Easy creative tips

Every company should own the latest video (plus 6 staff-picked examples)

Dec 10, 2023

Video clips that are of the highest quality for your advertising strategy

1. Explainer videos

At the end of your explanation video your viewers will have the information they've been searching for. Explainer videos are educational and can be found in any format that can answer customers' questions. They explain the method that the product performs, or present a thought-leadership idea in a talking-head format.

Tip

Explainer videos can be great to assistance documentation to customers, providing answers to questions throughout the buyer's journey.

One important quality that a great explainer video has is that it doesn't rely on sales. Don't try to convince anyone to buy any item. Instead, define a challenge and then resolve the problem. Or, address a frequently asked question like in this brief but effective video:


  Explainer videos tend to be simple. They are designed to help the consumer earlier on the sales funnel. They can also be designed to be used by customers in the research phase.
 
  Determine what type of explanation is required to promote your videos Ask the sales personnel the questions they get asked on a daily basis. Find out about your customers and what they're listening to.

If you're planning to launch a new product and want to make a explanation video for your product, talk to the group who will be responsible for marketing the product to decide on the best factors to focus on as well as the most efficient method for achieving this.
 
  Animation and illustration can be a great means of promoting product announcements or even complex concepts that be enhanced by visualisation.

In order to create effective video explaining your ideas, be aware of these tips:

  • Know your strategy and plan your strategy around your target audience.
  • Be easy to understand. Avoid wasting time with irrelevant information or images that distract from the main message.
  • Maintain a professional and helpful tone.
  • Add captions to aid in accessibility and preference of the user.

Staff Pick example

The ride is in this explanation docu-style documentary about the 2020 Norco Optic. Bryan Atkinson flies down the roads in Interior of British Columbia while narrating how he tackles terrain using the features of his bicycle. There's only the bike and the rider along with the environment.

What does it do:This video perfectly captures the experience of using this product on an official stage. It is designed for people individuals who enjoy outdoor activities or adventurers as well as bicycle riders. It's also short and visually breathtaking.

2. Videos for promotion

An advertisement video (also referred to a promo video), is all focused on creating brand recognition. It's about creating hype or teasing an event with an instant video.
 
  Promo videos provide a brief glimpse of the future that will draw the attention of viewers and bring people to your site via different channels, including social media. The best promo videos are brief, engaging and quick to establish a image (hopefully aligned with your band ).


  Promo videos also provide a great way for you to contact the top artists that your target audience is familiar with, or is an fan of. When you connect with creators and influencers, you can also boost the amount of viewers who watch your videos.

Staff Pick example

What makes it work: Well, Raheem Sterling. The reason why it works is the fact that, in opposition to the suggestion we made earlier, this promo is a bit long -- but its length gives the impression of humor the story that's being played out. Do you think laughter is the most effective way to advertise a mobile phone? It appears to be.

3. The story behind the brand, as well as BTS videos

Brand story videos are essentially a storytelling video for your brand. It is essentially the equivalent of a "get-to-know-me" video or an the story of an ancestor to your business.
 
  If you have the budget in place and the best people in the right team, a short video of your brand will serve as a key marketing resource over the course of years.
 
  The value of telling a brand's story videos is to master, so before diving into production, ensure that you be prepared with a script, plan, narrative board, and a script that is ready to go.
 
  By watching a behind-the scenes video viewers get a look into your brand. They look at your team along with your procedure to get things done or show how it is done. Also, they can provide your event or promotion benefits from a new perspective.

4. Webinars

What can you do to create a great webcast?

Make sure you are focused on the content you are creating, create the best experience possible and find ways to connect with your target audience.

5. Case study videos

6. Branded content and narrative

Narrative videos are made to entertain. That's it.
 
  Even though all the company's videos are intended to be fun, they don't necessarily have to serve as their sole purpose.
 
  Narrative brand content is a way to tell a narrative. Contrary to a narrative video about a brand however, it does not have to include your origins. An alternative to the typical advertising format Commercials that are based on the motivation behind their products which is more important than the business.
 
  Most brand narratives focus on larger themes like the family unit as well as love, compassion, and dedication. These are built upon a narrative outline. There is an exposition climax, and resolution. After that, we have a an individual who is changing.
 
  Sometimes, brand narratives are used to expand on themes such as Nike's "Just Do It" or "Dream Crazy" campaigns.

Staff Pick examples


  Rimowa employs a similar strategy to tug at the heartstrings with its poignant travel campaign. It is a film about traveling, travel and lost phone calls.

Why it works: Both narrative examples follow a similar formula: problem-agitate-solution. We are introduced to the life of a person and reveal the struggles as well as the successes and challenges of their life. They're personal and guide us in without the need to know anything about the product or company.

7. Branding campaigns that are creative and innovative

An umbrella category to cover those brand videos that aren't suited to other platforms. Creative brand videos are exactly the opposite. It takes an approach which is different from the standard branding video. There is an unwritten formula. It's just a matter of getting involved in a unique idea that is appealing to you and that is consistent to your branding.
 
  For businesses looking to take an approach that is innovative, look at the agencies, filmmakers or groups behind your best creative and memorable videos. Get in touch with them and discuss the way they collaborated in conjunction with their clients. What was their time-frame and budget? What kind of input from a creative perspective would you like to receive? Decide the size of this video advertising campaign. Could it be connected to some occasion? Rebranding? Do you have a specific item?
 
   Staff Pick examples


  It's difficult to pinpoint the type of video "Obscura" could be, perhaps since it's an art-based film disguised as an advertisement. It's a great example of a business relying on a creator to treat their brand with care and respect.


  The Mary Oliver reading poem "Wild Geese" with beautifully recorded mornings along the North Coast. In showcasing the beauty of the natural world as well as the beauty of nature the Patagonia Australia film has everything the way it should be.

What it does: Surprising your audience is an excellent idea. This will help you distinguish yourself from your competitors.

Every business of any size are able to make a statement through a selection of attractive branding videos. It's your responsibility to incorporate your personal vision and mission in every video, keeping your audience at the forefront of it.

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