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This is one of the series built upon the book "Top 21 Marketing Channels for websites with members" written by the Membership Coach Amanda Nordcutt.

     Download the whole series in a book

I'm pretty sure at a minimum that at least three or four of these channels sounded appealing to you , and you're prepared to run some basic testing of your marketing in the coming months. Use the tips in the first paragraph of this book to figure out the channels that are suitable (both financially lucrative and reliable) for your membership. Follow the guidelines in the opening paragraph to discover which channels are appropriate (both lucrative and reliable) to the membership you have.

A well-planned marketing strategy is an important factor in the growth of your company however, it's not by any is the sole solution to long-term development. The first step is to create an effective and sustainable membership program. It is then your job to attract utilizing your marketing skills those who have the potential to be effective users. If you're aware of the meaning behind the activities that visitors do on your website to turn into power users, you're halfway on the right track!

By having a deeper knowledge of what users love about your business and the problems you can aid them in solving, you'll understand how you can try different ways to market your business to get additional members with similar interests to the ones who are the driving force behind your customers.

The content you put out to advertise your company will direct prospective customers to the features of your website the users are enjoying the most. As you begin to attract these types of people at the start instead of looking to reach an enormous audience to capture as many customers as possible it will prepare your company for growth and success. Additionally, your customers will be more content and also happier as well as raving about your company on the internet!

After you've established the two options for acquisition with the best results in attracting people who may develop into powerful users, and you are able to put your lead nurturing system put in place (emails and retargeting ads) All you must do is ensure that your customers are kept informed. Easy, right? I'm afraid not. Churn of cancellations or churn is the primary reason for the decrease in the membership industry of every kind. Many times, it will lead to the end of the company.

Based upon Harvard Business Review According to Harvard Business Review, it costs five to 25 times more for acquiring a new customer instead of staying with the existing client! It's not an easy thing to take for someone dependent on revenue-based recurring models similar to you.

It is your responsibility as administrator of your site's website to monitor the level of engagement among users, and to intervene in order to ensure that your users don't have their hard-earned dollars slipping away and becoming unengaged. If you've got the proper customers paying your subscription and you're the one to ensure they realize the value the subscription is worth their cash.

Do you want to take the quality of your subscriptions to top of your list? Check out our coaching and consulting services to get one-on-one advice on accountability, and everything else you require for success.

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