[PODCAST] Episode 5: Andrew Lock - Top Marketing Expert reveals Walt Disney's entrepreneurial Secrets

In our Podcast on Memberships and Courses' latest episode, we got to talk with Andrew Lock about how he started out as a photographer working for the BBC into becoming a major within the world of online marketing.

You'll want to read Andrew's book "Walt Disney's Way" and discover how to build a better company (including websites for membership) with the Magical Marketing Strategies of Walt Disney.

You can learn more about what Andrew is doing by visiting his website AndrewLock.com or MagicalMarketingExperience.com

These are the highlights and things you won't be able to overlook in the program:

• This is the incredible story of how this ex- BBC cameraman used his unique talent to make connections with web marketing giants like Yanik Silver, and Dan Kennedy, build a flourishing online company, becoming one of the big name in the field of online marketing... at first a complete nobody. If you've ever thought about whether it's possible to do this and succeed, this story will tell you it's possible. (0:00)
• A clever method by which Andrew got free membership in Yanik Silver's exclusive and highly-respected mastermind group. This is a great strategy to be able to land gigs, interviews, or free products and even get your product promoted by some of top name in marketing online. Imagine the increase in sales this would bring to your company (1:06).
• The dark hole Andrew got to when the disease spread and the way he managed to pull himself from it (and the ways you can apply what he learned to help to get through difficult situations in your career and life) (17:31)
• The secret to nearly effortless the business world is to be successful. Almost everybody gets this wrong and it causes endless frustration and suffering. Following Andrew's tips and the success, motivation, perseverance, and consistency in your business is almost guaranteed (10:21)
• A virtually unnoticeable problem with your website is almost certainly killing your conversions right this second -- and how to utilize one of Walt's closely-guarded entrepreneurial secrets to get it fixed quickly (30:37)
• A sneaky way Disney basically "manipulates" youngsters into selling their parents to go to Disney theme parks and the best way to utilize this tactic legally to make it easier for you to sell your online classes (29:13)
• The biggest mistake that Disney's newly appointed CEO is making that would have Walt lying in his grave -- learn what NOT do during a recession (33:18)
• The key to success in your online business. The answer is simple... Make this a priority and you'll be the one getting interviewed on podcasts. Don't and you'll almost certainly remain in the struggle (37:47)
• The M_______ Test. A brain-dead simple method of determining if the topic you teach can be a great fit for a membership website (Plus, an even easier approach to discover a near endless supply of hot subjects and great content ideas that you can build a membership website on) (39:33)
• The nefarious trap most new entrepreneurs fall into that causes them to struggle needlessly -- often for years and many never figure it out (This might be holding you back right today) There is a simple way to avoid it. (10:43)
• "I________ kills entrepreneurs". An important lesson to learn from the pandemic and how to beat the top entrepreneur "killer". (16:37)
• The lesson of retention that site that is a member must learn from Walt Disney's theme parks. This is what makes the differentiator between a website that slows down and eventually dies no matter what is tried as opposed to one that expands quickly and is growing almost without effort (25:32)
• "The "Kodak" Test. The color and even the pavement at Disney's theme parks has been extensively tested to convince visitors in. And what you can do to implement this concept to your online courses, sites, and memberships to boost the sales (26:43)
• How Disney makes use of "fake smells" to entice parents into its theme parks. Disney has literally created a machine to do this and Andrew shows how you can take this idea and apply it to online courses and memberships in a genuine method to increase conversion rates (29:36)

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