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The R2vgOULNXVhGzUq5YeQ Cherie Hu from Water and Music discusses Web3 at Consensys 2022.

Water and Music, the magazine , as well as the study DAO (decentralized independent group) creating the guide for the innovators who want to enter the world of music was established to promote dialogue with experts on music technology. They've taken it one step furtherand are actively working with the community of the industry when it comes to the development of research projects, in addition to recognizing everyone who are involved.

"My motive for establishing this association is to help others get to know the world better and also be aware of their roles in the world," declares Cherie Hu who is the founder of Water and Music. The goal of her organization is to help those who are seeking the most advanced education possible so they can make the most impact on the field they work in. Cherie's principal tenets, particularly with regard to reports for businesses, have been to compose in a way that can be used in action. "At the end of each report, you'll walk away with a clearer comprehension of the top methods in the industry which you're working in and how you can enhance your work. It is essential to can bridge the gap between what the people of society desire and require, as well as what we write about, is essential," Cherie explains.

Today, the Water and Music team has expanded the duration of'research sprints' of around 10 weeks. they choose a particular topic to gather all the information they can so that they are able to help their clients. These research sprints are held when they decide to select a topic for the group. They are able to travel and engage with the people of the Water and Music community: "We seek out, 'What's you currently concerned about? We then ask the public to provide a response. This report was based on these needs" she tells me.

Like most research sprints, Water and Music research sprints are highly collaborative, and a focus on community. "It's an open-ended brainstorming process and we involve a variety of individuals to help with editing research papers," Cherie says. At present the Water and Music community has presented two research papers as part of the collaboration arrangement. In order to stay up-to-date with changes, they released NFTs accessible retroactively, meaning anyone who wants to contribute to this effort to research there had a option to donate, and profits would be divided equally between all participants. "It's evident to me that the outcome of that research was so better than if one individual tried to study every aspect. The work would never be completely completed!" she says with a smile. "It's made me certain of the advantages of not just creating connections connections, but also the ability to integrate the expertise."

Regaining power

"It's mostly an academic expression However, I think it's appropriate to the world in the context of Water and Music: we're members of a group made up of musicians" Cherie continues. "The phrase was invented in the year 1991 by cognitive anthropologist Jean Lave and educational theorist Etienne Wenger] and is that refers to a group comprised of individuals who do not just share a common interest and passion, but also come together to work towards finding out how to create an effective product."

It is explained that this may occur for people who are in the same area or have similar positions across different fields. People who communicate regularly and share their data. Water and Music will contribute to this through the development of materials and tools that facilitate peer-to-peer learning "That'll become a crucial aspect of the future plans to break down the silos of data within the music industry, and encouraging the public to be more open," Cherie adds.

This is a method of getting controlback. Cherie has been trying to convince musicians that they have more influence than it may seem: "Certainly, in the realm of streaming, we're seeing more and more consolidations, that are dominated by Spotify as well as the companies of other tech giants. Royalties rates are falling and they're expected to go downwards! So, we're offering creatives with the capacity to understand the many options available. The artists as well as others around them who have the capacity to think in a creative way."

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Cheire claims that the expression "community in practice" is a term originally utilized to refer to professional organisations, however it can be used to describe artistic communities such as the ones the ones we have here. This is due to the fact the fact that with Water and Music the exact purpose is to encourage the music industry, and that's my personal motivation. "I'm motivated by this project since I was a pianist. My time was spent playing with classical musicians but I'm a fan of working with all kinds of artists and getting their views about the direction technology is taking," Cherie continues. "Hopefully that the data we share can help artists and teams to understand technology better, which will allow the creation of cool art!"

The rabbit hole, which takes you down to the bottom

The current research session focused on the mess of Web3, which stands for the next version of the web that's constructed by using blockchain technology. "We're trying to determine the best way to comprehend the State of the Union for technological advancements that affect music in particular, those which generate significant background noise" she elaborates. "Web3 is a perfect example due to the amount of uncertainty; no one knows the exact nature of what's going on. Web3 is one of the most troublesome webs that goes on for a long time. It's almost as if "What's going on?" ?'!"

The music industry is it therefore not surprising that one of its major issues that fans face is their attitude. "I think that this is one of the reasons that explain the motive behind why lots of musicians don't do NFTs in the present: due to the fear of adverse responses from their fans" she ponders. "We have conducted an investigation on concerns regarding Web3. Naturally, within the world of music, there are a lot of concerns regarding licensing, as well as Intellectual property (IP) that could be directly affected by NFTs. The entire chapter is available!"

The Water and Music meetup at the NFT.NYC The event

The report to follow that will be in collaboration and with members of the public is currently in the process of being completed. "We're looking into some of the most obscure issues right now including the metaverse and what it signifies!" Cherie jokes. "We're in no hurry to develop any ideas at present. We're just trying to understand the opinions of people on the subject, as well as what the public are having a difficult time comprehending." The book includes interviews with entrepreneurs, artists and founders of the company, as well with industry experts about their opinions on the metaverse, and what ambitions they're seeking to accomplish in it in addition to what's becoming hard to resolve.

Cherie states that her goal is to combine this research by developing web-based tools that address these issues. "We have tested this strategy using a handful of Web3 problems already, such as the secondary sale of music via NFTs and shares of royalties. Certain smart contracts stipulate that 10%-20% of secondary sales must go to the artist who originally created it many people consider this as an additional benefit. However, the reality is that the vast majority of NFT's don't generate any secondary sales," Cherie explains. Cherie believes that the value of an NFT is in the immediate relationship and that the NFT is component of, more so than an chance to sell it to the next time.

Alongside the study, Water and Music will be building a tracking dashboard that allows users to log in their NFT collection to see the number of extra sales, and If so, how NFT changes its position in the marketplace. "We are planning to create interactive tools that function like interactive data journalism. This is especially important for musicians as they are likely to be the ones who are thinking most about pricing of release for their NFT releases. We're working on essential structures and tools that can assist those who are analyzing the data on their own."

Conflicting visions

Cherie is aware that specific phrases in more recent versions are more complex rather than more clear in the process of time "For the metaverse for instance there's a wide range in how the notion of metaverse has been historically described as well as in the manner it was thought of prior to the 1960s." She explains how the details of her Water and Music team is creating a system that will help us understand conventional definitions of metaverse as well as the gap between the expectations of people and what actually happens.

"The earlier sci-fi novel with a metaverse link provided a vision of interconnected both digital and IRL worlds. Our world is different from that currently. But, while this is taking place in the world of music musicians are declaring "I've created my own metaverse" basically, they are referring to creating a world that is not real.

"There are currently two distinct conceptions that exist in metaverses" she claims. "You are dealing with Meta Facebook's holding company and Epic Games on one side every one of them is centralized in that one corporation owns the whole assets. However, there's an idea of the Web3 is a Web3 forward open non-centralized metaverse with interoperable assets and identities. There is a rationale to possibly experiment using blockchain technology, and its potential roles as a tool, however it completely opposes Facebook's method."

Cherie says the metaverse "just transformed into a unclear concept that anybody can utilize to gain their own advantage" and she's determined to cut through all the absurdity. This ties back in perfectly with her mission: Water and Music explores and critiques the topic and is capable to provide actionable advice to help readers understand the most effective way to tackle the issue. This is a real-world application in as well the sense of assisting the artists and their personnel when determining whether or not they will use a specific metaverse technology.

Water and Music meetup at the NFT.NYC conference

Cherie concludes her show in a traditional manner by encouraging collaboration within Cherie's Water and Music community. "In the coming months, we'll be releasing interviews with artists platform owners, artists, and startups creators. The metaverse research is likely to continue into the end of summer , and through season of autumn. So if you're someone who is interested in joining the metaverse, contact me. If you have suggestions for people to talk with, I'm open for ideas!"

To find out more about the community, and what it's possible to get involved the community, be sure to follow Cherie for news via Twitter: @water andmusic. To become a member of the Water and Music community, and gain access to the community's in-depth research reports and Discord server, go to waterandmusic.com/membership.

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