Eight-Step Black Friday Sales Strategy Guide for creators

It's the time to shop for bargains! If you are a designer, late winter and fall is the best time to shop so you stand a great chance to make more money during the months. Black Friday is one of the main days for businesses to earn huge profits. Actually, this is how it got its name - many businesses wouldn't be successful (or "in in the black" in the accounting language) prior to the time their Black Friday promotions became a success.

To maximize the time while customers are spending to maximize the time spent, you'll require a strategic marketing strategy that will get new and existing customers excited about your digital product. Check out this article to find a thorough Black Friday sales strategy guide which will assist you in creating an impactful, revenue generating campaign in the fall.

Are you sure what exactly you're looking for? Jump to any section on this page:

•         Value of an Black Friday sales strategy
•         How long ahead to get ready to prepare Black Friday sales
•         8 steps to build the most effective Black Friday sales strategy      
•             Do research & set your budget
•             Promote on channels where your audience lives.
•             Map how conversions will happen
•             Design an irresistible deal
•             Craft messaging that can be converted
•             Tease & promote it
•             Monitor and optimize
•             Engage post-campaign marketing
•         Some great Black Friday promotions for digital items
•         Conclusion

Why do I need a seasonal campaign for Black Friday?

The term "seasonal" refers to marketing campaigns that happen at a specific time of year, based on an event or holiday which is pertinent to the time of year. For instance, Black Friday promotions always take place in November, since it is right before the major holiday gift giving season and is the best time of year for people to stock up on presents.

Since most companies are using the upcoming gift-giving holidays to encourage sales, it's now become an extremely sought-after opportunity for customers to explore brand new products that they might not otherwise have afforded.

This is also true for encouraging upsells with already existing customers!

When should I begin planning a Black Friday sales strategy?

Planning for seasonal campaigns starts at least a couple of months ahead of the celebration. It can take time to think about and plan, design and develop all the parts that comprise a campaign. Large companies may even prepare an entire year in advance. Usually marketing, sales, and the product development teams are all involved in the development of campaigns. However, if you're a solopreneur, you could also do it!

With this in mind, make sure to begin with your Black Friday sales strategy planning in August or September. It's possible to launch last-minute campaigns too, especially if you have a smaller and fast team. However, some paid media channels can become crowded. It's a best practice to design your template early and complete the smaller details including messaging and calls to action, closer to your go-live date.

8 steps to create a highly successful Black Friday sales strategy

Whatever size your team of content creators is, Black Friday sales strategies can be executed in 8 simple steps. Breaking it down into these steps will help you prepare ahead of time and ensure that you're hitting your goals prior to the day.

Pro tip: if you're short on time take one action every week until your date for live! If you're starting the teaser to build up your followers before the official promotion drops make use of the date of teaser announcement to determine your live date.

Do research & set your budget

Effective research is mandatory to making your Black Friday campaign a success. Some things to research include:

• Which issues are relevant for your market in the present?
• What solutions are working or what solutions aren't? Why?
• How is your solution different from the other ones available?
• Who is your intended audience? look to find information on solutions?
• What do your customers anticipate from what they can expect from a Black Friday sale? In other words, are they motivated by discounts package deals, multiple items, or exclusive access to your online learning community?

While this seems to be a lot of questions, it can provide a precise picture of the places your audience will be online throughout the Black Friday rush. This will allow you to discern what message and product that you can put on their screens.

It's also important to think about both existing and new customers. If these two groups need an entirely different approach in terms of channels, messaging, and offers, it's best to split the two campaigns at this stage.

Another important thing to secure at this point is your budget. How much money are you willing to spend on advertising? What is the amount you are planning to generate as a return in your investment (ROI)? For a general guideline, strive for at least 30% ROI for any campaign (but more is always more effective).

Promote to channels where your target market is

Marketing channels refer to any electronic or physical place that you can use to promote your offer. Digital channels are easier to follow, especially if you're selling a digital product via the web.

This table below contains some channels to think about. You can choose between organic channels, as well as "free," channels which do not require an extra expense, but take longer to establish the engagement of users and convert them into customers. Paid channels, on the opposite, have various levels of cost but yield higher-quality results more quickly. Naturally, the more you spend, the better results you earn.

It's possible to combine strategies with channels. However, it's not recommended to use one channel for your sales strategy.

There are a few points to keep in mind for any content that goes through your channels. You should

• Have fast loading speeds so that people do not bounce off or fail to buy
• Make sure to clearly state the offer and directions for purchase at the top so it's simple to convert customers
• Do not focus too much on items that are not part of the Black Friday promotion, as you'll want to focus on getting best results from the most important products

Map showing how conversions will occur

• Lead collection and form forms. What will customers do to be able to share their contact information with you?

It is also an excellent opportunity to understand the distinction between the top funnel and the bottom funnel. The funnel at the top is a stage of early awareness and the bottom funnel will be right after the lead is converted. If you're using blogs, as well as other organic channels don't forget to map the route that leads travel from top funnel pages to content in the bottom of the funnel.

Commerce includes a wide range of features for selling and payment designed to assist our designers boost conversion rates as well as the value of an order:

• Buy Now, Pay Later: Providing the option of paying over time has helped users increase their average order size by three times.
• Order Bumps: Suggesting complementary products when you checkout helps users increase their order size by 98percent on average.
• Abandoned Cart: just started Abandoned Cart emails just in time to prepare for Black Friday. This feature helps customers recover lost sales and generate more sales.

Make an irresistible deal

What's the real Black Friday deal that you're providing?

It's okay to include different offers as part of a marketing plan. If you're looking to market multiple offers to various audiences, think about splitting your marketing by dividing it into smaller efforts. This will let you focus your efforts more precisely and get better results.

A few examples of offers are:

• 50 percent off of any of the courses you choose to new customers
• 25 percent off of any course of choice to existing customers
• 2-for-1 offers or product bundles for a discounted price
• Exclusive access for those who are the 100 first customers to join your on-line learning community
• Access to those who sign up for the initial 50 times to receive your new course for no cost.
• VIP one-on-one coaching sessions

A few pro sales tactics to use when you are deciding on the best offer for you:

• Do not have more than 3 offers going at the same time, as you don't want to divert leads
• Every offer must be fairly straightforward so that it's easy to explain and create excitement about
• This should be an offer impossible to find at any other time of year

Craft messages that can be converted

Messaging (also called the marketing message) is what communicates your message to the customer. Messaging should be specific to your target audience as well as your company's brand as well as the channels you're planning to advertise on in this Black Friday campaign. Remember that many channels have a preferred messaging format. As an example, although Instagram captions permit the posting of with up to 2200 characters, most posts should contain captions of less than 500 characters so it's easier for customers to understand.

• Download now
• Access this page
• Sign up
• Click here to sign up
• Join our community

Promote and tease it

It's time to execute!

If you're a busy solopreneur or you're ready to begin in your next holiday campaign, a pro tip is to plan your content ahead of time. Applications such as Hootsuite, Meta's Business Center and Letterdrop are fantastic tools that let you build and schedule content prior to your scheduled launch date.

There are many Black Friday campaigns are starting with earlier, and earlier each year. Depending on your sales strategy You may decide to make a limited-time deal. You can also offer the Black Friday deal a week or two prior to the day of celebration. Because there's a limited amount of time to run the promotion, consider including an earlier "light" launch with teasers about the upcoming deals.

Track and optimize

Don't forget about your campaign after it's live. Be sure to keep an eye on the campaign as soon as it is live. For the first day you should check the site several times during the day to verify there weren't any technical issues. Following that, daily report is recommended. It's true that Black Friday campaigns have such limited time span, therefore you'll want to pay close on the campaign. A single day mishap can cause an enormous loss of opportunities.

Regular optimization is essential to a successful Black Friday sales strategy. If you see your ads or content aren't performing optimally, try changing them! Experimentation is the fastest way to determine what is most effective for your audience.

Keep in mind that changes to campaign content needs a bit of time before they show results. you won't see rapid improvement within a few minutes. Organic content will take especially longer longer than the timeframe for your campaign. The paid content will usually show improvement in performance within a few hours up to the duration of a full entire day.

Engage post-campaign marketing

Offer your brand new and loyal clients with some unique deals. For example, give them an additional, but less expensive discount should they decide to purchase additional courses!

A few examples of fantastic Black Friday promotions for digital items

You are ready to work to develop the Black Friday sales strategy but looking for a bit of some inspiration? Take a look at the most successful campaigns listed below.

The Audible Subscription Offer for New Members

Audible is an Amazon-owned company which allows its customers to listen to podcasts and audiobooks. Subscribers pay on a monthly basis. They can either purchase either a monthly or an annual basis in order to have access to a collection of digital audiobooks and other content.

To celebrate Black Friday in 2023, they launched a fantastic marketing campaign that encouraged new sign-ups and customer loyalty. What they offered which was fantastic:

• Offered a cheap introductory cost of four months that's enough time for users who are new to explore fully the features of the system.
• The offer also included Audible credits as part of the promotion, allowing users to get access to more content "for no cost" if they didn't like the included content.
• Purchasing the deal was easy as users could use their existing Amazon account and payment information to convert. The removal of this obstacle in the conversion process allowed for greater sales.

Classy Yet Trendy's eBook Sale

Classy Yet Trendy is an online resource for those who is looking to design small-scale wardrobes. It offers a variety of digital and eBook downloads that help users visualize their own style and create a simple outfit to go with.

In 2020, they launched a Black Friday sale on all of their Capsule Wardrobe eBooks. What's so great about their marketing strategy?

• They positioned their timings in line with what their audience desired. In a period when many people were staying home more often and cleaning out their wardrobes, they offered eBooks about how to achieve this.
• The offer as well as the discount coupon as well as the landing page to redeem the offer easy to find.
• There were also teasers about what the ebooks would look like in order to stimulate purchases by more risk averse purchasers.

Ran in Segall's Webflow Training

Ran Segall began his career as a web designer and later moved to teaching his website course design skills on YouTube, where he now has over 400k viewers. He's already earned more than $3 million from the sale of his digital products.

Just a few months ago He announced the release of his Webflow Course. Though this wasn't strictly an actual Black Friday promotion, it does have a lot of laudable aspects which are in line with. This is what makes this campaign excellent:

• He promoted the deal on LinkedIn, where he already has an audience with 9,000+ followers.
• A sense of urgency to purchase can be developed. In the post, he states, "And to make this launch even sweeter We're offering you a special 30% discount off of the course. However, don't hesitate - this offer ends the Friday before midnight."
• The 30% discount can be found right across the image, so it's hard to ignore it.

Conclusion

This Black Friday sales strategy guide can assist you in deciding the best way, what to do, and where you will be able to reach your current and potential customers during the holiday season. Make sure to conduct the research in advance and start planning early. There is a lot of noise and competition this time of the year So being thoughtful and loud with your promotion will help you stand out from your competitors.

Do you want to get started making and selling digital items using just one platform? Test a 14-day free trial now!