[PODCAST] Episode 5: Andrew Lock - Top Marketing Expert Shares Walt Disney's entrepreneurial Secrets

On this show, we had the opportunity to chat with Andrew Lock. He tells us about how his journey from a cameraman for the BBC and then to become a major player within the world of online marketing.

You'll want to read Andrew's book "Walt Disney's Art of Business" and discover how to develop a stronger company (including membership sites) using the Magical Marketing Strategies of Walt Disney.

You can learn more about what Andrew is doing by visiting his website AndrewLock.com or MagicalMarketingExperience.com

Below are some highlights and things you won't want to miss in the program:

• The unbelievable story of the way this ex- BBC cameraman utilised his single skill to network with internet marketing giants like Yanik Silver and Dan Kennedy. He built a thriving online enterprise, and eventually became one of the big brands in marketing online. Beginning as a complete no-one. If you've ever wondered if you can do this, his crazy story will let you know: You absolutely are able to. (0:00)
• The smart way Andrew Lock got a free membership to Yanik Silver's highly exclusive and prestigious mastermind group. You can use this same strategy to be able to land events, interviews, and discounted products, and possibly even have your products promoted by one of the top names in internet marketing. Imagine the boost in sales this could bring to your business. (1:06)
• Andrew Lock shares the dark space he was in through the pandemic, and how he was able to pull himself from it. And, how you can take the knowledge he gained to help you through the challenging times in your work and in life. (17:31)
• The key to almost effortlessly achieving the business world is to be successful. Almost everybody gets this wrong and this leads to many years of misery and suffering. If you follow Andrew's suggestions, the success, motivation, perseverance and stability within your company is nearly guaranteed (10:21)
• A virtually unnoticeable problem with your website is almost certain to kill your conversions now and the best way to make use of one of Walt's secretly guarded secrets of entrepreneurship to fix it fast (30:37)
• An espionage technique Disney actually "manipulates" children into influencing their parents in Disney themed parks. Learn how to utilize this tactic legally to more easily sell your online course (29:13)
• The biggest mistake that Disney's newly appointed CEO is making could have Walt rolling over in his grave. He should learn how to avoid making mistakes during an economic downturn (33:18)
• The key to success in your online business. Simply put... Make this a priority and you'll to be interview on podcasts. If you don't, you'll probably continue to struggle (37:47)
• The M_______ Test. It's a brain-dead easy method to determine if the subject that you are teaching is a suitable choice for a membership website (Plus the test is a simpler approach to discover a near endless supply of hot concepts and topics that you can build a site for membership around) (39:33)
• The insidious trap almost all business owners fall into causes them to struggle needlessly, often for years without ever figuring it out (This may hold you back this moment) -- and a simple way to avoid it. (10:43)
• "I________ kills entrepreneurs". An important lesson to learn from the epidemic and the best way to overcome the #1 entrepreneurial "killer". (16:37)
• A lesson that all site that is a member must learn from Walt Disney's theme parks. It really is the distinction between a site that slows down and eventually dies no matter what else you do, as opposed to one that expands and grows almost effortlessly (25:32)
• "The "Kodak" test. How even the color of the roads in Disney's theme parks has been thoroughly tested in order to subconsciously draw you in -- and what you can do to apply this principle to your online courses, sites, and memberships to boost the sales (26:43)
• What is the way that Disney makes use of "fake smells" to encourage parents to purchase tickets to the theme parks. Disney literally invented a machine for this purpose. Andrew discusses how you can use this idea and apply it to online courses as well as memberships in a real method to increase conversions. (29:36)

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