Easy creative tips

Every business should have a brand-new video (plus 6 examples picked by staff)

Dec 6, 2023

Top branded videos for your advertising strategy

1. Explainer videos

At the end of your explaining video viewers should be able to find the information they were searching for.
Explainer videos are educational and can exist in a variety of formats to address customers' questions. They walk through the steps of using the product, or describe a thought-leadership concept in a talking-head format.

Tip

Explainer videos can be great as support documentation, answering FAQs at any point in the buying process.

A key characteristic that a great explainer video has is that it isn't sales-driven. You shouldn't be trying to convince anyone to buy something. Instead, define a challenge and find a solution. Or, address a frequently asked question like in this easy but effective video:


Explainer videos typically are extremely high-level. They are designed for the customer earlier in the funnel. They could also be made for customers at the research phase.

To understand what kind of explainer is needed for your video marketing efforts inquire with your sales representatives what questions they answer on a daily basis. Get to know your customers and what they're experiencing and experiencing and.

If you're launching a new product and need to make a video explaining the product meet with your product marketing team to identify the top aspects to emphasize and the most impactful way to do so.

Animation and illustration can be a great way to communicate product updates or complex concepts that can benefit from visualization.

For a compelling explanation video, remember these tips to keep in mind:

  • Make sure you know your plan and organize your strategy around your audience.
  • Make it clear. Don't waste time on unnecessary information or visuals that distract from the main message.
  • Keep a professional, helpful tone.
  • Add captions to aid in accessibility and user preference.

Staff Pick example

The ride is on in this informative docu-style explanation video about 2020's Norco Optic. Bryan Atkinson flies down the trails of Interior British Columbia while narrating how he tackles terrain using the bikes features. The bike is all it takes, the rider, as well as the surrounding.

What it does:This video perfectly captures what it's like to use the product at an expert stage. The target audience is: outdoor lovers, adventure seekers, and bike riders. The movie is short, but visually beautiful.

2. Videos for promotion

A promo video also known as a promo video, is all about creating brand awareness. You're building hype or teasing an event with a quick video.

Promo videos are a short snippet of what's to come designed to draw attention and drive traffic to the social media channels or any other. Promo videos that are effective are brief, engaging, and quickly establishes a image (hopefully aligned with your band).


Promo videos can also be a great opportunity to tap important creators that your audience has heard of or is a big fan of. By reaching out to creators, you can also expand your audience.

Staff Pick example

What makes it work: Well, Raheem Sterling. Also, unlike the suggestion above The promo in question can be quite longhowever, its length provides way to the humor of the story taking place. Do you think laughter is the most effective way to sell a cellphone? We think so.

3. Brand story and BTS videos

A brand story video is basically a "get-to-know-me" video or an ancestor story of your business.

With the appropriate budget and the right people A brand story video could serve as a key marketing resource for many years to come.

Story-telling videos for brands are crucial to get right, so prior to starting production, be sure to have an outline, a storyboard, and a script ready to go.

By presenting the help of a behind-the-scenes footage viewers can get an inside look into your brand. They look at your team and the process you use to get tasks accomplished, or show the processes that are used. They may also provide an event or promotional campaign a new perspective.

4. Webinars

What do you need to know about creating a great webcast?

Make sure you are focused on your content, build the best experience possible, and figure out ways to engage your audience.

5. Case study videos

6. Narrative brand content

The narrative video is a story with the purpose of entertainment. That's it.

And while all your brand's videos should be fun, they don't need to be the sole goal.

Narrative content for brands tells an account. Contrary to a narrative video for a brand that is required to include your origins. More of a typical ad style, commercial videos have a motive to their product which is greater than their company.

The majority of brand narratives are focused on bigger themes such as the family unit, love, compassion and devotion. The narratives follow an arc. There is an exposition the climax and finally, resolution. We're given a character, who changes.

The use of narrative brand content can be used to introduce or expand upon a slogan like Nike's "Just Do It" or "Dream Crazy" campaigns.

Staff Pick examples


Rimowa utilizes the same strategy to tug at the heart strings through its memorable travel ad campaign. It's a film about luggage, traveling, and lost phone calls.

Why it works: Both narrative examples follow a similar formula: problem-agitate-solution. We learn about the case study of an person, revealing the struggles as well as the triumphs and tribulations of their lives. The stories feel intimate and pull us into a story without the need to be familiar with the item or the company.

7. Branding campaigns that are creative and innovative

A catch-all category for the brand-related videos that aren't suited elsewhere. Creative brand videos are just that -- it takes an approach that differs from an unstructured marketing video. In reality, there isn't any formula that can be used to create this. It's just a matter of being fully committed to an idea that you're passionate about, and that is in line to your branding.

For businesses looking to take the initiative to be creative, take a look at the filmmakers, agencies, or teams that make some of your most memorable creative videos. Contact them to see how they collaborated with those clients. What was the deadline and budget? How much input from a creative perspective do you wish to get? Determine the scope of this video marketing campaign. Can it be tied to a launch? Rebranding? Is there a particular item?

 Staff Pick examples


It's difficult to define what kind of film "Obscura" could be, perhaps since it's an art film disguised as a commercial. This is an excellent illustration of how a company can trust a creator to treat the brand's image with passion and creativity.


A reading of Mary Oliver's poem "Wild Geese" over beautifully recorded mornings along the North Coast. Through capturing the splendor of nature the Patagonia Australia video has everything the way it should be.

Why it works: Surprising your audience is a good thing. It signifies that you will stand out other content.

All businesses of all sizes can make impressions with its content library of powerful and visually captivating brand videos. It's your responsibility to put your unique vision and mission into every type of video, keeping your customer at the heart of it.