from a learner's or a creator's point of view with our free demo.