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Develop an audience that doesn't burn out. three strategies from the coaching coach for the mindset Becky Mollenkamp |

Dec 16, 2022

Learn from a coach for your mindset and Becky Mollenkamp's tried and true techniques to grow the number of people who are watching her and not burn out.

Becky Mollenkamp is an expert in mindset coaching which assists individuals in making the shift from small-business proprietor to CEO and establish profitable businesses without burning out. With her Gutsy Boss brand, she has helped thousands of clients eliminate"shoulds "shoulds and redefine the definition of success in their own terms.

With more than 20 years of business experience, as an entrepreneurand even running a content marketing agency which earned six figures prior to launching her coaching business in the year 2015 -- Becky has developed the most effective practices that work best for her in regards to building an audience.

The three principles of today drive Becky's marketing

There's no need to keep current with the most recent developments in social media.

Select long-term strategies instead of instant enjoyment

Maintain your peace of mind at work and build an enterprise that will last

There's a feeling that a rising trend in marketing is appearing everywhere. Being able to keep up can result in feeling stressed and disoriented away from the things you value. Becky made the conscious choice to focus instead on the methods and strategies that help her.

Today, the focus is eliminating social media websites that cause greater stress than.

"I am reaching the limit of my ability in social media," she explains. "I've eliminated myself from Facebook This feels amazing. The same is true for Instagram. Instagram will be a bit more peaceful. It's not a good idea to spend too much time there."

Becky's main guiding rule which is to release the "shoulds" is also applicable for social media. Particularly when taking on too many tasks at one time.

"It begins to seem like a lot. I'm about to create an account with TikTok Then I'll need to make another Reel... with a picture along with video. Also, I'll need an idea that is truly creative to make a Twitter. Also, I have to be able post something to Medium. The amount is too high," Becky describes.

"I believe we're getting to an era of totality as a species, and some people are saying, 'I have to change something.'"

Instead of making something completely new entirely from scratch for each platform, find innovative ways to utilize the previous content you've created. In this case, for instance you can transform your YouTube video into shorter ones for TikTok as well as Instagram Reels. This transcript of the video could serve as the base of your blog or newsletter post.

What does it look like when you have the power toown your target audience? They will be able to communicate with you through a medium or platform that you control, such as your email newsletter, an online community, or even your site.

Here's the way Becky describes the value of email for owning your clients.

2. Make sure you choose the long-term approach over immediate satisfaction

With more than two decades of experience working in business, Becky has a good understanding of which strategies for marketing are most effective for her. Now, she is returning to the tried and true methods even if they take a little more time to repay.

When you're building a business It can be easy to find strategies to advertise that will yield results quickly. It's easy to feel discouraged even if you're not seeing immediate outcomes, however the methods that require time and energy initially will usually create stronger, long-lasting connections to your target audience.

The type of job Becky does requires honesty and vulnerability for her clients. In turn, they have be able to trust her working with her prior to coaching. A consistent communication with her via weekly newsletters helps build confidence.

"Before individuals work one-on-one with me, they typically are on my email list for six months or even for a year," the woman explains. "I'm regularly sending them messages each week, and they meet me. They may purchase something of a small amount before, many years, my clients whom I will consider my own clients eventually make the decision to invest in coaching."

The Gutsy Boss podcast is yet another important element of Becky's long-game strategy. "That's took a while to turn a profit" she says Becky. "I've been running my podcast for the past four years, and I'm only beginning to notice that every month that I'm seeing an increase in the amount of people that listen to the podcast."

SEO refers to making your website as well as your content and products easier to locate via search engines. The content that has been optimized is likely to rank higher when you search for relevant keywords and phrases. If you optimize your content, the easier it will be for your intended public to locate it on Google's search results.

Becky was the founder of a content marketing agency prior to being a teacher in the field of SEO. SEO is able to stand the years of experience across different professions.

"SEO is the most tried-and-true strategy that is effective," she says. "SEO is a long-lasting sport however, it pays dividends. Instead of coming up with a product which has a shelf-life of just two minutes, SEO is an ongoing item that's on the shelf for many years."

As she optimizes her blog's web-based and content to keep the specific needs of her audience prospective clients are able to find her content via search. If they stumble upon on her website, the information she offers as well as her unique perspective keeps them engaged, watching as well as subscribing to her newsletter and, in the course of time, turning into customers.

"I was the sole one who could answer that question because there wasn't someone aside from me who could have answered the question this way. If this was the final idea they had and it's the solution that resonated with them so I was able to answer using the method they desired to hear. Then, they're going be inclined to work with me."

In the end, Becky finds herself networking (what she calls is an "old method of marketing") and making use of social media to meet more potential clients.

"Getting involved in conversations with my existing network and doing old-fashioned networking with people in person to meet new acquaintances... having the ability to speak to the audiences of people around me has been highly beneficial, whether it's meetings or working with others," she says.

What is the most common thing that these methods to build audience have in common? They can aid Becky maintain a vital equilibrium between her work and personal life and has grown more important more than ever before for creatives in the past few years.

3. Make sure you are in harmony with your family and work to create a business that can endure

"It seemed like, at once, every business was an online company during the pandemic. This led to a massive burning out," Becky recalls. "I'm seeing it among numerous people: We're all exhausted from the demands of managing an online business."

Becky looks for ways to increase the number of people who follow her and her business, without jeopardizing the lifestyle she's built and plans to build. "I have a family, and I'd love to be able to enjoy an existence. I don't want my existence to revolve around making videos every day."

"How do I make the best decisions so that I can live the way I would like to live while also growing my fan base?"

Productivity and growth could be great things, but not when they're at the cost of your mental health.

"I want to think about how I could utilize my time the best way however, not only as I'm seeking to complete more work however, I would like to have an enjoyable life."

Eliminate the "shoulds' and create the business you want to have

Becky helps her clients build businesses without burning out. It's evident that comes from her years of finding the balance she needs for herself.

Her business has come quite a ways since her first course launched on in 2018. But the heart and soul of her training in helping individuals get rid of their'shoulds and'shoulds remains constant with the content, products as well as her own method of expanding.

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