Eric Siu: Your Foolproof Sale Funnel for Online Courses -
Learn to design and build a more successful sales funnel, which will allow your online course business to reach its true potential.
The art of creating and perfecting a sales funnel is one of the key steps for selling your online course. If you've never looked at the sales funnels you're using, you're most likely overlooking opportunities across the entire funnel of marketing.
This week, you'll learn what the industry's top performers have been doing to increase the sales.
Check out our no-cost video below with sales funnel expert Eric Siu, CEO of Single Grain, to learn how you can improve your sales funnel to achieve or even exceed your online course business' objectives for growth.
The 4 Steps to Maximizing your Sales Funnel
Step 1: Identify Your Ideal Client Profile
The first step is identified your ideal client profile. It is crucial to determine the ideal client and define everything you can about your target - the more precise the more precise. Think of things like their demographics and age, where they hang out and what interests they have, as well as the things that motivate them emotionally. Analyzing all these things allows you to craft your ideal client profile. Don't shy away from doing your own research because it is the very first stage of the sales funnel.
Focus on building your ideal client profile, and then create something basic that will get your point across. Videos are a fantastic starting point for creating a simple video that can help you "drive your message towards the heart of your audience".
Step 2. The Hook
If you are creating videos or ads, you want to have ads that can cover the whole gamut Don't be constrained by it. From there, you need to promote the change in the video, and explain what you're doing to solve the viewer's problem.
How to ensure that this happens, is by creating a compelling hook. You need to craft an engaging story that's entertaining and funny enough to keep people watching. People who view your advertisements will most likely see ads on Facebook or YouTube which is where they'd like to gather and enjoy fun.
Promote your products while also providing your customers with fun! The goal is to entice the viewer within five minutes, or they'll just go on. This is essential, and will be a major factor in the success of your ads.
Step 3. The landing Page
Once you've captivated your audience after you've captivated them, it's time to direct your audience to the correct landing page.
Take them to a webpage that allows them to sign up to sign up, enter the email address and view a short video or go on to an automated webinar. A great solution to do that is eWebinar.
Always give prospective students even more benefits, and once they've opted into your email list begin to build a relationship with your students and establish a connection. Establishing relationships with your students is simple using an automated emailing system. You can include a series of six to twelve emails or less. Through these emails, you'll start providing them with more value while slowly leading into discussing the deal that you've made.
Step 4. The Sale
Create a time-limited offer that expires in a few days as this can create an impression of urgency in your potential students, making them more inclined to purchase. Go to a second free training video, ensure that you put the deal in the same place. Make sure to show your prospective students how you can help with their issues right away after they've submitted their applications.
If you're selling a smaller or less expensive course that is under $2000, you can also direct them to a pricing page with a higher pressure. Be sure the course is being offered has an expiration date and that there are some additional bonuses included in your current bundle. Use a program like Deadline Funnel to help you put expiry dates on your offers.
Do not rely on paid advertising By itself
One of the best ways to reduce the cost of advertising is to avoid relying solely on advertisements that are paid. There are many different channels that you can use to your advantage that can help you develop material to extend your products popularity.
Consider YouTube, blogging videos, and podcasts to give you a couple of examples. Creating your own content allows the company to grow its following, which is an excellent pool to dip into while searching for possible students. If you create quality content and share it through numerous social media platforms from many people. That's free advertising for you! The creation of this type of content will allow you to truly dive into what you're teaching, and discover the subject areas you're the most enthusiastic about.
Producing content can also allow you to start creating your own brand. Growing your following and social media following allows you to build your brand at the same time. The more people know your name and what you offer, the higher price you are able to cost for your course. It's all about reputation, because it gives people a reason to visit YOU.
Once you've got traffic coming in from different ways and that people are given reasons to come to your site, it will improve your ability to create training courses as well! It could take an to two years get your content machine running however once you've got it up and running, you'll be way ahead of the game. Do not be scared to share free content, because it leads to the creation of an audience that is devoted to you and then you can offer higher-ticket items such as courses for as little as $1,000 to $10,000 a pop!
Additional resources that can help
Take a look at the video below and gain access to another gratis video that will provide more information on how you can structure the sales pitch, and how to drive up the sales figures. There are many strategies, tips, and methods to add to what you've just learned about funnels for sales!
For more strategies for getting started creating your own online course, download this free guide to designing an online online class and selling them!
Want to start implementing the lessons you've learned in your online course? It's easy to implement what you've just learned with students' success tools integrated in the platform. Register for a no-cost account to get started immediately!