Mailchimp is vs. Mailerlite vs. SendinBlue: The most effective marketer for email

There are a myriad of marketing channels, including social media websites, in-person events, webinars, call calls, online forums and chat rooms -- email is still a hugely frequent method of engaging with clients. It's inexpensive and allows you to build an immediate relationship with your audience.

But which email provider is the easiest to use and also the most cost-effective? What email marketing software can help you reduce bounce rates, or helps you build beautiful emails or offers the highest-quality data management?

We're here to take an in-depth look at the best and most popular marketers using email.

Do you want to compare platforms such as Campaign Monitor, Klaviyo, Drip and ConvertKit? Keep an eye out! Our deep dive into the top CRM-related ecosystems will be coming shortly!

A quick comparison chart

Mailchimp is a full world of opportunities

Prices and Features

Billed as a place to "grow your customer base and increase your income", Mailchimp is an E-commerce platform to send emails, automated workflows, customer segmentation, plus education and tips.

Mailchimp offers a forever free plan that lets you send out 12,000 emails to up to 2,000 customers. Although, under this package, you are required to display their branding on your emails to clients, it's still an attractive offer for new businesses. Plans that are paid start at just $10/month for 500 or more subscribers. This gives you various premium benefits, such as more advanced audience segmentation as well as live support chat.

What is the process?

After logging into your account, you'll be able to view the stats for your latest campaign's performance. The statistics will include:

• recipients
• open rate, clicks and opens per open
• A number of deliveries that have been successful
• the total number of clicks and opens
• The number of orders
• Average order revenue as well as the total revenues.

 Audience

Here you can import, add and manage your subscriber list, also known as contacts. It is possible to manually add new subscribers at a time through entering their email addresses as well as personal details into an online form. You can also automatically import customer information by bulk import from an alternative website, download a CSV file or copy and paste the new contacts' details.

When you've imported and/or created subscribers, it's easy to segment these people in accordance with their past shopping behavior, or location, or submitted personal preferences. The ability to add tags manually on customers' accounts in order send personalized messages to people with similar characteristics, and Groups let you segment customers based on certain criteria or behavior.

It is also the place the place to create sign-up or registration forms for users to sign up manually their email addresses to your. This is possible through HTML forms, pop-up box that can be integrated into any website and a contact form that will send messages to your email inbox, or through a variety of integrations to your existing messaging application.

 Campaigns

This is where you design and then populate your email, called campaigns. You can choose from a variety of templates for emails to choose from according to whether you're pushing new products or making an announcement, but you may also create your own themes and layouts within the Content Studio.

 Automations

The ability to tailor their workloads. This is referred to as customer Journeys. There are countless possibilities for you to market your company or product to existing customers- such as sending a promotional message to cart abandoners- or to acquire new clients, like by using Facebook Ads ads (optionally connected by Zapier).

 Website

The e-commerce concept is being taken in the direction of running MailChimp provides an online platform that lets you "tell your tale, communicate to people and expand your business".

It's possible to get up and running with just one software; and after taking 15 to 20 minutes to establish payments through Stripe (which allows you to accept the payment of all major credit cards) in as little as five minutes to personalize your store, you can start selling. Mailchimp automatically builds orders confirmations, shipping notifications, and abandoned cart emails to your shop.

Mailerlite -- Keep things simple

Prices and Features

The company claims to "create email marketing and websites people will appreciate", Mailerlite offers digital marketing tools to increase your audience faster and drive more revenue. The MailerLite team is aiming to "provide intuitive solutions for complicated jobs" that are easy to use and efficient designs and award-winning customer service.

Sending is free for 12,000 emails per month as well as up to 1,000 subscribers The Growing Business costs $9/month ($108 for a yearly billing) for unlimited monthly emails and up to 1,000 users as well as the Advanced plan is $19/month ($228 when billed annually) with unlimited email messages per month as well as up to 1,000 subscribers with numerous add-ons including priority support as well as protected pages with passwords. For more subscribers, you can incrementally pay more; there's a sliding scale at mailerlite.com/pricing to see how the pricing changes.

How does it work

When you're signed into MailerLite, MailerLite gives you a performance overview of recent emails, including statistics such as total active subscribers, new subscribers as of today and for this month and the amount of emails delivered, opens, clicks and CTOR (click on rate to open) and the number of subscribers who have not been subscribers who have not been opted out and spam complaints, If there are they have any.

 Campaigns

Newsletters sent via email, also called Campaigns, are split up into blocks which can be dragged and dropped into the editing. Blocks that can be used as examples include Logo + Content an article that has a background image Highlight video, RSS lists one product aligned to left, and Footer.

After you're pleased with your design You can choose the subscribers who will be receiving this email campaign, either through basic targeting , or with advanced segmentation such as "Signup Source is API' or 'Signup date must be before July'.

 Subscribers

There are four primary options to create new subscribers. Import from the CSV or TXT file copy and paste from Excel and add one subscriber and import from Mailchimp. The Mailerlite platform automatically eliminates duplicate instances of email addresses upon import.

When you've been able to import or add subscribers, you can segregate them to target them more precisely Segments are dynamic records of your subscribers according to their attributes and behaviors and groups allow you to organize your subscribers based on interest, actions, and more. You can also add customized Fields for storing any other details.

This section also has the Stats tab. This is where you will find out your email's average open rate per campaign, the average click rate per campaign, average subscribe rate per month and average unsubscribe rate per month.

 Formulas and Websites

Form builder in MailerLite allows you to create and plan pop-up subscription forms to catch the attention of your readers in the best way. There are a variety of pop-up styles, including floating bars and sliding boxes. You can choose a time duration or scroll length before the pop-up shows.

It is also possible to create simple landing pages that collect subscriptions or to promote previous email content to encourage engagement, or even publish an online survey to drive customer engagement.

 Automations

The workflows send out emails based on subscribers' choices or actions, such as their birthday, or their first sign-up. You can automatically tag subscribers according to their behavior on the site and then use the tags to make new groups and segments to use for targeted marketing in addition to sending marketing emails to customers who have abandoned carts.

SendinBlue -- dig deeper into the data

Prices and Features

SendinBlue is claiming to aid you "Be in the same place your customers are, and handle all of your digital communications in one place" by combining email campaigns -- including with sending time optimization -- marketing automation, live chat and CRM.

The Free plan costs $0/month for up to 300 emails per day for unlimited contacts. The Lite plan is priced at $25 a month for up to 20,000 emails each month for unlimited contacts as well as email support and A/B testing. The Premium plans costs from $65/month for 20,000 emails to unlimited contact lists, which includes all the features of Lite as well as automations, Facebook ads websites, landing pages, as well as telephone support.

How does it work

Upon logging into your account, you will receive an at-a-glance dashboard of statistics for previous email campaigns. You can see the name of the campaign as well as the amount of conversions, recipients, openers, 'clickers' and subscribers who have not been unsubscribed.

SendinBlue also shows the trackable open rate as well as the total number of open that can be tracked (the ones who didn't choose Privacy Protection in their email client) according to an estimated amount of opened emails.

 email messages (within Campaigns tab)

SendinBlue offers a choice of layouts to your newsletters, based upon the type of message you wish to send: an announcement about a product launch, promoting events or pushing blogs for content.

There are templates that you can select from the gallery it's also within the templates section -- or drag and drop them to create your own. You can also code your own from scratch.

 Automation as well as Transactional

This lets you build automated workflows, depending on various factors. Every automation is comprised of: an entry point, like a purchase on the website that triggers the workflow, the action to take, for example to send an SMS or email as well as a precondition, such as 'Is this the first time they've purchased?'.

All of these factors create workflows that can help with various activities, including onboarding new customers with relevant information, providing coupons for an existing customer in order to encourage them to re-engage with the brand, or providing recommendations or upsells to customers who are already active.

Contacts

There are two options to import contacts in SendinBlue. Either send an .csv, .xlsx or .txt document from your PC, as well as copying and pasting contacts from an .xls file. You can also use to the Forms and Landing page functions via this page to create customized web elements to encourage sign-up. It is also possible to add a single contact with the contact's personal details.

The Lists section, in conjunction with contact attributes, lets you segment your clients to send targeted messages. To improve open rates even higher, you can also modify your personal settings for sending like From Name, Reply-to , and Header/Footer for each individual list.

Conclusion

MailChimp, MailerLite, and SendinBlue each caters to different user bases in the field of email marketing: MailChimp has a breadth of options; MailerLite is lightweight and inexpensive; SendinBlue is data-driven.

All options serve a different function, so it's your job to determine which option is right for your needs and the audience you're writing for. Enjoy writing!

Methodology of research

For our analysis in this area, we looked at the most important 4 metrics that any great email service should provide. When the metrics were identified and analyzed, we gave each of them a score between one to 5, to create a total score to sort them. With the score that we could compare and draw a conclusion about which platform is most effective and merit an research.

The indicators These are the 4 indicators with explanations as to why we think a top email marketing company should be able to offer:

 Speed and ease in getting going

1. It was easy to start up and set up an account, such as creating an account, and then sending the initial email?
2. Did the instructions for completing something more difficult like building websites, easy to follow?
3. Is there a logical and clear way to navigate through the different services of the platform?

 Ease of integration and the level of intuition

1. What is the easiest way connecting the platform to third-party software?
2. If there isn't any existing integrations available, are they simple? Do APIs are readily available?
3. Do you have features that seem incomplete? Is it easy to create an email that looks and feels close to what you had in mind?

 Brand positioning

1. How does the company sell itself? How does it use wording or images to draw customers?
2. What kind of clients do they want to draw?

 Fees

1. What fees does the software have to charge? Are there additional processing charges (due to Stripe and other similar)?
2. Does the site offer a no-cost tier or trial time? If yes, will the trial provide a full service or are certain features only available to paying customers?