Easy creative tips

Create Competitions to Promote Your Membership Website

Oct 8, 2023

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If you're in search of a chance to market your membership site's website as well as grow your followers, organizing an event might be the answer. There are many methods of gaining fans, but contests and raffles can perform extremely well.

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In this article, we'll go over the benefits having a contest to boost traffic on your site in addition to giving you some advice for getting there where you can begin.

The advantages of having competitions as well as Contests

Rafflecoptor Giveaway Tool

Before moving on to the instruments to help you organize an event on your membership site, here are some advantages of creating the competition.

Affect a broader audience

If the entry into the contest depends on your participants sharing your contest on social networks or in other places in order to get the word out to a greater audience may be one of the major benefits of running a competition.

Most contest management firms offer the possibility of accepting submissions for contests via social media. This can include sharing tweets and shares of your content. This gives participants the chance to win.

Every share you make on social media can put your website or your products and memberships to the attention of potential members and customers who aren't yet members, therefore it's beneficial to include a social media component to your contests.

Boost Social Media Following

Growing your social media following is an important goal on it's own. If you use social media to allow your visitors enter the competition and invite them to following your page in order to enter the contest will boost the amount of followers you have.

More Web Traffic

A well-organized contest is certain to boost website traffic. One way to do this is to include a contest entry form to include some sort of promotional element on the part of the people who take part. A second option is the possibility of a contest that has an intriguing prize can become a thrilling thing on it's own. Making a giveaway for an exciting contest is the chance to interact with important influencers, blogs, and other key professionals in your sector and give them something they can make their reader be curious about.

This new marketing strategy could increase the traffic to websites, providing potential to convert potential customers into members or subscribers.

Increase Your Email List

Membership Site Contests

Once those visitors have been added on your list to enter the contest, start putting the program for email into motion, and start sending out great content to those who have just signed up. When your leads have become established, it's time to promote your membership product with the new customers.

Invite discussion

A different method of running an event is by choosing a winner from everyone who's left a message in your blog. As comments could spark discussions on your site's and product offerings, it's worth putting in the effort to encourage your users to post their views.

Promote Member Products

Not to be left out is that having a contest could assist in the promotion of your benefits as a member. If you create a compelling contest which others within your industry are likely to want for their followers to know about, and/or a participation process that incorporates the usage of social media you will be able to spread the word about the benefits of your membership.

Important Points to Take into Account Before conducting the event

In the event that you're about to launch your first contest There are a few factors to take into consideration. First, you should spend some time contemplating what prize you're going to give away.

Are you planning to give one major prize, or provide runners-up prize options? The access to your contest is gratis or at a discounted price, a membership plan can be a great alternative. If you're looking to promote your contest to members already on the plan, you'll need look outside the confines of your own box.

Just make sure your prize that you award is appropriate for your target audience, however, make sure that it's something they'll be happy to post on social media and have their name on it. You must ensure that your prizes will align to your objectives for the contest as well as the outcomes.

It is hoped that your competition is going to bring more traffic to your site. If so, it is imperative to make sure that you've put in place methods to manage the increased traffic, but increase the value of that traffic.

Load Impact Testings

Not least, it's important to setup your site's analytics to monitor the outcomes of the contest. A free program like Google Analytics helps make it easy to determine the extent to which your website has increased traffic as well as where the visitors are coming from and what you've seen them doing to your website.

How to run a Contest for Your Website

If you're using WordPress for your membership site It's much more simple than normal to manage the competition. It's possible to run a competition using some premium and free plugins that were designed to aid with this All you need to choose is which one is best suited to your goals that you wish to attain. Below is a short overview of the top WordPress Contest and competition plugins.

Promotions and contests are organized by Fatcat Apps

Fatcat Contests Plugin

The cost-free Contests & Giveaways plugin can be used for creating and running a competition that requires the participants to enter their email to enter. If the contest's deadline has passed and the plugin has been activated, it will select a winner using random. Thanks to IP monitoring and the usage Cookies, this contest plugin can help prevent the fraud that is associated with contests.

If you're looking for an easy and simple way to experiment with contests for your WordPress website This plugin is the best alternative.

Comment Contest

The no-cost Comment Contest plugin can aid in creating discussion regarding the blog's content. Once enabled, the plugin will permit you to choose which articles are eligible to be a included in the contest before picking the winner. Since submitting a blog post is the only requirement for entry into the contest, it must be a substantial response from your viewers.

The No Frills Prize Draw Competitions

The Freemium plug-in permits you to begin hosting contests on your WordPress website for free and allows you to upgrade to a paid version as well as unlocking additional features.

The settings allow you to select the requirements that your contest participants should do to qualify for the competition. It could be as simple as entering a words, answering a multi option question or just clicking enter. The winner will be chosen in a way that is automatically determined via the plugin. It's up to the winner to contact the winner to present the cash prize.

If you really want to get into the deep of competitions, the premium KingSumo Giveaways plugin will cost you a bit, but it's feature-rich.

Final Reflections

If everything goes according to plan though, your contest could result in increased traffic to your website as well as increased exposure via social media as well as new members in your contest.

     Are you having any concerns regarding running a contest for your website for membership? Let us know in the comments below.

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