Clicks to Bricks: Synchronizing In-Person Payments & Online Sales

eCommerce stores have some serious advantages for the proprietors andcustomers. In-person purchases have amazing advantages, as well, and there are some instances when the customers of your store may have to shop in person. As you're about to see it's possible to seamlessly integrate eCommerce with shopping in person.

The term is 'click-to-bricks.' This strategy blends the best of both worlds of shopping in person and on the internet.

Businesses that sell eCommerce products also sell in person at places like flea and farmer's market, as well as for businesses who take pre-orders online but accept and deliver in person, online clicks to bricks is the best way to provide your customers with the best service.

We'll introduce you to the concept of clicking bricks, look at why it might be a smart way to upgrade your business as well as how to do it.

What are clicks to bricks?

Clicks to Bricks offers online shoppers the option to go to a shop or in-person market and also to place an order onlineand complete the purchase or shopping experience in person. This is all done while managing your sales process and stock.

This is a kind of customer service. When you shop for items such as clothing and furniture, as well as tools as well as food items is usually much more pleasurable and reassuring when you can see, touch, and try out the product before you buy it.

Additionally, it's more private and fun to meet the maker of certain items. That's half the appeal of local in-person markets.

The conversion of clicks into bricks can also be a way to increase profit. Certain customers prefer the in-store or in-person experience, so if you do not offer the option to do so, they will not purchase from you. The well-known eCommerce seller Warby Parker, for example is now generating around half of its profits through its expanding collection of shops.

"Clicks to Bricks" has become a trend in the past few years as consumers and merchants struggle with the limitations of online shopping. At one point, people predicted the demise of brick-and-mortar shops and the demise of mallsdue to the fact that the online marketplace is more efficient and easier.

There was a twist along the way, and it turns out that the in-person shopping experiences can be better than online shopping. Predictions of the end of shopping in person weren't accurate.

Physical markets are appealing to certain types of customers who appreciate local products, and also supporting small businesses. Additionally, they're eco-friendly.

Five compelling reasons to implement the clicks-to-bricks approach in your business model

What does the"clicks to bricks" approach improve your customer experience and increase profits? We'll look at a few methods.

1. It provides a more seamless customer experience

The most difficult issues of online shopping are eliminated by having an option to shop in person. A lot of customers are physically present at a store makes it much easier to return purchases. It is easier to discuss a problem by presenting an order to a person, rather than emailing support.

And, sometimes, it's quicker if you require an item today. It's easy to drive to a market or store to purchase the item. You have it the same the day that you'd like it. At the same time.

There are advantages to bothonline as well as in-person purchases, as well as combining both will allow you to serve your audience.

2. The company allows customers to place an order prior to purchase.

One flaw with a poorly-executed Clicks to Bricks method is when customers see an item online, and then goes to the store or market and is told the product isn't available. There's nothing more frustrating than that. It's sometimes not possible to bring your entire inventory with you to the event or any other exhibit. But what do you have to do?

You solve this problem by offering customers the option to pre-order their items online and then pick up their purchase and pay for it in person.

Furthermore, using software which syncs your inventory to your payment processing and ordering The information about availability of your products that customers see in your online store remains current.

3. It increases sales and profits

In the survey, 57% of the customers who purchased online went to the store after having made a purchase from the same company online. And going the other way 78% of those who bought their first purchase in-person later went to the online shop of the same business and purchased again.

In offering two options, you're giving shoppers an additional option to purchase. In fact, as the study showed, the majority of customers would choose both options. Give them only one which means you will make less profits.

According to the Wall Street Journal reported the fact that Untuckit is a former only a clothing store that was online, has an increase in sales on the internet business within 10-mile area of any store that they launch. Take a moment to think about it for a moment. The CEO of their store says that they "are like an inexpensive billboard."

If you're selling on local market stalls, you can aim for similar results.

4. It boosts conversion rates

The online storefront you have created can assist customers more quickly browse your inventory to find out the products they want. If they know that the item they're searching for is in stock, they can then choose either delivery or pickup in person. They could also go to your store and buy it in person.

But either way, those buyers show up eager to purchase. And if your inventory is synced between your online and physical store, you can will reduce the number of shoppers who go home empty handed and disappointed.

5. You get higher average order values

What is the reason why people come to purchase in person? Because they spend more.

One study revealed 70 percent of customers are more likely to purchase an impulse purchase in a store than online.

In a store, street market, or in a home delivery scenario it is possible to introduce customers to all kinds of products both small and large, that they may never see in your shop. While walking about, they'll see something else they realize they need. They'll then see something to give as a gift or treat themselves to. This doesn't happen as easily online.

You need the right tool for a successful clicks to bricks purchasing experience

Going from an online-only business to one that also has physical presence isn't a one-step process. It could be necessary to deal with layouts and shelving and managing inventory in a innovative way, having employees who are in person, experiential design, and more.

But the right tools can aid in bringing things together more quickly -- whether it's setting up a temporary booth at a festival or designing an enormous physical space for retail from the ground up.

 A POS which integrates inventory as well as payments is essential.

When you are selling it is necessary to have a means to accept payment. On the internet, buyers purchase from one checkout page. But in person What happens when they pay curbside? Or what if they have their order delivered directly to their residence and then pay for delivery?

It's necessary to have a device that can accept payments.

• It's the actual device that accepts payments. It's a lightweight box which is able to connect seamlessly with Mobile App. Mobile App. It's fast and secured with end-to-end encryption.
• Customers are able to tap, swipe, use a chip, or pay using contactless methods like Apple Pay -- whatever service you want to provide to them.

Purchases made in person be synced with your online store, so the inventory stays current.

That way, if the customer purchases something, that they pay for using the card reader M2, your online store will reflect the sale. If that customer bought the last one of an item, the online store will not show it as still being available. This eliminates the chance of another customer showing up expecting to buy the same item.

With the In-Person Payments option, you can create an order, pay for it on the spot, and process that payment. And you can make this payment at any point of sale when you're in a farmer's market or are delivering to an individual staying in a hotel.